“It’s all about a solution, and not necessarily a platform,” says William Rubio of CallTower. “We’re all application driven.” In this podcast, Rubio discusses how the challenge of 2023 will be to deliver solutions that possibly leverage products, apps and services across several platforms where the customer has an integrated experience, as though these elements had been designed to work as one. Rubio discusses the ground effort for the coming year, which must include using what the customer has in place and then combining it with those things that are now needed to match the demands of a hybrid environment.

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