WebmasterRadio.fm

James Martell shares the  7 Keys to Achieving Success in 2018 By Building Your Own Lifestyle Business. If your end goal as an entrepreneur is flexibility, then you want a lifestyle business, not a startup. 

A lifestyle business is a business set up and run by its founders primarily with the aim of sustaining a particular level of income and no more; or to provide a foundation from which to enjoy a particular lifestyle.

The infusion of AI (Artificial Intelligence) into marketing can aid in decision-making and marketing automation, or it can replace many marketing jobs that deal with data and analytics--or both. Our host Peggy Anne Salz discusses the tools, tech, and choices facing marketers with Paul Berney, mobile authority and founder of mCordis, a company bridging the knowledge gap around how to successfully apply technology solutions in marketing through education and advisory services. Paul draws from the series of education courses on AI offered by mCordis to provide us a crash course on what AI is and how it is likely to impact marketing, creativity, and engagement.

Staying up to date on the evolution of WordPress can be critical to the success of your digital strategy. In this episode of PressThis, co-host Steven Word reports "live" from WordCamp US on the latest developments in the future of WordPress. Learn what's next, what the controversies are, and valuable information you can use to help optimize the future of your WordPress digital experiences. If you missed WCUS or were there and just too busy networking, don't miss these amazing insights into the future of WordPress. Listen now!

Today on Entrepreneur Effect our host is joined by Alex Daly the founder of Vann Alexandra,, a creative services agency that gets projects financed through crowdfunding. Dubbed the industry's "Crowdsourceress," a name she received in the press for her expertise in crowdfunding, her clients include Neil Young, Oscar-winning filmmakers, Pentagram designers, Eric Ries, and girl group TLC. Alex has shared her expertise at top film festivals, universities, and organizations. She is in the Forbes 30 under 30 Marketing & Advertising class of 2016. In The Crowdsourceress: Get Smart, Get Funded, and Kickstart Your Next Big Idea (PublicAffairs), Daly takes readers deep inside her most successful campaigns, tangible tools to run their own crowdfunding campaigns and fully connect with the crowd, get people to pay attention, and inspire them to act.

Google Adds To Featured Snippets: Images, Related Search & Content & People Relations; Google Tests Mobile Search Interface With Few Organic Results.

Plus, Interesting insight into Foursquare from This Week in Local. As it turns out, Foursquare is often underestimated in terms of how many 3rd parties use it for data. Google Q & A Rolling out to the Desktop. Plus, get local help with your Google Assistant.

Ever want to ask a venture capitalist everything about how VC’s work? Gillian and Anne chat with James Newells, partner at Seattle’s Voyager Capital, early venture investors.a James willingly responds in enlightening detail to question about process, approach, multiples, due diligence and much more. What makes a VC listen? How do you know for sure a VC in interested in funding your startup? Find out here.

Artificial Intelligence Awareness and Preparation as one of Google’s first 100 employees, Frederick Vallaeys (who helped build the AdWords Editor and is now CEO of Optymzr, a PPC scripts and automation provider) talks to David what to watch out for and why we need to be prepared. 

On the subject of PPC automation, Frederick emphasizes it’s critical to remember that the machine learning boom is ultimately a statistical approach limited by combinatorial explosion. In other words, it’s math. Regarding PPC automation, an AI entity attempting to bid on a single keyword for each device, location, and time for audiences of different ages and genders will quickly end up with tens of thousands of permutations. This is a calculation volume that overwhelms not only humans, but machines too.

Net Neutrality Protests in front of Verizon stores; Feud between Amazon and Google has Google cut YouTube stream to Amazon products.

If you’re in Zurich, John Meuller is thinking of doing another live hangout from Google’s Zurich offices. Contact him on Twitter @JohnMu to inquire. 

Blog for Bribes could get you penalized

Roughly three years ago, Yahoo and Mozilla announced that Yahoo would be the default search engine on Firefox in the US. That relationship ended early when Mozilla released the much-improved Firefox Quantum browser last month, with Google as the default search provider.

So Verizon is suing Mozilla for dropping Yahoo as the default search engine but Mozilla is counter-suing suggesting Yahoo didn’t keep up search quality after its sale to Verizon.

Why Building a Virtual Team of Freelancers Is Key to Succeeding in Affiliate Marketing? Listen to James Martell describe the benefits of mastering the art of outsourcing, as well as the traits that people who have done so have in common.

Smart app developers are looking beyond the iTunes App Store and Google Play, mapping out a multiple app store strategy to reach a larger market with their app. Our host Peggy Anne Salz catches up with Simon Gannon, Director Marketing at appScatter, an app distribution and management platform that integrates with 50 of the world’s top app stores to help app developers and marketers take advantage of the massive market opportunities. Simon discusses the alternative app store landscape and what app developers and companies need to know—and do—to prepare their app and assets in order to boost brand profile, reach new audiences and expand to new geographies. They also review top tips from appScatter’s latest must-read resource: Going Global With Your App - The App Publishing Playbook.