WE: STARTUP HACKS

While Joanna Bloor’s senior corporate experience at companies like Pandora, Open Table and

Ticket Master sharpened her skills in management, revenue generation, tech, and e-commerce, it

was her “adventure” as a potentialist thought leader—helping clients uncover and give language

to their unique, personal “value proposition”—that afforded her the opportunity to develop an

arsenal of startup hacks that fueled her business.

Kristi Kaylor is known for her innovative marketing strategies in the celebrity and influencer

world, having worked with top talent such as Jennifer Aniston. She has made it her business to

help many celebrities develop, launch, and market their own startups and has used that

experience to develop her secret sauce of startup and marketing hacks that get companies off the

ground, in the press and of course, in the black!

Entrepreneur Liz Heller is no stranger to the hustle, both on the corporate and startup side. Liz’s

trailblazing career in music, media, consumer products, films and with TOMS has afforded her

ample opportunities to hone her growth hacking and startup hacking skills which include her

favorite time-saving software favorites, time management tricks, self-care tune-ups and of course

the secret sauce. Tune-in, to learn from the best.

Ada Chen’s young journey took many turns from investment banking to Silicon Valley as a marketing executive at a several tech startups. Reassessing her career, Ada realized many small business owners had no idea how to market their services and products in the new digital age. Hence, the Cultivate Method was born. While bootstrapping, she discovered Google is the best cost saving resource. “Google the word “free” in front of any service that you need to buy, and you just extended runway.

Jasmine Foroutan knows the inside track. She worked hand and hand with Angel investors for several years and saw first-hand what drove them to respond positively to a pitch deck and startup. Jasmine launched Pitch Genius to leverage that knowledge and now helps founders to craft those killer decks and their story! Learn how she bootstrapped and then scaled her business to meet the needs of some of the hottest founders in Silicon Beach and Valley.

In this episode Erin Halper shares her journey from private equity to consulting and launching her now consulting accelerator to help others scale their consultancies. Erin discovered that many consultants lacked the tools and resources to scale their businesses and services. A strong believer in leveraging your strengths and investing in areas where you are weakest, Erin’s honest assessment of herself, fueled her successful launch strategy.

Fernanda Dopal is a Brazilian born ed-tech entrepreneur focused on helping women during menopause make educational and wholistic choices during this important stage in a woman’s life. A firm believer in bringing different fields of design together as a tool and methodology, Fernanda shares how she bootstrapped her tech during the prototype phase to save time and money.

Sam is the CEO/Co-Founder of Well Traveled, the first members-only social platform for travelers. Prior to starting Well Traveled, Sam built her career in consumer tech and marketing. Her previous roles include leadership positions at Pandora, Snap and most recently Dollar Shave Club. Sam's been featured in multiple podcasts and covered in various publications such as AdWeek and Business Insider. She was also featured in Travel Massive's Top 100 Inspiring Women Travel Founders for 2020

Samantha Patil, co-founder of Well Traveled, the first members-only social platform designed for travelers, chose to leave her successful career in consumer tech to launch her new business with her partner during a global pandemic. Faced with the economic challenges brought on by Covid and travel restrictions, they adapted quickly and maximized their time and financial runway but adopting time management hacks and key strategies that successfully drove their launch.

Ronda Fraley is the Founder & Sommelier at The Wine Party Co, where she is making organic, boutique wines accessible and learning about wine approachable. She is shaking things up with a virtual wine class for beginners, personalized recommendations, and thoughtfully curated selections of organic wines from small producers around the world.