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Following his Conversion Conference 2017 presentation (CRO tactics for making money with YouTube videos & ads) Dave Davies catches up with Greg Jarboe from SEO-PR. . They discuss conversion rate optimization tactics you should test on your YouTube videos and ads. Plus, Over-optimization is a thing. So are link-schemes.

LTV  - or Lifetime Value - is the “king” of app metrics and what companies must  calculate if they are want to achieve success for their app and fund growth for their business. Our host Peggy Anne Salz catches up with Martin Macmillan, founder of Pollen VC, a FinTech with offices in London and San Francisco, who discusses the company’s new LTV Calculator. Just 60 seconds - the time it takes to use the tool - can give app companies insights into the revenue they can earn and a window into app cash flow across 365 days. Martin walks through the mechanics of the LTV Calculator and why knowing your LTV is a must, particularly if you are serious about acquiring users cost-effectively through paid user acquisition.

Today on the show we Tim is talking with Cyril Lemaire about his full service marketing agency, Traktek Partners. Since starting Traktek Partners 9 years ago, they have been helping companies in the travel & hospitality, medical, technology, and higher education sectors with mobile and SEO friendly website design, digital, search engine marketing and lead generation campaigns with tangible ROI. Tim and Cyril speak about how he got into the marketing field and what sets TrakTrek apart from its competition.

Today on Dush Ramachandran is joined by Lin Eleoff. She is a coach, entrepreneur, and Internet business lawyer whose mission is to help coaches cover their "assets" online, without having to spend a lot of money on legal fees. She is the founder of CoverYourAssetsOnline.com, a site that was created to help other self-starters protect themselves from fraudulent activity and to prevent them from making common mistakes that could lead to lawsuits, such as copyright infringement. Lin created a Do It Yourself Legal Toolkit so that others can protect, not only their assets, but also their homes, cars, and investments. They speak about how to create client contracts and terms and conditions, and the 3 docs you must have on your website.

Talking about Virtual Assistants and Artificial Intelligence as David Szetela welcomes Microsoft Search Evangelist Christi Olson. Olson has recently published a four-part SMB PPC series to educate small businesses about paid search and what they need to know to successfully start a paid search campaign.

Dave Davies speaks with Marty Greif , EVP of SiteTuners on location at Conversion Conference who spoke on a session called Ouch! – Avoiding Common CRO Mistakes for Marketing Executives. The show mourns the sudden death of 90's grunge rocker and lead singer of Sound Garden, Chris Cornell. Today the FCC Votes To Begin Rollback Of Net Neutrality Regulations, Jim talks about the pros and cons of the net neutrality rollback and what it will do to our internet.

James Martell discusses The Potential for Strategic Positioning of Performance Marketing, with David Dalka, Founder of Fearless Revival.  Fearless Revival reshapes priorities and activities which will lead you to making more effective decisions.

With the growing influence of social media, many companies are encouraging their employees to maximize their use of social media to connect with potential clients and diversify their marketing efforts. However, the employees’ frequent use of these social media platforms can compromise intellectual property assets, especially trade secrets. Thus, it is essential for companies to establish robust policies and procedures to protect proprietary information and avoid possible legal risks.

Dating apps represent some of the highest grossing non-gaming apps in the App Store, proof that they understand performance marketing better than most. Our host Peggy Anne Salz catches up with Thomas Hadjadj, a recognized Mobile Hero and Head of Display Europe at Meetic -Europe's largest dating service and one of 45 dating brands within the Match Group. Why do dating apps excel in using paid campaigns to acquire users who keep coming back to the app? How do they engage and re-engage users on challenging channels such as Snapchat -- and what can ALL marketers learn from their approach? These are just a few of the questions covered in this informative and informal episode in our ongoing look at the performance marketing Mobile Heroes as chosen by Liftoff.

Tim Barsness discusses Brand Love and Creating Holistic Customer Experiences with Kirk Drummond, Co-Founder and CEO at Drumroll. Kirk defines what is the meaning behind Brand Love and how he defines it as another way of explaining extreme brand affinity and how it serves as a high brand watermark.