Wealth Science

If you're planning to be a real estate investor, learning how to pivot and adapt are two things that will serve you really well. Especially because deals and relationships don't always end up a success. At times they do end; know that things happen for you and not to you. Ruben is a testament to that. In this episode of Wealth Science Podcast, Ruben Greth shares the story of how he bounced back to real estate after a split of partnership, the reasons why multifamily holds so much potential, what characteristics you need to champion as a syndicator, the two types of appeal to investing, and so much more.

Identify the common limiting beliefs that may be stopping your growth as an investor in this episode of Wealth Science with guest Ruben Greth!

There's No One-way to It

For Ruben, even experts in marketing and social media can't solely shortcut their way around real estate investing. But it's not just them who can't do that — everyone can't. No matter what field you come from, real estate will be just as much of a relationship business to you as it is for everybody else. If there are two skills real estate requires the most, based on Ruben's experience, it's your ability to adapt and pivot. When you get yourself accustomed to those, the way you connect to and connect with people comes next. Without these, luck will hardly ever work.

Simply relying on tools to do most of the job as an investor for you gets nowhere. That's because a lot of what moves investing stems from trust and the relationships you have. People gauge how they can trust you through different factors. If you think some software can achieve that – you might just get disappointed. In real estate, people need to see you at meetups, conferences, social media, and sometimes even on podcasts. Your communication also makes a huge difference. With these, people get to judge whether you're going to be consistent and committed as a potential partner in the future.

Listen to how Ruben Greth expounds on transparency and honesty in this episode of Wealth Science!

About Ruben Greth:

Ruben has a popular podcast about raising money for multifamily syndication, where he learns from the best multifamily syndicators in the country.

He recently raised $1 Million through Co-Sponsors for Multifamily projects in AZ. Originally he got his start by doing social media videos for a local apartment investor in Phoenix and successfully raised $625K for deals during the post-crash buying frenzy.

Ruben recently has collaborated with Andy McMullen, a fund manager, to invest with the best operators in the USA, some of which have been guests on his show. His company can be found at legacyacquisitions.com

He has bachelor's degrees from Arizona State University in Chemistry and Spanish.

Outline of the Episode:

[01:34] Ruben Greth – what my father taught me

[03:12] I couldn't stand being behind a desk…

[07:14] Ruben's limiting beliefs about multifamily and partnerships

[11:04] The Law of the 1st Deal

[15:06] Why is multifamily so powerful to many real estate investors?

[18:22] Multifamily will never be as crazy as the stocks

[21:18] In marketing and real estate, there's never just one thing.

[25:37] How do you break bad news to your investors?

[29:26] What is emotional investing vs. logical investing?

[40:06] The world problem Ruben wants to solve

Resources:

Legacy Acquisitions | Website

Ruben Greth on LinkedIn

Ruben on Instagram

The Capital Raiser Show on Facebook

Also, check out The Capital Raiser Show, Hosted by Ruben Greth!

Connect with your host Jesse Futia on:

Jesse Futia on LinkedIn

Facebook | jesse.futia

Twitter | @FutiaJesse

Don’t forget to connect with Wealth Science on LinkedIn

Interested in learning more about passively investing in real estate? Click...

When you’re in the nine-to-five grind, most of the time, the reality of the hustle just couldn’t get any clearer. It is a cycle. You get in, you work hard, you chase promotions, and you do that over and over and over. Is that really all there is to life? What’s even more worse, landing unfulfilling jobs that don’t pay right isn’t even that easy to do in the first place. Today, we have someone who comes from a perfect background to talk about all of that. In this episode of Wealth Science Podcast, Ryan Narus helps us understand how he escaped the corporate world, what the corporate lie is all about, his favorite quote about the ‘reasonable man,’ what empathetic capitalism is, and why he chose mobile home parks as his asset class of focus.

Find out why the corporate lie is probably the most lethal lie of all time in this episode of Wealth Science, with guest Ryan Narus!

How Does One Escape the Corporate Lie?

When Ryan left corporate, it didn’t automatically take off for him either. If he was clear about one thing, it was hard. But if you tune in to the discussion, you’ll notice that Ryan ingrained a couple of memorable practices in his life for him to get to where he is at the moment as a real estate investor. One, he read all the books he could read. Years before he started throwing in his bets on mobile home park investing, Ryan went full-on bookworm. In 2012, he read 50 books and committed to reading 50 books per year from that point forward.

Ryan also allowed himself to learn on the frontlines. He taught himself underwriting, accounting, etc. Ryan was all for studying the technicalities, even if this meant that he needed to go shoulder to shoulder with his tenants. Knowing what fits him and what doesn’t was also key to how he got into mobile home parks. When he read about why there’s great potential in RV investing, he was convinced. But because he wasn’t into RVs, he just knew it wouldn’t work out right in the long run. Even if it’s great, it wasn’t the type of great that was great for him.

Listen as Ryan talks more about mobile home park investing in this episode of Wealth Science!

About Ryan Narus:

Ryan Narus is a double graduate of Wake Forest University with an undergraduate degree in Psychology and an MBA with concentrations in Operations and Marketing. He began his career as an award-winning salesman, then took that knowledge to write and sell a book. After graduating with his MBA, Ryan went to work for Wells Fargo’s Operations Leadership Program. Ryan works full-time on operating and growing the Archimedes Group portfolio.

Outline of the Episode:

[01:44] “I bought the lie of corporate America!”

[05:56] It’s all a lie, but in what way?

[11:14] Gaining traction is not always a quick process

[17:12] How did Ryan enter the mobile home park business?

[21:32] I will be a customer of my own business!

[28:37] Ryan Narus on “why mobile home parks?”

[33:57] You could and should be charging fair charges that the market itself sets out!

[39:39] Here’s why you’re probably not rich

[44:59] Don’t invest in single-digit returns!

[48:57] Who are Ryan’s mentors?

Resources:

Ryan Narus on LinkedIn

The Archimedes Group

Mobile Home Park Mentors by Archimedes Group

Mobile Home Parks in Real Life Podcast

If you find yourself in a

position where you can design how your lifestyle going forward will

look, how would you do it? For Michael, he focused on a problem. In

this episode of Wealth Science Podcast, Michael Kerwin shares his

story of going from Army Officer to Founder-Entrepreneur, how he

built YouV

Sunscreen

from the ground up, what makes YouV Sunscreen different from other

sunscreens, and how his example of starting reminds us of the very

primary stepping stones that turn people into entrepreneurs.

Find out where one

entrepreneur starts in this episode of Wealth Science, with guest

Michael Kerwin!

Solve Your Own Problem!

Michael's

template as an entrepreneur is the kind of story every aspiring

entrepreneur needs to always remember.

He had a problem, and he wanted a

solution for it. Michael grew

up being veeery pale. It wasn't always as fun for Michael whenever it

was time to visit the beach or swim at the pool as it usually would

be for other people. Because of his natural complexion, he quickly

gets sunburns everywhere.

Ineffective sunscreen formulas also didn't help with his problem.

Every time his mom applies him sunscreen, it washes off and gives

more way to sunburns.

When

Michael had the time to really think about a new life that he could

design for himself, he went back to this personal problem regarding

sunburns. If for some it may not sound as relevant, for Michael, it

was a severe issue. When he was in high school, Michael's grandfather

died because of skin cancer. The same dilemma that the actor behind

the great Wolverine is facing in real life. Because nobody was doing

sunscreens as he envisioned, Michael took the bold ticket to try it

out. And he made it happen!

Listen

more about how Michael crafted his brand of sunscreen differently

in this episode of Wealth Science!

About Michael Kerwin:

Founder of YouV Sunscreen,

an innovative sunscreen company that sells across eCommerce and

retail platforms. Former Army Officer and military science instructor

at Jackson State University. Business and professional driven

entrepreneur with a Mechanical Engineering Degree from the United

States Military Academy at West Point.

Outline of the Episode:

[02:04] How

did Michael start before being an...

It is no easy feat to get into real estate

investing, let alone succeeding in it. And with the different ways

you can go about it, investing can get confusing quickly. Take

capital-raising, for instance. Not every potential investor is going

to throw money at you, given how rampant scams are nowadays. And

earning their trust isn’t the only thing you need to do when

turning potential investors into passive business partners. Luckily,

on this episode of Wealth Science, we have someone who has taken the

capital-raising space by storm and has no intention of looking back.

Today, Josh Ferrari helps us understand how social media can

dramatically impact capital-raising, why having a vivid vision is

essential for any entrepreneur, and how we can combat skepticism

among potential investors.

Also,

tune in to why investors look for authenticity and relatability in

this episode of Wealth Science with guest Josh Ferrari!

Why

People Invest in Authenticity

Studies

have proven that most people buy on emotion and justify it with logic

later. For instance, when someone goes into a conversation, they

connect with the other person before anything else. After all, we

don’t get excited by how much money the other person makes.

Instead, we care about why we work towards making that much money. In

Josh’s case, when someone is reaching out to invest in their

portal, he always makes sure to have a conversation with them first

before accepting their money. He would ask them about who they are,

where they’re from, and eventually what they are looking for in an

investment. But to his surprise, most of them don’t know what

they’re looking for.

And

so, Josh helps educate them along the process, and when the

opportunity comes up for both him and the investor, he reaches out to

them and gets them on the deal. However, he wouldn’t have succeeded

in turning them from aspiring investors to actual ones if it weren’t

for his authenticity and his want for authenticity back. And as

cliche, as it may sound, a lot of people’s success nowadays can be

attributed to their willingness to be authentic. Ultimately, we are

drawn to what we can relate to, hence why building investor relations

for raising capital is no different from any other relationship. In

the end, mutual authenticity is always an...