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Today on SEO 101 we celebrate, this show marks the 300th episode in SEO 101's History. The guys are joined by Jennifer Cario former SEO 101 co-host . Jennifer Evans Cario is an industry vet with more than a decade of experience in social media and online marketing. Cario served six years as editor in chief of Search Engine Guide before joining up as Social Media Faculty Chair for MarketMotive.com and launching SugarSpun Marketing, a social media strategy and analytics firm. They talk about her traqnsition out of SEO into social media, and how social media is useing algorithms  to advance their platforms.

Google Launches Free Google Attribution at Google Marketing Next as David Szetela welcomes Ginny Marvin from Search Engine Land. Multichannel attribution data feeds back into Google AdWords and DoubleClick Search to inform bidding optimizations. Google Attribution is a simplified reformatting of Adometry, the multi-channel attribution service that Google acquired in 2014 and has woven into its enterprise offerings.

How to Build a Lucrative Affiliate Sales Channel to Increase Sales and Revenues as James Martell speaks with Dush Ramachandran, President and CEO of The Net Momentum. Dush (alongside his wife and business partner Terra) have launched a great new training product on affiliate marketing offering beginner/intermediate training on building up an affiliate sales channel for their business.

Affiliate Buzz listeners can get Dush's secret playbook on how you can use affiliate marketing to explode your sales, build your list and reach more customers by going to Affiliatemarketingmasterclass.net/ for $150 off by using the promo code AFFBUZZ.

Artificial Intelligence and The Truth About Mobile-First Indexing as Jim Hedger and Dave Davies welcome back Cindy Krum and Emily Grossman from MobileMoxie. Cindy calls back her MozCon 2017 presentation on The Truth About Mobile-First Indexing. 

She explains how Mobile-first indexing is REALLY about cloud-first indexing (URL’s are not required). With all the new devices, many without browsers or with tiny screens URLs are irrelevant.

In this episode, we interview form optimization expert and popular WordPress community fixture Josh Pollock of Caldera Forms. Josh will be sharing his tips for maximizing form engagement by using visitor-delighting usability techniques, lead-boosting CRO, best practices for data management, and critical email deliverability tips. If you're a developer building sites for others, or if you're trying to optimize lead forms for your business, don't miss this chance to make sure you build forms that also help build your bottom line!

Today on Purse Strings Maria's Guest is an award-winning writer, speaker, and strategist to Fortune 500 executives, entrepreneurial leaders, and think tanks around the world Cortney McDermott. Before turning entrepreneur, Cortney served as executive at Vanity Fair Corporation, vice president at Sustainability Partners, professor of graduate studies for several Big Ten universities, and global associate for the renowned beCause Consortium. (She also moonlighted as a deli waitress, secretary, and everything in-between, as a way to put herself through school and life.) A graduate of the London School of Economics and a certified cultural mediator in multiple languages, Cortney also writes for a number of international publications, including She Owns It and HuffPost.  Together they talk about things like what tools are helpful to get focused on what we want and then get confident about pursuing your dreams, and what’s the first step people should make in this process.

Back-to-school tips for Bing Shopping CampaignsGoogle confirms testing auto-play videos in the search resultsGoogle adds vacation rentals filter to hotel search resultsGoogle adds new SOS Alerts to search and Maps as part of its crisis response featuresGoogle officially changes Sitelinks design to carousel formatGoogle has dropped Google Instant SearchGoogle intros new call bid adjustments in AdWordsFacebook is going to let publishers start charging readers to view storiesNPR survey: Americans love their smart speakers, 42% call them ‘essential’

How to Fire Your Boss In 30 To 90 Days as James welcomes Darren Little, a millionaire mentor and online business success coach. Darren Little is a Millionaire Mentor who teaches The Science of Getting Rich. He helps people to recruit more reps, make more sales and rise to the top of the leaderboards in their respective companies.

Our host Peggy Anne Salz walks through what you need to know to produce amazing content - just using an iPhone - with Julie Ryan, Managing director and producer of MK1 Productions. Julie has a long and impressive track record in film and TV, best known for producing the box office smash hit The Young Offenders, the fastest Irish film to reach the one million mark last year and now available in over 180 countries on Netflix. She discusses how she created the new TV Drama Are You Free, a pilot she and her team shot using an iPhone 7. Julie also muses about the role of mobile in film and TV today, and shares innovative ways she used mobile to help build a successful film marketing campaign and her learnings on the importance of behind the scenes content from some of her earlier projects - working with studios including Walt Disney Animation, 20th Century Fox, Warner Bros, HBO, Showtime, Lionsgate, Sony and Paramount. 

Vimeo Link: https://vimeo.com/216553598

Todays show Bennet is joined by Mick Minas. He has over two decades experience as a basketball coach and his writing has been published by New Matilda and Prime Number. He graduated from the University of Melbourne in 1998 and currently lives with his wife and two children in Melbourne, Australia.  The Curse is his first book.  Jim Lynam was the first head coach hired by Donald Sterling, coaching the Clippers from 1983 to 1985.  He also coached the Philadelphia 76ers and Washington Bullets as part of a decorated career that spanned five decades. He currently lives in Philadelphia, where he provides pre and postgame analysis for the 76ers on Comcast SportsNet. Mick and Bennet speak heavily about Mick's recent Book The Curse: The Colorful & Chaotic History of the LA Clippers. From Bill Walton’s feet to DeAndre Jordan’s free throws, something always seems to go wrong for the LA Clippers. Beginning with the highly unusual birth of the franchise, the Clippers’ legacy has always carried with it the haunting suspicion that the team is cursed. Author Mick Minas goes behind the scenes— interviewing players, coaches, and front office personnel—to create the first in-depth look at the history of the Clippers. The Curse is filled with drama: the unauthorized relocation of the franchise that led to the NBA filing a multi-million dollar lawsuit against the Clippers, the disruption of the team’s first playoff appearance by the Los Angeles riots, the bold but unsuccessful attempt to sign Kobe Bryant at the peak of his career, and the scandal that ultimately resulted in owner Donald Sterling being banned from the NBA for life.