Webcology

Talking Augmented and Virtual Reality as Jim Hedger and Dave Davies speak with Tracy Ingram, the Founder / CEO of BioscanR

Tracy Ingram has over 10 years experience in Bioinformatics and has imported technology from all over the world, specializing in data acquisition and pattern recognition from microdata. As former Director of Research for a military contractor he worked on developing adaptive technologies. He is also cofounder of Healthcamp Florida, a nonprofit organization focused on identifying innovative medical technologies.

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Google launches affiliate location ad extensions Why crawl budget and URL scheduling might impact rankings in website migrations.? Plus, Jim and Dave chat Wordpress and SEO with David Vogelpohl, the Vice President of Web Strategy at WP Engine. 

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Jim and Dave celebrate 10 years of Podcasts, going back to their first broadcast of the Alternative on October 12th 2006. Plus, they speak with Dr. Peter J. Meyers (AKA "Dr. Pete") , a Marketing Scientist for Seattle-based Moz, where he works with the marketing and data science teams on product research and data-driven content.

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Jeremy Knauff, CEO of Spartan Media, speaks with Jim and Dave about some of the mistakes smart web designers make that can kill SEO, and how to avoid or fix them. They also cover Google’s recent Penguin 4.0 update, the future of search, and a topic that Jim and Jeremy are passionate about, PTSD in the veteran and first-responder community.

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Jon Henshaw, Co-founder and President of Raven Internet Marketing Tools speaks with Jim and Dave following a recent webinar on On-Page SEO Tips and Tricks he hosted with WPEngine's David Vogelpohl. They also talk about some of the highlights coming out of MozCon 2016. 

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More on Google Penguin Update as Google: is said to be Working On The Penguin Launch Announcement. That and more are discussed as Jim Hedger welcomes Jenny Halasz and Thom Craver. 

Jenny Halasz is President and Founder of JLH Marketing, a marketing consulting firm focused on developing scalable acquisition strategies for clients through PPC, implementing technical website improvements and content marketing through SEO, and giving clients the insights needed to measure success through analytics. Thom Craver is a renowned SEO and Web analytics expert as well as an an accomplished speaker, instructor and soon to be author.

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Jim and Dave ponder if it's safe to project the Long March of the Penguins is underway. We can hem-haw and hedge around it but I think we're on solid ice here. 

Full follow links in widgets and signature links placed by third party developers. (why exactly is Google giving this notice at this time? [again])



Plus, the demise of ClickZ/SES,  Star Trek's 50th anniversary and why Apples and audio-jacks are like Blackberrys and keyboards

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SpaceX Test Mishap to set back Facebook’s African Expansion Project as the Amos-6 satellite which Facebook had booked time on to beam Internet signals to sub-Saharan Africa, a region Facebook was aggressively trying to expand into to advance both humanitarian and business concerns. 

Pokemon Gone and the Lifespan of Fads as Washington Post did an interesting piece on the life of fads today. Pokemon Go has faded faster than virtually every other Internet game (Farmville, candycrush, etc...) in history.Plus: Livetime Google Results being AMPED up? EU (EWWWW) and Apple/Google Tax Dodging; Copyright in EU – The right to aggregate might become quite costly.

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Google cracking down on interstitials on mobile pages. Yelp is not happy. Crackdown starts in January.

Google listed three types of interstitials that “would not be affected by the new signal” if “used responsibly.” Those types are:• Interstitials that appear to be in response to a legal obligation, such as for cookie usage or for age verification.• Login dialogs on sites where content is not publicly indexable. For example, this would include private content such as email or unindexable content that is behind a paywall.• Banners that use a reasonable amount of screen space and are easily dismissible. For example, the app install banners provided by Safari and Chrome are examples of banners that use a reasonable amount of screen space.

Plus, ScribbleLive buys automated SEO platform Linkdex; Because 85% of mobile search results are already mobile friendly, Google is dropping the mobile friendly tag in mobile search results ; Bots killed Keyword Planner and a number of other Google Tools; Apparently many tools using Keyword Planner are still delivering detailed numbers and stats so they were not affected

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Moz LayoffsThe search marketing world was stunned late yesterday with the announcement Moz is laying off 28% of its staff in a move to become profitable. Moz CEO Sarah Bird made an emotional blog post yesterday titled, “Moz is Doubling Down on Search” outlining a renewed focus on core SEO related products in the Moz Toolbox such as rank tracking, keyword research, local search listings, duplicate management, onpage items, web crawl, and links analysis. Left unmentioned in her post was the community Moz had created and sustained for several years. In fact, all layoffs happened in the community divisions of Moz, including the extraordinary Jennifer Sable Lopez. Rand Fishkin later tweeted this was about getting the company revenue-right. For Moz and the extremely tight internal community they’ve built, this must be an awful day; even more so for those let go, not because of their performance but because of a management decision to marshal their energies in a more focused direction. In the long run, if Moz can make itself profitable without outside funding, it may well turn out to be the wisest decision Moz has ever made. For the time being, it feels like there’s a hole in the entire SEO community this morning. Big love to Moz, the Mozzers, and the now expanded Moz Alumni. Thanks for all the contributions over the years and we all look forward to seeing what comes next. Gawker to cease publishing next week. The 14 year old online tabloid was targeted by billionaire PayPal founder Peter Theil in a massive series of direct and indirect legal actions. Gawker Media, the parent company that owned Gawker was sold last week to Univision for $135million. They publish six other online magazines; Deadspin, Lifehacker, Gizmodo, Kotaku, Jalopnik, and Jezebel. Details on what will happen to those properties or to Gawker’s archives have yet to be announced. The Univision purchase is pending a decision to allow the sale which is expected today from a Manhattan bankruptcy court.NSA Hacked! In an ironic and somewhat dangerous role reversal, the National Security Agency, otherwise known as America’s cyber-spooks were hacked, quite heavily. A group calling itself the Shadow Brokers are asking for 1million  Bitcoins, which is about $570million US in an auction to release the best cyberweapons and release a treasure-trove of secret files. The hack happened to a division of the NSA known as the Equation Group which, according to Kaspersky security, has been active for over 20 years. In a report published by Kaspersky in 2015, the Equation group was described as “a threat actor that surpasses anything known in terms of complexity and sophistication of techniques, and that has been active for almost two decades,”  The group is thought to be responsible for the infamous Stuxnet attack on Iran’s centrifuges in 2007.

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