WebmasterRadio.fm

WebmasterRadio.fm

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WebmasterRadio.fm episodes

  • TrollBuster Founder Michelle Ferrier
    Today on Cyberlaw Radio Bennet is joined by the founder of TrollBusters Michelle Ferrier. TrollBusters was born at the International Women’s Media Foundation hackathon for women news entrepreneurs in New York City on January 30, 2015. The problem — Find a way to address trolls and cyberharassment that predominantly affects strong women voices online. Our solution — Counter hate with love by sending positive, affirming messaging for the target to the point of attack. We provide a hedge of protection around the individual, helping to provide emotional support and reputation management during cyber crises. TrollBusters won a top prize from Google at the International Women’s Media Foundation hackathon in New York in January 2015. The team won $3,000 for development. The Knight Prototype Fund awarded $35,000 in development funds in April 2015 to TrollBusters to develop a prototype for the positive messaging service.
    51 min
  • How Food Delivery Apps Influence Consumers And Drive Conversions
    Host Peggy Anne Salz continues her tour of Mobile Heroes and UA experts with Marco Esposito and Faisal Hammad, International Mobile Marketing Managers at Delivery Hero, who take her on a candid and constructive deep-dive into into the creatives and conversations they use to target and retarget people who may only be intending to order meals. They also discuss their relationship with each other and how they recommend app marketers and UA managers build strong ties with ad partners based on trust.
    34 min
  • Innovative Techniques That Focus on One Goal
    Tim is joined by Matt Stormoen from  Pure Focus. Matt's company creates and executes digital strategies that engage customers with a consistent brand message across multiple devices and platforms through innovative techniques that focus on one goal; maximizing digital ROI. They speak about Matt's first job at a startup in California called people search. They also talk about pointers to execute his job properly, and common misconceptions about work in his field.
    31 min
  • Branding For the People
    Re Perez Joins Dush on todays episode of Entrepreneur Effect. Re Perez is a seasoned Brand Consultant, with a Fortune 500 background at top global brand consultancies including Interbrand and Siegel+Gale. Since 2011, his agency BRANDING FOR THE PEOPLE, has delivered Fortune 500-level branding to thousands of entrepreneurs across 45+ different industries around the world — from start-ups, Inc. 5000 fastest growing companies, and established multi million-dollar businesses. He has a proven track record for helping his clients double, triple and quadruple their business.
    33 min
  • Best Blog Resources
    How important is it to raise your head up from your startup and read blogs regularly? Very important. A breadth of sources gives you a better perspective on what is going on inside -- and outside -- your industry. Your company does not sit in a vacuum. It thrives or dies on stage with many characters, actions, and plot lines. You are NOT the author; you are only the player for your small part -- and only for a short time. If you want to be a leader, you have a much better shot at success if you know what’s going on.  Hear how to manage the ‘daily deluge of opportunity’ that arrives in your inbox.
    35 min
  • Tynan and Christensen on Uber in Crisis
    Tynan and Christensen on Uber in Crisis Our frequent guests Dan Tynan and Brenda Christensen are back to talk about Uber in Crisis. Dan (@tynanwrites) is an award-winning tech journalist and former Editor-in-Chief o Yahoo Tech. Brenda  (@brendachrist) is a tech veteran and President of Stellar Public Relations, a world leader in public
    53 min
  • Creatives, Campaigns And Connecting With Millennials
    Host Peggy Anne Salz catches up with Sami Khan, Senior Director of Marketing at Acorns - a micro-investing company changing customer behavior around financial planning and savings - to discuss creatives, campaigns and calls-to-action that get the attention - and the respect - of Millennials. Sami lifts the lid on the approaches that allowed him to scale using Facebook app install ads and reviews what marketers need to know about platforms, including Snapchat and Pinterest, to leave a lasting impression that encourages lasting loyalty.
    32 min
  • Unlocking Possibilities for Ambitious Brands
    Today on Fjorgecast Tim is joined by Leigh Dow about her boutique marketing  agency, 48 West Agency. Everything they do is about unlocking possibilities for ambitious brands. The leaders of the new school trust 48 West to build their brand and create value. They enjoy a reputation for delivering creative PR and Communications campaigns for some of the world’s most ambitious and innovative companies. Leigh discusses how she started in politics and then transitioned her career into a PR and Marketing career. Tim also asks for pointers on how to do her type of work effectively and some common myths or misconceptions about work in that field.
    32 min

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