Webcology

A new episode

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A new episode

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Happy Birthday, Brasco! It’s the 45th birthday of Jorge Brasco Hermida, WMR.FM and CannabisRadio producer extraordinaire! In fact, today should be a commemorative day in tech history. Sad news. The Hand of God reaches out for Diego Maradona, dead at age 60. Jim and Dave covered ideas for small businesses to improve their holiday search marketing as quickly and efficiently as possible.

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GWC is now GSC but not the GSC you’ve come to know and love? WTF? That used to be GWT. Confused, you won’t be after this episode of Webcology, or SOAP, it’s hard to tell the difference sometimes.

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Google: Home Page Outranking Internal Pages For Deeper Keywords

How Google Chooses Canonical Page | Google's Gary Illyes shares details of signals and weightings used for identifying canonical page and duplicates.

Most SEOs Use Few SEO Tools & Don't Spend Much On Them.

Google – Code Push to get stuff published.

SEO Tools left sitting in the chest.

Dupe and Canonicalization.

And Google Deeprank is BERT.

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A new episode

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Navah Hopkins is the Director of Paid Media at Hennessey Digital to chat about what's going on in the paid world. Navah Hopkins is the Director of Paid Media at Hennessey Digital, an integrated digital marketing agency helping our customers own their markets via PPC, SEO, CRO, PR, and Content. A veteran of the digital marketing industry, she began as an SEO in 2008, transitioning to PPC in 2012. She manages the strategy and execution of paid media, as well as leading a team of paid search and paid social champions. Throughout her career, Navah has made a point to give back and loves sharing lessons learned on the international speaking circuit as well as local universities. She is a frequent contributor to SEJ, SEMrush, and WordStream blogs/webinars. In 2019, she became a founding member of the Paid Search Association, a group dedicated to empowering the next generation of PPC practitioners, as well as serving as a resource for all practitioners to learn from and share with the community.

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Robert Nickell, Founder, and CEO of Rocket Station joins Jim and Dave to chat Virtual Assistants and use them to enhance SEO. Robert Nickell is the Founder and CEO of Rocket Station, the leading provider of outsourced staffing and process management for the Business Process Outsourcing (BPO) industry. Operating in Dallas Ft Worth since 2013, Rocket Station helps small to mid-sized businesses hire virtual teams with efficiency and profitability. Simplified staffing allows operators to focus on core competencies and outsource the rest. Robert started his career as an entrepreneur in real estate industry which has positioned him to support many real estate entrepreneurs and established firms who are struggling with staffing and human resources. Robert and his team’s strength in evaluating best practices and efficient ways to staff capacity have continued to propel Rocket Station. When not helping clients build better businesses, you’ll find Robert traveling the world or hanging out with his nephews in Dallas.

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In a priority of problems... Google tells us their canonicalization bug and mobile-indexing problems
SEOs self-diagnose gender, racial, ethnic, and sexual orientation-based bias as a problem in the wider industry.
According to an exhaustive report issued yesterday by the House Judiciary Subcommittee on Antitrust, Google, Apple, Amazon, and Facebook wield monopoly power over their respective markets.
Remake those slides and rewrite those PPTs, Bing has rebranded as Microsoft Bing and has a new logo to prove it.
Chuck Price on Google Trends

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The COVID crisis has lasted six months and a week and maybe more and Jim says he’s starting to lose it as both his and Dave’s regions enter a distinct second wave of the virus. The conversation strays around the news of the week with a constant loop back to planning for a future with fewer in person gatherings and retail opportunities. Going into a new growth phase of the disease is frightening but at least planning for and communicating about online businesses is getting easier.

Google introduces new schema mark-up language allowing online retailers to provide shipping information. https://www.seroundtable.com/google-shipping-details-schema-30156.html

Barry Schwartz and Martin Splitt exchange interviews for their respective VLOGs late last year. The collaborative interviews revealed a lot about how Googlers feel about SEOs as persons and as practitioners. Dave and Jim talk about some of the SEO Myths Martin addresses in the interviews. https://www.seroundtable.com/vlog-086-30105.html

Microsoft leaked about 5.6Billion terabyes of search data after leaving a server open and unprotected from September 10 - 16. https://www.theregister.com/2020/09/23/microsoft_leaks_over_65tb_bing/

Did Google drop hints it is compiling authority profiles? A post by Danny Sullivan appears to suggest it does. There’s a lot of conversation about it in the SEO community. https://searchengineland.com/did-google-just-hint-at-an-authority-profile-340815

LinkedIn is pulling a professional Facebook with a redesign. Jim and Dave wish it luck, hope it doesn’t suck, and genuinely hope it remains a place businesses can talk to and research each other while other people can use it for employment spam as long as it doesn’t actually become Facebook.

Lastly, Google alters text in guidence to confirm good reviews bring good rankings. https://www.seroundtable.com/google-how-reviews-impact-local-rankings-change-30158.html

Be good, don’t touch your face, for goodness sake wear a mask, stop the spread, wash your hands, be kind to each other, rank well, we’ll talk with you next week.

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