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Professor Maps joins us to discuss the ins-and-outs of the current local SEO landscape along with the importance of leveraging existing relationships after you obtain them through the Google or Facebook sales funnels.

Today on Webcology the guys are joined by the ‎VP of Industry Insights with Yext, Duane Forrester. They talk about how the Launch of Yext App Directory Makes it Even Easier for Brands to Structure Digital Knowledge for the Intelligent Era. Duane has 20 years of direct search and digital marketing experience, including content development, planning ad campaigns, managing ad buys, running e-mail and social media programs and more. Extensive content planning and creation experience. Author of two business books about digital marketing and conversion optimization, published by McGraw-Hill. During his  career, he gained experience in domain development, business development, audience development and public relations.

Secrets for Generating Online Sales with Social Media as James Martell welcomes Adam Riemer of Adam Riemer Marketing, LLC.. Adam was a winner of the 2016 Affiliate Summit Pinnacle Award for Affiliate Manager of the Year

Host Peggy Anne Salz from MobileGroove welcomes John Koetsier - journalist, analyst and futurist - to discuss his recent research into the relationship between mobile apps, which allow immediate connection between companies and customers, and the level of success Fortune 1000 companies have achieved on the financial markets. He reveals compelling reasons why “winning in mobile means winning” and explains why over half (65.4%) of companies that demonstrate financial success are also leading their business category in how they interact with their customers on mobile. The episode also looks at mobile fraud and John’s insights into the massive amount - and impact - of mobile fraud.

Supreme Court Strikes Blow Against Patent Trolls In 1990, only 1 patent lawsuit was filed in the Federal court for the Eastern District of Texas.  In the first quarter of 2017 it was 311 or 1/3rd of all patent infringement suits.Today on Cyberlaw Bennet is joined by Joel Voelkze. Joel is CLBR’s patent expert in residence and heads Voelkze IP Law in Malibu, California. Prior to establishing his own office, Mr. Voelzke was a partner at Oppenheimer Wolff & Donnelly which was an international law firm at the time. Mr. Voelzke represents clients ranging in size from startup technology companies to Fortune 500 companies. Mr. Voelzke’s representative clients include: Hewlett-Packard Company; Avery Dennison Corporation; MGA Entertainment, Inc.; Magnecomp Corporation; VIS Racing Sports, Inc.; Pricegrabber.com, Inc.; Menache LLC; Quiklite, Inc.; Electronics for Imaging, Inc.; New Dream Network, LLC; National R.V. Inc.; Country Coach LLC; and TechnoConcepts, Inc.

Crafting Sustainable Womens Careers as Maria Reitan welcomes back nationally recognized speaker, writer, and podcaster, and the Founder and CEO of Bossed Up, Emilie Aries. 

We learn about her new fiercely feminist podcast, Stuff Mom Never Told You. Plus, her ongoing work at BossedUp where she helps career women navigate career transition and prevent burnout and her new initiative with the United States of Women and the new Galvanize program to prepare women for leadership at work and in public service.

Today Dush is joined by Roberta Matuson, president of Matuson Consulting. Roberta Matuson, in her upcoming book THE MAGNETIC LEADER: How Irresistible Leaders Attract Employees, Customers, and Profits (Routledge; March 2017), asks us to consider that the quality of a company’s leadership is the most important factor in attracting and retaining high-quality employees. Instead of offering crazy perks, companies need to focus on the one perk they can’t get anywhere else, which is the opportunity to work with a truly magnetic leader. The president of Matuson Consulting, She has helped leaders in Fortune 500 companies, including General Motors, New Balance, The Boston Beer Company, and small to medium-sized businesses achieve dramatic growth and market leadership through the maximization of talent. She is known globally as “The Talent Maximizer.” She is the author of Suddenly In Charge, which was a Washington Post Top 5 Business Book For Leaders, and Talent Magnetism. She is also an expert blogger for Forbes and Glass Door, and is a former monthly columnist for The Boston Business Journal.

“Silicon Valley is the only place in the US where rich people want to meet with poor people” -- that is, if they have compelling startups. Anne & Gillian heard that and many other tidbits and outright declarations at May’s TiECon Silicon Valley, the largest gathering of TiE Global members and entrepreneurs eager to hear wisdom from those who have started successful companies. As reported before  in this space, TiE.org is an organization started in 1992 by entrepreneurs who came from India to and founded successful companies. Their purpose now is to mentor up-and-coming entrepreneurs. TiE now has expanded to 13000 members in chapters in 61 cities across 18 countries. Listen to some of the many comments, reflections and useful advice heard over the two-day event.

Today on PPC Rockstars David is joined by Lisa Raehsler the founder and principal strategist at Big Click Co.Big Click Co is an online advertising company and Google Ad words Certified Partner specializing in strategy and management of SEM and PPC for search engines, display, re targeting, and social media ad campaigns.Lisa puts her experience into practice every day as a thought leader in integrating clients’ search campaigns with E-commerce websites, behavioral targeting strategies, and other online marketing efforts like email and social media. They touch on many strategy and management topics such as Ad Extensions and Structured Snippets.

Today on Webcology the Guys are joined by Mike Dover, a very special guest to the show. Mike Dover is a writer, educator, technologist, and sometimes humourist. Most importantly, Mike is a modern thinker’s thinker. Many of you might be familiar with Mike’s first book, Wikibrands, Reinventing your Company in a Customer-Driven Marketplace coauthored with Sean Moffitt and forwarded by his long-term mentor Don Tapscott.  (yeah, Mike is a protégée of Don Tapscott. For technologists, that’s something serious, somewhat a kin to being Mcluhan’s TA. Wikibrands challenged its readers to make their businesses and brands more empathetic and engaging, to be driven by a process designed to constantly deliver a better customer (or user) experience while sustaining the attention of the market and keeping it fun for the owners. After a truly bizarre week of truly spectacular PR disasters and the ham fisted or tone deaf responses from Bombardier to Pepsi, the White House and United Airways the value of Mike and Sean’s work couldn’t be clearer. Does anyone here remember the early days of the commercial Internet? You know, the web from 1993 and ’94? Do you remember the instant power, the idealism, the sense that we could suddenly access everything at once and the wicked wild knowledge that everything henceforth would be very very different? It was literally awesome. As we jammed on the Information Super Highway and suddenly moved super-fast, we failed to notice the digital signboard above the overpass which quite clearly read, “All hope abandon ye who enter here”. And now look what has happened. That’s uhhh, that’s where Mike wants to take us tonight.