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How do you really qualify potential investors, so you don’t waste time one the ones who are not going to fund your startup? Start with you asking them questions, according to NYC Techstars Director Alex Iskold. Gillian & Anne dive into more of the critical, often uncomfortable questions he urges founders to ask. They they discuss Elizabeth’s Yin’s insights on how investors categorize startups, information to help you better target investors to ask, and better tune your pitch.

Winning Etiquette for Business as Maria Reitan speaks with KTMY-FM St. Paul, Minnesota-based radio show of the Daily Dish host Stephanie Hansen. She also host the @MakersofMN podcast, which focuses on entrepreneurs, creators and innovators who make products and services in Minnesota.

Unannounced Google Search Update; Everything We Know About the Google Mobile-first Index. No Changes to Mobile Friendly Criteria or Ranking Boost With Mobile First Indexing. Bing Search Will Not Do Mobile First Search Index.  How to prepare your business for Google’s mobile-first index.

Conversion Optimization with a focus on things you can do on the fly as Jim Hedger and Dave Davies speak with performance marketer at Unbounce, Duane Brown. Duane works in performance marketing at Unbounce. Past work includes Jack Wills, ASOS, TELUS and KPMG. He's also a wanderluster having traveled & eaten his way through 34 countries.

Byron chats with Marie Chicuen, author of Achieve the College Dream: You Don’t Need to be Rich to Attend a Top School. Maria is an advocate for access, equality, and excellence in education.  She has an immense passion to inspire youth to achieve their potential--particularly low-income students and minority students--as she experienced her own journey growing up as a Hispanic immigrant. A graduate of Harvard University, Maria works to help organizations and individuals understand and pave a path to the American Dream. Maria is achieving success through her articles, keynote speeches and leadership in institutions.

On Nov. 4, Google announced that it is moving toward a mobile-first index. Currently, the index is based on desktop versions of websites. In the future, the index will look to mobile versions of sites primarily instead. Bruce Clay, Virginia Nussey, Kristi Kellogg and John Alexander talk about what that means for digital marketers. This major change is something that digital marketers need to prepare for now. Listen in to learn more about the change and how to best prepare. And later in the show, you’ll hear the latest news when it comes to Snapchat ads, haptic ads and ads in Facebook Messenger.

Bennet takes a clean break from election coverage thanks to our friends at the Miami Book Fair (MBFI).  We broadcast our interview with Amy Haimerl, author of “The Detroit Hutstle: A Memoir of Love, Life & Home”. Amy is a professor of journalism at Michigan State University and covers small business and urban policy for Fortune, Reuters and the New York Times. She was the entrepreneurship editor at Crain’s Detroit Business, where she covered the city’s historic bankruptcy trial. She is an alum of Fortune Small Business, CNNMoney and USAA Magazine, as well as a former Knight-Wallace Fellow at the University of Michigan.

Bringing Together Brand, Story, and Experience as Tim Barsness speaks with Jon Thompson, the Experience Director at Bolster. Bolster is an Illustration and design firm based out of St. Paul Minnesota. Specializing in web design, illustration, user interface, motion graphics, and corporate branding.

This month it is critical to review your employees’ performances, especially if you are a lean early stage startup. You have no room for any margin of error in terms of employee performance. Gillian and Anne talk about a better way than the tiresome, time consuming annual reviews, which tend to reward - or punish - past behaviors at the expense of improving current performance, according the Harvard Business Review. This certainly doesn’t provide the agility startups need to move people around as business needs develop - precisely why you need to develop a real-time feedback method. Hear just how to do that in this episode.

2016 Post Presidential Election Analysis with Bennet Kelley welcoming back Mike O' Neil from national public opinion research firm O'Neil Associates. Michael J. O’Neil is President of O’Neil Associates, a national public opinion research firm based in Tempe, Arizona. O’Neil Associates has conducted more than 1,700 opinion research surveys in the last 35 years for entities including Fortune 100 companies, law firms, labor unions, hospitals, utilities, nonprofits, and government agencies. Dr. O’Neil has also been a television and radio commentator in every election since 1980. A sociologist by training, he has taught at several universities including the University of Michigan, the University of Illinois, and Northwestern.