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Many changes and new features have rolled out recently in Google AdWords, and Frederick Vallaeys talks to David Szetela about why he believes this is the perfect opportunity to review your account structure.

He writes in Search Engine Land, "While each new feature will work just fine with your current account structure, your setup may no longer be the most efficient — so now may be a great time to revisit the AdWords account structure debate."

Users and their impact on search, the new SERP features and voice search discusses as Jim Hedger and Davies welcome ‎SEO & Content Architect at Moz Britney Muller and  Freelance Journalist, Content Marketer, and Storyteller Cara Harshman.

This week we feature one of the authors from the Miami Book Fair as Bennet Kelley speaks with  Boston Globe columnist Michael A. Cohen author of American Maelstrom: The 1968 Election and the Politics of Division. In American Maelstrom, Michael A. Cohen captures the full drama of this watershed election, establishing 1968 as the hinge between the decline of political liberalism, the ascendancy of conservative populism, and the rise of anti-government attitudes that continue to dominate the nation’s political discourse. In this sweeping and immersive book, equal parts compelling analysis and thrilling narrative, Cohen takes us to the very source of our modern politics of division.

Michael A. Cohen is an author, columnist and regular commentator on both national politics and American foreign policy. He is a regular columnist for the Boston Globe and World Politics Review and the U.S Political Correspondent for the London Observer.

Byron speaks with the owner and executive chef of The Raging Skillet, Chef Rossi who has just written his memoir entitled The Raging Skillet.  In her LinkedIn page, she describes herself as "one part writer, one part painter, one part chef, one part caterer, one part wedding expert and guru, one part blogger, one part radio host (go to WOMR and WFMR), one part wedding therapist, one part gallery owner, one part book of edible memoirs (coming out soon!) writer and one part Jewisha mama, makes a fantastic sauce!!!!

Challenges of Advertising in an Ever Changing Environment as Tim Barsness speaks with Angel Lorente-Paramo - Founder at EasyDigitas. They discuss the challenges such as rising costs of advertising due to requirements of more expensive platforms (DMPs, DSPs…), the great effort in terms of manpower required need for personalized advertising and the complexity of having to navigate an ever changing advertising environment.

Talking Corporate Social Strategies as Maria Reitan welcomes Gary Allen, the founder and change maker at Modern Minds. ModernMinds was formed by Gary to put that background of excellence to work in helping other companies, leaders and teams achieve their next big, bold goal.

Talking Content, Links, Tech and Analytics as Chris and Frank discuss: Google’s machine learning now writes featured snippets descriptions. Google Returns Porn For Sexy Black Mom But Not For Sexy White Mom. 10 Ways Content Marketing and Sales Teams Can Work Together. Google: Giving Charity & Donations In Exchange For A Link, Is A Paid Link.

Your business plan is your roadmap for your company’s growth and success, and is your internal key to organizing your own thoughts at a deeper and more detailed level. furthermore informs you pitch and Executive Summary for investors. Anne and Gillian discuss six ways to how to improve yours. Doing so will produce long-and short term benefits and  - not least- inspire confidence in your business.

Mobile App Building and Development as Dush Ramachandran speaks with Eden Chen, the cofounder of Fishermen Labs. Fishermen Labs is a Los Angeles based mobile app development studio specializing in web, virtual reality, augmented reality, and mobile app development.

Link Acquisition and Link Building : What Has Changed? Jim Boykin and Ann Smarty with Internet Marketing Ninjas explains how changes to Google like the numerous and continuous releases of their Penguin Update have made a significant impact. We learn about the positive changes Google has made to help Identify link networks and private networks.