It is no easy feat to get into real estate
investing, let alone succeeding in it. And with the different ways
you can go about it, investing can get confusing quickly. Take
capital-raising, for instance. Not every potential investor is going
to throw money at you, given how rampant scams are nowadays. And
earning their trust isn’t the only thing you need to do when
turning potential investors into passive business partners. Luckily,
on this episode of Wealth Science, we have someone who has taken the
capital-raising space by storm and has no intention of looking back.
Today, Josh Ferrari helps us understand how social media can
dramatically impact capital-raising, why having a vivid vision is
essential for any entrepreneur, and how we can combat skepticism
among potential investors.
Also,
tune in to why investors look for authenticity and relatability in
this episode of Wealth Science with guest Josh Ferrari!
Why
People Invest in Authenticity
Studies
have proven that most people buy on emotion and justify it with logic
later. For instance, when someone goes into a conversation, they
connect with the other person before anything else. After all, we
don’t get excited by how much money the other person makes.
Instead, we care about why we work towards making that much money. In
Josh’s case, when someone is reaching out to invest in their
portal, he always makes sure to have a conversation with them first
before accepting their money. He would ask them about who they are,
where they’re from, and eventually what they are looking for in an
investment. But to his surprise, most of them don’t know what
they’re looking for.
And
so, Josh helps educate them along the process, and when the
opportunity comes up for both him and the investor, he reaches out to
them and gets them on the deal. However, he wouldn’t have succeeded
in turning them from aspiring investors to actual ones if it weren’t
for his authenticity and his want for authenticity back. And as
cliche, as it may sound, a lot of people’s success nowadays can be
attributed to their willingness to be authentic. Ultimately, we are
drawn to what we can relate to, hence why building investor relations
for raising capital is no different from any other relationship. In
the end, mutual authenticity is always an...