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Byron White talks to In the author of Food and the City, Ina Yalof. Food and the City: New York's Professional Chefs, Restaurateurs, Line Cooks, Street Vendors, and Purveyors Talk About What They Do and Why They Do It takes us on an insider's journey into New York's pulsating food scene alongside the men and women who call it home.

Startup Weatlh and Leadership In a Fast Growing Organization as we look back at two favorite interviews: 'StartUp wealth" author Josh Mayer, and Moz CEO Sarah Bird.

Josh Maher is the president of Seattle Angel, a not-for-profit organization focused on strengthening the startup capital market in the Pacific Northwest. 

Sarah Bird serves as the CEO of Moz, a software company helping online marketers measure and improve search, social, and content marketing.

SEO AS Dirty As Ever. As much as the SEO industry wants to grow up and shed the shady reputation it had in the past, it seems many don’t want to change and still cast a shadow over the industry." Plus, and On-Page SEO Tips and Tricks with Jon Henshaw from Raven Tools.

Bennet Kelley interviews Dan Lyons, author of Disrupted: My Misadventure in the Start-Up Bubble,  and Human Rights Watch’s Kristine Beckerle comes on to talk about Social Media and Women’s Rights in Saudi Arabia.

How We Shop with Rodney Mason GVP, Strategy & Marketing, Blackhawk Engagement Solutions. Creating Confident Woman Leaders as Maria Reitan speaks with Eleanor Beaton.

Chris and  Frank discuss Locating PPC Ads in SERPs; Defining Google Search Analytics and from Moz Doubling Down on Search; A NEW New Google.

Best of CEO Coach: Looking back to best of CEO Coach for 2016: How to build a better founder, why your founder should give away the Legos, and bonus -- Take a vacation! Happy Holidays!

David Hoffeld is the author of The Science of Selling: Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal and the CEO and chief sales trainer at Hoffeld Group, a research-based sales training, coaching, and consulting firm. He is a respected authority on sales strategy backed by behavioral science.

BuzzSumo study on content and SEO reveals that 50% of content gets less than 8 shares (across all social),75% of content generates ZERO links. John and Ross discuss how few links make a large difference in some very high volume terms. Quality links are still the key, widespread link building techniques can rarely create the quality links needed to see these types of results. Listen as they break down the Stone Temple Study and the Google AMP Case Study.

As we do every year, we end the year with a light-hearted review of the cyber heroes and zeros of the year. Our frequent guests Dan Tynan and Brenda Christensen will be the judges alongside host Bennet Kelley.