Web3 CMO Stories

Web3 CMO Stories

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Web3 CMO Stories episodes

  • S1 E33 How to Land B2B Clients – with Mark Firth

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    Today's guest is Mark Firth.  He spent a large portion of his life working a corporate job in London, he worked for companies like IBM and Siemens but he was left feeling unfulfilled.  He went in search of answers and an 11 year journey from the UK to Colombia for a decade, fell in love and stated a family and then a business. He finally made it into Florida on an investment visa supported by his business.

    Mark runs High Profit Consulting which has helped hundreds of B2B consultants to land clients through a mix of organic and paid business strategies


    This episode was recorded through a StreamYard call on July 19, 2022.
    You find the show notes here: https://webdrie.net/s1-e33-how-to-land-b2b-clients-with-mark-firth/

    Did you already about our CMO💯Club,  a brand new CMO community?
    This is the club where you can brainstorm with your peers, discuss the latest trends, share your experiences & troubleshoot together.
    Get your free invite via this link: https://joeri.link/cmo100club

    ..........................................................................

     📘 Read The Future CMO: Amazon

     👥 Join the Future CMO Community

     🌿 Explore Sintra Synergies Retreat

     💼 Connect on LinkedIn

    ..........................................................................


    24 min
  • S1 Bonus E1: How to Make your Livestream Entertaining – with Lux Narayan

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    Special bonus episode of the CMO Stories podcast with Lux Narayan, Obituarist, Tech Entrepreneur, Wannabe Comedian and Author

    Lux believes that "So, what do you do?" is a tough question to answer and should certainly not be answered with the current title on your LinkedIn profile. 

    In 2021, he published "Name, Place, Animal, Thing", an Amazon bestseller- to help people answer this dreaded question. He enjoys mining the intersections of various spheres of life and work, speaking of which... He is the CEO and a co-founder at StreamAlive, a category-defining, fun and engaging web application that helps livestreams and live events on Zoom, YouTube Live, and everything in between literally come alive. With the ability to track, increase, and convert engagement simply through the live chat, StreamAlive's goal is to help presenters and creators take their audiences from bored-away to blown-away.

    Prior to founding StreamAlive, and prior to a creative and personal break, Lux was a co-founder and the CEO at Unmetric right up to their acquisition by Cision, the world’s largest “earned media platform” that’s now a part of Platinum Equity, a $20bn+ private equity group. He is a perpetual learner of "stuff' -- from origami and molecular gastronomy to stand-up and improv comedy. He enjoys reading obituaries and has given a talk on the TED main stage - on lessons from 2000 obituaries. This talk has been viewed over 2 million times and translated into every majorly spoken language.


    This episode was recorded through a StreamYard call on August 15, 2022.
    You find the show notes here: https://webdrie.net/s1-bonus-e1-how-to-make-your-livestream-entertaining-with-lux-narayan/

    Did you already about our CMO💯Club,  a brand new CMO community?
    This is the club where you can brainstorm with your peers, discuss the latest trends, share your experiences & troubleshoot together.
    Get your free invite via this link: https://joeri.link/cmo100club

    ..........................................................................

     📘 Read The Future CMO: Amazon

     👥 Join the Future CMO Community

     🌿 Explore Sintra Synergies Retreat

     💼 Connect on LinkedIn

    ..........................................................................


    35 min
  • S1 E32 How Fractional CMOs Can Help You with a Solid Marketing Strategy – with Avi Kumar

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    Today's guest is Avi Kumar. He is the founder and CEO of KUWARE, Inc, a marketing and advertising agency based in Austin, TX. KUWARE’s primary focus is on marketing strategy delivered through a fractional CMO model and eCommerce-As-A-Service. Recently Avi acquired the white-label PPC agency InvisiblePPC. As a behind-the-scenes white-label partner, InvisiblePPC, helps smaller agencies fulfill the marketing needs of local businesses. 

    Avi has spoken at the prestigious Traffic & Conversions Summit alongside such speakers as Martha Stewart, Marie Forleo, Chip Wilson, and Snoop Dogg! His diverse educational and business background gives him a truly unique insight into the finer nuances of both the business and technological aspects of online business. 

    This episode was recorded through a StreamYard call on July 18, 2022.
    You find the show notes here: https://webdrie.net/s1-e32-how-fractional-cmos-can-help-you-with-a-solid-marketing-strategy-with-avi-kumar/

    Did you already about our CMO💯Club,  a brand new CMO community?
    This is the club where you can brainstorm with your peers, discuss the latest trends, share your experiences & troubleshoot together.
    Get your free invite via this link: https://joeri.link/cmo100club

    ..........................................................................

     📘 Read The Future CMO: Amazon

     👥 Join the Future CMO Community

     🌿 Explore Sintra Synergies Retreat

     💼 Connect on LinkedIn

    ..........................................................................


    28 min
  • S1 E31 Why Writing a Business Book is Easier Than You Think – with Mike Ulmer

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    Today's guest is Mike Ulmer. While he specializes in helping business people write their books,  he has written 13 books with a total of nearly $1 million in total sales revenue.
    His latest book (March, 2022) is Show and Tell Writing: A Great Short Business Book About How To Write A Great Short Business Book.

    This episode was recorded through a StreamYard call on July 14, 2022.
    You find the show notes here: https://webdrie.net/s1-e31-why-writing-a-business-book-is-easier-than-you-think-with-mike-ulmer/

    Here is the link to Joeri's own book, which was launched on Amazon very recently: https://www.amazon.com/dp/B0B8BXR7NF



    ..........................................................................

     📘 Read The Future CMO: Amazon

     👥 Join the Future CMO Community

     🌿 Explore Sintra Synergies Retreat

     💼 Connect on LinkedIn

    ..........................................................................


    37 min
  • S1 E30 How Web3 will Revamp the Creator Economy – with Derek Gorthy

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    This is the 30th episode of the CMO Stories podcast: conversations with Marketing Leaders  from all over the world about their challenges, tools and tactics.

    Today's guest is Derek Gorthy. He is a co-founder at Enshrine, a Web3 community engagement platform for creators that want to build unique experiences for their fans. He developed a diverse skillset working in consulting across the technology, health, and financial industries. He attributes his success in these industries to his ability to fundamentally understand his customer's needs and his aptitude for designing innovative solutions to the problems he identifies.

    This episode was recorded through a StreamYard call on July 14, 2022.
    You find the show notes here: https://webdrie.net/how-web3-will-revamp-the-creator-economy-with-derek-gorthy/

    Did you already about our CMO💯Club,  a brand new CMO community?
    This is the club where you can brainstorm with your peers, discuss the latest trends, share your experiences & troubleshoot together.
    Get your free invite via this link: https://joeri.link/cmo100club

    ..........................................................................

     📘 Read The Future CMO: Amazon

     👥 Join the Future CMO Community

     🌿 Explore Sintra Synergies Retreat

     💼 Connect on LinkedIn

    ..........................................................................


    30 min
  • S1 E29 Why you Need to Rethink Lead Generation – with Tom Shapiro

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    Today's guest is Tom Shapiro. He is CEO of Stratabeat, a B2B marketing agency. Services include SEO, content development, content marketing, web design, and account-based marketing (ABM).

    Tom's insights have been published in Chief Marketer, CMO.com, CNN.com, Forbes, MarketingProfs, and MediaPost. Shapiro is the author of the books “Rethink Lead Generation: Advanced Strategies to Generate More Leads for Your Business” and “Rethink Your Marketing: 7 Strategies to Unleash Revenue Growth,” both available on Amazon.

    This episode was recorded through a StreamYard call on July 13, 2022.
    https://webdrie.net/why-you-need-to-rethink-lead-generation-with-tom-shapiro/

    Did you already about our CMO💯Club,  a brand new CMO community?
    This is the club where you can brainstorm with your peers, discuss the latest trends, share your experiences & troubleshoot together.
    Get your free invite via this link: https://joeri.link/cmo100club

    ..........................................................................

     📘 Read The Future CMO: Amazon

     👥 Join the Future CMO Community

     🌿 Explore Sintra Synergies Retreat

     💼 Connect on LinkedIn

    ..........................................................................


    30 min
  • S1 E28 Why an AI Pioneer from Silicon Valley Wrote his Childhood Memoir – with Babak Hodjat

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    Today's guest is Babak Hodjat. He is a serial entrepreneur behind several Silicon Valley companies as main inventor and technologist, and currently serves as CTO - AI at Cognizant. Babak is the former co-founder and CEO of Sentient, responsible for the core technology behind the world’s largest distributed artificial intelligence system, and he was also the founder of the world's first AI-driven hedge-fund, Sentient Investment Management. Babak is widely credited as the main inventor of the natural language technology used in Apple’s Siri.

    This episode was recorded through a StreamYard call on June 23, 2022.
    You find the show notes here: https://webdrie.net/why-an-ai-pioneer-from-silicon-valley-wrote-his-childhood-memoir-with-babak-hodjat/

    Did you already about our CMO💯Club,  a brand new CMO community?
    This is the club where you can brainstorm with your peers, discuss the latest trends, share your experiences & troubleshoot together.
    Get your free invite via this link: https://joeri.link/cmo100club

    ..........................................................................

     📘 Read The Future CMO: Amazon

     👥 Join the Future CMO Community

     🌿 Explore Sintra Synergies Retreat

     💼 Connect on LinkedIn

    ..........................................................................


    30 min
  • S1 E27 How to Get Ranked at the Top of Google – with Brandon Leibowitz

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    This is the 27th episode of the CMO Stories podcast: conversations with Marketing Leaders  from all over the world about their challenges, tools and tactics.

    Today's guest is Brandon Leibowitz. He runs and operates SEO Optimizers,  a digital marketing company that focuses on helping small and medium-sized businesses get ranked at the top of Google by using search engine optimization tactics 

    This episode was recorded through a StreamYard call on June 20, 2022.
    You find the show notes here: https://webdrie.net/s1-e27-how-to-get-ranked-at-the-top-of-google-with-brandon-leibowitz/

    Did you already about our CMO💯Club,  a brand new CMO community?
    This is the club where you can brainstorm with your peers, discuss the latest trends, share your experiences & troubleshoot together.
    Get your free invite via this link: https://joeri.link/cmo100club

    ..........................................................................

     📘 Read The Future CMO: Amazon

     👥 Join the Future CMO Community

     🌿 Explore Sintra Synergies Retreat

     💼 Connect on LinkedIn

    ..........................................................................


    29 min
  • S1 E26 Why Provide a Social Media Platform for Female Founders – with Inbal Claudio

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    Today's guest is Inbal Claudio, Founder at Like Minded Collective. This is a social media platform for female founders, where they can create genuine personal connections with like-minded women

    This episode was recorded through a StreamYard call on June 16, 2022.
    You find the show notes here: https://webdrie.net/s1-e26-why-provide-a-social-media-platform-for-female-founders-with-inbal-claudio/

    Did you already about our CMO💯Club,  a brand new CMO community?
    This is the club where you can brainstorm with your peers, discuss the latest trends, share your experiences & troubleshoot together.
    Get your invite via this link: https://joeri.link/cmo100club
    Do not hesitate, because it is free.


    ..........................................................................

     📘 Read The Future CMO: Amazon

     👥 Join the Future CMO Community

     🌿 Explore Sintra Synergies Retreat

     💼 Connect on LinkedIn

    ..........................................................................


    26 min
  • S1 E25 What is the Power of Social Accountability – with William Glass

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    Today's guest is William Glass, CEO & Co-Founder of Ostrich and host of the Silicon Alley Podcast. His mission is to improve global financial well-being. Ostrich’s mobile app addresses financial literacy deficits by creating game-like social community and accountability around money. The key is tackling the emotional side of money and creating strong money habits.

    Prior to starting Ostrich, William worked at an AI Market research company in New York City. Additionally, William led sales teams at Gartner Research where they worked with the leadership teams of tech startups from pre-revenue to $250M in revenue.

    This episode was recorded through a StreamYard call on June 16, 2022.
    You find the show notes here: https://webdrie.net/s1-e25-what-is-the-power-of-social-accountability-with-william-glass/

    Did you already about our CMO💯Club,  a brand new CMO community?
    This is the club where you can brainstorm with your peers, discuss the latest trends, share your experiences & troubleshoot together.
    Get your invite via this link: https://joeri.link/cmo100club
    Do not hesitate, because it is free.

    ..........................................................................

     📘 Read The Future CMO: Amazon

     👥 Join the Future CMO Community

     🌿 Explore Sintra Synergies Retreat

     💼 Connect on LinkedIn

    ..........................................................................


    25 min

About Web3 CMO Stories

From the publisher's feed

Web3 CMO Stories is the podcast for marketing leaders and founders building in the next web, where blockchain, AI and immersive technology meet.


Every week, host Joeri Billast sits down…