During this session by Monica Adractas, the Global Director of Workplace by Facebook, we learned about connecting employees to the company vision, the future of work, and how to keep employees at every level heard.

Guest: Monica Adractas, Workplace by Facebook

Co-Founder of 'That Lot' & comedy writer David Schneider discusses social media marketing strategies that are spot on and those that miss the mark. Learn the key factors to managing a successful brand on social.

Guests: David Schneider, That Lot; David Levin, That Lot

Guests: Michelle D. Wilson, WWE; Matt Kalish, DraftKings; JP Mangalindan, Yahoo Finance

What is the future of sports entertainment? WWE Executive Vice President of Marketing Michelle Wilson and Draft Kings Co-founder Matt Kalish explain how they are using digital and social technology to engage new fans. What does the future of sports entertainment look like? Find out here.

In technology terms, a unicorn is a private company worth more than $1 billion. It's an aspiration for many start-ups attending the Web Summit. Carbon co-founder Dr. Joseph DeSimone discusses how his company created 3D printers that transform vats of polymer goo into fully-finished products at speeds many times faster than other additive manufacturing processes and the companies stages of development.

Guests:

Dr. Joseph DeSimone, Carbon; Carlos Eduardo Espinal, Seedcamp

HubSpot has revolutionized inbound marketing. But in a constantly changing space, what are the inbound marketing secrets of the future? HubSpot CEO Brian Halligan shared the secrets you need to know about the future of scaling your business.

Brian Halligan, HubSpot; Pat Grady, Sequoia; Alex Konrad, Forbes

Harry’s Shaving products creators talk about how they built their diverse shaving company to represent a next generation of men and women. Hear how their entrepreneurial journey is changing the industry and the face of consumer packaged goods for the better.

Technology, data, consumer demands, talent, financial pressures—marketers' needs are changing rapidly. The big question: What will agencies have to do to stay ahead of this incessantly shifting industry? And what does the agency of tomorrow look like, anyway?

Guests: Wendy Clark, DDB Global; Rob Pegoraro, Yahoo Finance/USA Today

Guest John Chambers from Cisco discusses the 5 mistakes companies should avoid. Seventy percent of startups will be gone in the next 10 years. From lack of leadership, failure to implement processes, to failing to identify market transitions John details the factors which lead to these issues.

The next wave of disruptive technologies is coming. They will enhance our daily lives even as they upend hundreds of established businesses. Maybe even one like yours.How do you know you’re looking at a billion dollar company? Panelist discuss the characteristics and qualities of the next generation billion dollar business.

Guest:

Julia Austin, Harvard Business School; Eric Feng, Kleiner Perkins; Benjamin Ling, Khosla Ventures; Dylan Byers, CNN

In this Web Summit Dictionary.com speaker Liz McMillian discusses how words and the search for them can reveal the years most meaningful events. Learn how Dictionary.com selects their Word of the Year, and the important meaning behind it.