Web Summit: Business

Our experts David Schneider and Gail Heimann leverage the success of a fake product to create another fake product. They’ll show you how to harness the data to know if and when the world is ready, how to manage a launch and storytelling across platforms – with the right content at the right times, how to build and nurture a portfolio of related brands and, most importantly, how to leverage a world of conflict to end it – one connected couple at a time.

Guests: David Schneider, Co-Founder - ThatLot; Gail Heimann, President - Weber Shandwick

It's harder now than ever to develop and maintain talent in the sporting world. But has technology been a help or a hindrance for those trying to bring through the next generation of stars?

Guests: Luisao, SL Benefica;, Pedro Marques, SL Benefica; Domingos Oliveira, SL Benefica; Ger Gilroy, Off The Ball

Mada Seghete, co-founder and head of marketing at Branch, will share the secrets to successfully setting up and scaling your marketing with no paid budget.

Guest: Mada Seghete, Co-founder - Branch Metrics

Your company is only as strong as its people. But, more importantly, how do you get those people? And how do you keep them from jumping ship? Our panelists are here to dissect why it has never been more crucial to look beyond the hiring stage.

Guests: Kristen Garcia Dumont, CEO - MZ; Daniel Yanisse, Co-Founder & CEO - Checkr; John Dennehy, Executive Chairman - Zartis; Lindsey Turrentine, Editor-in-Chief - CNET

David Schneider and Joe Orton discuss the importance of being strong creatively even in the new landscape of paid social.

Guests: David Schneider, Co-Founder & Executive Creative Director - That Lot; Joe Orton, Paid Social Strategist - That Lot

The CEO of Investopedia illuminates the events that influence tides of investing.

Guest: David Siegel, Investopedia

Investor dollars can often be the lifeblood that creates and then sustains a venture. This panel will shine a light on what it takes to get noticed by the VCs and angels that make these calls.

Guests: Christine Herron, Intel Capital; Mada Seghete, Branch; Steven Rosenbush, The Wall Street Journal

HubSpot has revolutionized inbound marketing. But in a constantly changing space, what are the secrets to growing your business in the future? Hubspot CEO Brian Halligan will share the three secrets you need to know about scaling your business.

Guest: Brian Halligan, HubSpot

With so much of our education and entertainment tied to technology and the internet in 2018, how can we ensure that children and their privacy are protected?

Guests: Sven Gerjets, Mattel; Dylan Collins, SuperAwesome

Whether through bots, voice, or social media, there are more ways than ever for to interact with customers. Does this create new considerations when it comes to satisfying them?

Guests: Amy Pressman, Medallia; Nicolas Dessaigne, Algolia; Lindsey Turrentine, CNET