Webcology

Google Rolls out Mobile Friendly ranking boost, Bing Ads Bans Third-Party Technical Support Services Companies, plus Jim Hedger and Dave Davies discuss:

Google AdWords Bans Payday Loans & Other Risky Loan AdsGoogle Plans to Map the Interior World in 3-DGoogle Dismisses Any Recent Major Algorithm UpdateGoogle reportedly announcing a standalone Android VR headset next weekNew Title & Description Lengths for Google SEO in Search ResultsThe True Value of technical SEOs

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Siri’s creators say they’ve made something better that will take care of everything for you. Plus, Need to get rid of problematic or unnatural backlinks and not sure where to begin?  Dave Davies outlines his process for performing a manual backlink audit.Plus, Dave Davies and Jim Hedger discuss Hacker collects 272m email addresses and passwords, some from Gmail; Sneaky Mobile Redirects & Manual Actions: Google Warns Webmasters Again; A Look at the May 2016 Google Webmaster Report

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Jim and Dave interview patent guru Bill Slawski from SEO By The Sea on a recently granted patent on reasonable searchers. They discuss the significant impact on link calculations this patent introduces as well as what webmasters need to know to maximize the impact on their energies.

Plus, Jim and Dave also discuss :







Getty Images EU Lawsuit against GoogleFTC Anti-Trust investigation against GoogleThe announcement that Webmaster Radio has re-branded as Cranberry Radio

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Google Makes Ad Updates Affecting Local Search as Google makes 2 ad updates that will affect local search marketers. Ads now appear in Local Finder results, plus ads display differently in Google Maps.

Plus, Jim and Dave also discuss :

75% of Site Owners Cleaned Up Hacked Sites After Google NotificationSatisfaction A Future Ranking Signal In Google Search Results?Google Penguin Update! Stahp Already!U.S. Supreme Court Refuses to Hear Google Book Scanning CaseGoogle Displaying A Featured Snippet From User Generated Comments

Finally, Email Marketing Platform Adestra Nabs Google Exec Matt McGowan As President as McGowan, head of strategy for Google’s America’s ad agency business, has jumped to UK-based email automation platform Adestra, where he will serve as president, effective immediately.

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Google Makes Ad Updates Affecting Local Search as Google makes 2 ad updates that will affect local search marketers. Ads now appear in Local Finder results, plus ads display differently in Google Maps. Plus, Jim and Dave also discuss : 75% of Site Owners Cleaned Up Hacked Sites After Google NotificationSatisfaction A Future Ranking Signal In […]

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Rise of the Content Delivery Networks + Content Delivery Networks and SEO, Artificial Intelligence and Facebook – The Bot Revolution or, Are the bots are revolting? Google and Free Product Reviews; The Landscape of Linkbuilding ; Google: Do Not Replace Mobile / Responsive Sites With AMP;  USE Rel Canonical / and HREFLANG tags within section, not after is ; Google goes after Clickjackers.

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Google downplays the importance of Java to Android, to disprove Oracle claims that it’s owed $9.3 billion in damages. A ZDNet reports states Google has filed a rebuttal to Oracle’s claim that it’s due $9.3bn in damages for unlicensed use of Java code in Android. Google says its own damages expert “strongly disagrees” with the financial relief […]

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RankBrain Ranking Signal Importance Roundtable as Jim Hedger and Dave Davies welcome David Harry and Jennifer Slegg from The SEMPost.

Jennifer reported that Andrey Lipattsev, Search Quality Senior Strategist at Google also dropped another interesting piece of information RankBrain might not be the third most important ranking signal after all, a figure Google stated when RankBrain was first publicly confirmed.

When Google originally announced RankBrain, a Google Spokesperson confirmed with The SEM Post that Its especially helpful on long-tail queries, such as the 15% never seen before each day. So it could be the case where it could be the 3rd most important ranking factor for some queries, while it is significantly weaker for highly competitive keywords that are seen regularly.

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New WordPress Plugin to Create Facebook Instant Articles as Facebook announced that Instant Articles will be available to all publishers on April 12, 2016. And to increase the number of publishers getting on board with Instant Articles, they have announced their own WordPress plugin to make articles Instant Articles friendly.

Instant Articles is similar to AMP in that it creates an extremely mobile friendly version of a page or article that loads up to 10 times faster. Like the AMP plugin, the Instant Articles plugin will make articles that load faster, right within Facebook, rather than the publisher site.

This plugin makes it incredibly easy for publishers to come on board with Instant Articles, if they wish to use it. While there is full documentation, for those without a coding background, the plugin is an easy solution.

Plus Jim Hedger and Dave Davies discuss aquery posed to fellow SEO Alan Bleiweiss that asks,

"Is there a way to allow Google to index our entire site, and have it show in organic results, EXCEPT for a specific geographic location? The exclusion is not content specific. Id like the option to block a site from showing up in a certain metro area (say Phoenix) or even state (say Arizona)."

Plus,Google Removing PageRank From Google Toolbar andGoogle Transitioning All Official Blogs to Googleblog.com from Blogspot

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Google Sidebar Ads Update as recently removed ads from the right-hand side of its desktop search results. Google now gives itsTake On The Recent Changes To The Results Page.

Google Would Like You To Buy Products Using Voice Search.Googles next frontier is conversational shopping, which would allow you to buy products without the click of a button.

Jim Hedger and guest host Thom Craver, ?Director of Analytics of Acronym Media discuss:

Research Proves Positive Effects Of Outgoing Links.
AMP now available in Joomla, Drupal and WordPress.
App indexing and the future of search.
Google's new Hands Free payment app lets you buy stuff with your face.

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