Webcology

Marissa Mayer and her Future with Yahoo and how she Can Cash Out of Yahoo to the Tune of 123 Million; No loss of PageRank for 301 or 302 redirects; Use Excel Plug-In Analytics Edge to get ALL landing page data from Search Console.; Top 20 Weird Google Questions as Identified by UK Firm Digitaloft ; Reddit to allow marketers to sponsor user posts.

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4 daily habits of successful SEOs

1 – Read the News
2 -  Review all analytics tools to figure out what is and isn’t working 3 – Take hands-on action.
4 – Constant skills upgrading requires constant tinkering

Plus, Arianna Huffington stepping down from HuffPost. Huffington said the new health and wellness company she is launching, Thrive Global, demands her full-time attention. Thrive will start in November.

Links still Crucial, as explained by Jason deMers in Search Engine Land; Google Brain teamtaking questions in a massive AMA at Reddit right now! 


Also, Google Ranking Factors 2016, ###a>



- Content Links Are the Two Most Important Ranking Signals
- RankBrain - Third Most Important Factor
- Click-Through Rate (CTR) is Not a Ranking Factor
- Google Confirms 301, 302, 3xx redirects Do Not Lose PageRank Value
- Local Business Ranking Factors
- Mobile-Friendliness - a Ranking Signal on Mobile Searches
- Google Now Ranks Mobile Page Speed Separately
- Google Updates Search Quality Guidelines

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Google's possible reversal of last week's algorithm update; Instagram's new killer feature that copies Snapchat; Explaining impressions, position, and clicks; No loss of PageRank for any 3xx redirect; How Google Treats Subdomains vs. Subdirectories in 2016; Singular and plural words can be different in Google's eyes; Disavow file and manual action reinclusion requests have to be on canonical URL; AMP in general SEPS; AMP pages no longer need structured data to be valid in Google Search Console.

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Marissa Mayer and her Future with Yahoo and how she Can Cash Out of Yahoo to the Tune of 123 Million; No loss of PageRank for 301 or 302 redirects; Use Excel Plug-In Analytics Edge to get ALL landing page data from Search Console.; Top 20 Weird Google Questions as Identified by UK Firm Digitaloft ; Reddit to allow marketers to sponsor user posts.

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Machine Learning and Trying to Predict Google Rankings as Jim Hedger and Dave Davies speak with JR Oaks, Director of Strategy for Consultwebs, an agency that specializes in online marketing for law firms throughout the United States and internationally. JR wrote a piece in Search Engine Land on machine learning, "An experiment in trying to predict Google Rankings" 

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Air BnB taking housing stock out of communities; Pokemon Go – Pokemongo • WTF?   Marketing boom for small businesses with lures or gyms;  Amazing for augmented reality applications. Will Penguin Ever Launch? Poll being taken at SE RoundTable.. Pop-ups asPrimary Content? Meurlerbe (Maybe) Google’s new Showcase Shopping feature to display paid shopping ads in new and improved ways. Plus, Jim Hedger and Dave Davies speak with WME Training founder David Ogletree to talk about AdWords,PPC, SEO and his love of training.  

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Search engine optimization has built credibility over the years, but spammers and black-hat practitioners still give it a bad name. Jim Hedger and Dave Davies discuss a recentSearch Engine Land article that says, "As much as the SEO industry wants to grow up and shed the shady reputation it had in the past, it seems many don’t want to change and still cast a shadow over the industry. For every company doing things right, it seems there are many more who have not updated their practices or still want to take shortcuts."

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Big Change to Keyword Planner: Google Restricts Access to Those With AdWords Accounts as reports say  reports that Google has turned off access to those that use the tool without also being an active advertiser with a currently active campaign.  Plus,  Google Displays Lyrics in Search Results; Songwriters & Publishers Earn Revenue; Plus,  AMP is Not Currently a Ranking Factor as Gary Illyes, Webmaster Trends Analyst at Google, opened up SEJ Summit Chicago with a twenty-minute presentation about what AMP is, why publishers should be using it, and what the future of AMP is.

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Gaining Demographic Data In Relation to Your Facebook and Email Lists as Jim Hedger and Dave Davies welcome WordStream Founder and Chief Technology Officer Larry Kim . 

In his Conversion Conference 2016 presentation,  “4 Ridiculously Awesome Ways That Search & Social Ads Magnify CRO by 3-5x”. He begins with the note: small changes usually result in small changes.  Sometimes you need to make bold decisions to get significant results. He further notes that it’s important to know what a conversion is.  A lead that doesn’t convert actually costs money so if a change drives unqualified leads it’s not a good change.

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Why Would Microsoft Buy LinkedIn? Google search analytics report adds the ability to compare queries. Google  just made a key AI investment in Europe, tax investigations be damned.  Super polite grandma's Google search gets results — and then some. Her courteous search request has gone viral — it even made Google smile.  Increased Increased Crawl Rate Not Sign of Google Panda or Algorithmic Issue Being Lifted. Vanity Keyword TLD Domain Names Do Not Get Ranking Boost

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