On today’s Web Video Marketing podcast we’ll hear from digital media producer and internet marketing consultant Dominic Goucher. Dom is the co-host of the popular PreneurCast podcast with Pete Williams, a... Read More

On today’s Web Video Marketing podcast we’ll hear from digital media producer and internet marketing consultant Dominic Goucher. Dom is the co-host of the popular PreneurCast podcast with Pete Williams, a podcast that is all about entrepreneurship and internet marketing. It’s a fantastic podcast, and because I’ve listened to almost all of the episodes, I’ve had the chance to soak up a lot of Dom’s ideas, but I’d never heard much about his background. When I recently connected with Dom via Skype, I was shocked when he casually mentioned to me that he lives in a small fishing village in Spain.

My first thought was, “how?” Dom runs a highly successful business, working with high profile marketing experts around the globe, and he does it all from a tiny fishing village in Spain?

Find out how Dom has changed his lifestyle and become location independent without compromising his quality and customer service by listening to this episode of the Web Video Marketing Show.

You can download this podcast directly from this link, or find The Web Video Marketing Show podcast on iTunes.

Advanced Web Video Marketing Strategies Podcast Episode One incredibly powerful aspect of web video is the opportunity to use it to start a conversation with, and build your... Read More

One incredibly powerful aspect of web video is the opportunity to use it to start a conversation with, and build your relationship to, your audience. One of the best ways to do this is to create cutting-edge, captivating content; sharing it; and inviting your viewer to opt-in to you by submitting their email address. If they sign up, they are in essence saying, “I get value from your ideas. Keep me posted when you have new content.”

On today’s podcast, I’m speaking to entrepreneur and visionary, Clay Collins, about all this and more. Clay has many areas of mastery: he’s a guru in web video marketing, copywriting, and software design. He has combined these skills to create elegant products that help people build an audience, expand their email list, and grow their income. We’ll be focusing on one of Clay’s products, called LeadPlayer, in this interview.

Clay has found what he loves to do in life, and has wholeheartedly embraced it. For him, that thing he loves is marketing. To quote Clay:

“Marketing, to me, is the act of taking what you have to give the world and putting it in the lives of as many people as possible.”

I think that is a great way of looking at marketing. So, when you’re listening to Clay’ ideas, try to answer this question: “how can I use web video marketing to take what I have to give to the world, and put it in the lives of as many people as possible?”

You can download this podcast directly from this link, or find our Web Video Marketing Show podcast on iTunes.

Today, our Web Video Marketing Show podcast is focusing on how to present well in front of the camera, something which was previously the domain of professional TV presenters,... Read More

Today, our Web Video Marketing Show podcast is focusing on how to present well in front of the camera, something which was previously the domain of professional TV presenters, but has become more and more common for people whom have their own video blog, YouTube channel, or host video news updates on their website. Therefore, presenting on camera is becoming a necessary skill for a lot of us.

Personally, I’ve spent many, many years behind the camera. And now that I’m presenting on camera and creating regular face-to-camera videos, I’ve discovered that it’s not nearly as easy as the professional presenters make it look. And I know that plenty of Web Video Marketing Show listeners face the same challenge!

With this in mind, I’ve invited online video marketing expert, and high profile video blogger Gideon Shalwick on to the show. One of Gideon’s Youtube channels has received over ten million views. And most importantly, he has learned to connect with his audience, and looks at home whilst presenting on camera.

I’ve noticed that when I watch Gideon’s videos, it feels as though he’s speaking directly to me, and after watching his videos for a while, it feels like I know Gideon. I think this is a sign of a great presenter.

I’m going to ask Gideon about his process, what is important for people who are presenting on camera, and what techniques he’s developed to make this effortless sense of connection and intimacy.

You can download this podcast directly from this link, or find The Web Video Marketing Show podcast on iTunes.

On today's podcast, we're going to learn the best tips and tricks on creating awesome green screen.

On today’s podcast, we’re going to learn the best tips and tricks on creating awesome green screen.

Green screen, also called chroma keying, is a special effect in video production where you digitally remove the background behind a subject, item, or set and replace it with another background. That’s right – it’s exactly what they do on the news!

When I was a young kid my favorite film was Superman. I can remember seeing a behind-the-scenes documentary on TV about the making of the film, and seeing Christopher Reeve in his Superman outfit in front of a green screen pretending to fly. They even had a fan on in front, of him blowing his hair to enhance the effect. It was a magician revealing a magic trick, and I was absolutely blown away. Because of this, green screen has always captured my imagination in video production and film, and I think a lot of people are equally fascinated by it.

If you browse YouTube, you’ll find millions of examples of people creating their own green screen video, some of which are more effective than others.

To find the best advice for creating great green screen, I’m speaking to corporate video production pro and green screen expert Mark Copeman.

Mark runs a UK video production company called 8.45 TV, that houses a dedicated green screen studio in Berkshire. On top of this, they also have a mobile green screen setup, and often travel to their corporate clients in London. After spending hundreds of hours practicing and refining his green screen technique, Mark and his team create amazing, flawless green screen productions. They create professional branded TV-style shows for their clients, and the content they create looks just as good, if not better, than what you see on TV.

I’ll ask Mark if he can share as much as possible about green screen, and distill his best information down into some practical steps that Web Video Marketing Show listeners can implement to improve the look of their green screen videos from today.

You can download this podcast directly from this link, or find our Web Video Marketing Show podcast on iTunes.

A lot of the time on our Web Video Marketing Show podcast we we talk about different aspects of video production. Today, we’re looking at video distribution –... Read More

A lot of the time on our Web Video Marketing Show podcast we we talk about different aspects of video production. Today, we’re looking at video distribution – how you get your content out after you’ve produced it.

We’re focusing in particular on YouTube, and will discuss how to optimize your YouTube videos so that you can increase your number of viewers and subscribers. Inside this podcast, you’ll find effective, actionable ideas that you can implement in your YouTube channel today, to boost your ranking, your rating, and your YouTube presence.

I’d like to welcome my special guest Tyrone Shum to the Web Video Marketing Show. Tyrone has built a solid presence in online marketing over the last decade, and he’s also established himself as an authority on outsourcing. By creating great videos and optimizing YouTube, Tyrone has gained a large audience to educate about outsourcing – cementing himself as one of YouTube’s video experts. He operates a popular YouTube channel called “YouTube Video marketing with Tyrone Shum”, on which he teaches viewers how to grow their brand on YouTube, by using the same techniques he used to grow his outsourcing channel.

You can download this podcast directly from this link, or find our Web Video Marketing podcast on iTunes.