Webcology

Gaining Demographic Data In Relation to Your Facebook and Email Lists as Jim Hedger and Dave Davies welcome WordStream Founder and Chief Technology Officer Larry Kim . 

In his Conversion Conference 2016 presentation,  “4 Ridiculously Awesome Ways That Search & Social Ads Magnify CRO by 3-5x”. He begins with the note: small changes usually result in small changes.  Sometimes you need to make bold decisions to get significant results. He further notes that it’s important to know what a conversion is.  A lead that doesn’t convert actually costs money so if a change drives unqualified leads it’s not a good change.

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Why Would Microsoft Buy LinkedIn? Google search analytics report adds the ability to compare queries. Google  just made a key AI investment in Europe, tax investigations be damned.  Super polite grandma's Google search gets results — and then some. Her courteous search request has gone viral — it even made Google smile.  Increased Increased Crawl Rate Not Sign of Google Panda or Algorithmic Issue Being Lifted. Vanity Keyword TLD Domain Names Do Not Get Ranking Boost

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Importance of Infographics with NowSourcing Founder, Infographic Scholar,Entrepreneur, Google SMB Advisor and VR Futurist Brian Wallace talks to Jim Hedger and Dave Davies about his work with infographics. NowSourcing provides Internet marketing services specializing in infographics, social media marketing, pay per click management and online reputation.

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Facebook looking for a SEO; Life is just a fantasy or perhaps just a sim ; Elon Musk: There's a 'one in billions' chance our reality is not a simulation Google still working on separate mobile search index; Next Mobile Friendly Update Includes Page Speed; Coming in Months; You can probably ignore scraper sites links but, if you’re battling low quality links, don’t ignore them...says Gary Ilys at Google Dance Japan

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Advice Local announced world-renowned search engine optimization (SEO) expert, Bill Hartzer, will join their corporate team to lead Agency Services. Jim Hedger and Dave Davies speak with Hartzer about the move.  

"I'm very excited about joining Advice Local," Hartzer said. "I get to bring my local and technical SEO experience to this progressive digital marketing agency. I look forward to helping companies, from small businesses to large enterprise organizations, become more visible on the Web and get a better ROI from their online marketing efforts."

Hartzer is a frequent speaker and expert discussion panel participant at various search engine marketing and Internet marketing conferences. He has more than 20 years of website marketing, SEO and domain name experience; and he has been recognized internationally for his groundbreaking research on marketing using new gTLD names.



Hartzer's SEO expertise is shared on his blog, www.BillHartzer.com and he is also a regular contributor to industry publication, Search Engine Journal. His thoughts on local can be found in posts on Practical ECommerce magazine, where he serves as the local SEO columnist. Hartzer was also recently named to a list of Top 14 Dallas Marketers by Agency Spotter.

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Facebook IPO fallout from Wall Street following its initial public offering, Jim and Dave analyze the past 7 days, plus they discuss an article titled Linking to Promote Keyword Clusters.

Also, Xoomfile founder and CTO Robert Gagnon tells us about the latest launch of the newest version of their Xoomfile Secure File Transfer software.

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The SEO is Dead debate, Importance of Working Yahoo! into your marketing strategy and rollerblading for the Ringling Brothers Circus as Jim and Dave welcome former Director of Technical Marketing at Yahoo! Laura Lippay, now the new CEO of SEOgadget.com.

Jim and Dave also discuss the Press Release announcing a Google Acquisition Hoax, how the Google Penalty Removal Wont Necessarily Improve Rankings and the Anti-Google Holiday Shopping Campaign from Microsoft.

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SES Chicago 2013: SEO Isnt Dead, Its Been Reincarnated; Google Penalty On WWW Revoked But Remains On Non-WWW. Also,Matt Cutts responds to a Hacker News thread where someone was upset with spammer SEOs when he noticed a site was scraping the content and images off of his mothers site.Matt responded that the scraper site is not benefiting from the stolen content and is not getting any traffic from Google, from what he can tell.

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Google Starts Giving A Ranking Boost To Secure HTTPS/SSL Sites and theSEO IndustryReacts. Will Google Ever Update PageRank Again?Right To Be Forgotten To Blame For Removal Of 50 Wikipedia Links From EU Search Results. Also, Dave proclaims his proactiveness following the recent story whereRussian Hackers Amassed Over a Billion Internet Passwords.

 

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Discussing The Art of the SEO Audit as Jim Hedger and Dave Davies welcome Alan Bleiweiss,  a Forensic SEO audit consultant with audit client sites consisting of upwards of 50 million pages and tens of millions of visitors a month. Alan explains how forensic SEO audits provide a road-map to those tasks most likely to take your business web site to the next level in organic search results

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