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Understanding the Google Mobile First Index Rollout from Building Indexable Progressive Web Apps, lots of updates to Android phones and aggregated webmaster tools to better leverage search data. Jim and Dave welcome Cindy Krum, Emily Grossman and Ashley Berman Hale from MobileMoxie to discuss all of the changes.

Common Mistakes Made in Ecommerce and PPC as David Szetela welcomes ‎Best-Selling Author, Successful Entrepreneur, Authority on Marketing Optimization with ‎Invesp Khalid Saleh. Khalid Saleh is the CEO and co-founder of Invesp, a leading provider of conversion optimization software and services. He’s the co-author of O’Reilly’s Conversion Optimization: The Art and Science of Converting Prospects to Customers. He is launching his technology startup, FigPii, the one-stop platform for everything related to conversion rate optimization.

Google’s mobile-first focus and announcements to that effect led many to believe the indexes would be split but, the latest news seems to discount that. John and Ross discuss the potential accuracy of the news, along with similar discussions around hidden content. They also discuss the latest on Google’s Possum Update, the “200” ranking factors, and an SEO Firm that was slapped hard by Google.

Featured Snippets are a great way to stand out on a search engine results page. Bruce Clay, Duane Forrester, Kristi Kellogg and Virginia Nussey share their top tips on how to earn a coveted Featured Snippet at the top of the SERP. From including long tail queries in headers to using bulleted lists, you’ll find out what kind of tactics can land you a Featured Snippet. Later in the show, find out how the real-time Penguin will affect SEO moving forward. It rolled out on Sept. 23 and SEOs are wondering if this bird stands to kill off spam for good. Listen in to find out what BCI thinks!

Maria Reitan speaks with former Undersecretary of Homeland Security Juliette Kayyem, the Author, Security Mom: An Unclassified Guide to Protecting Our Homeland and Your Home. Kayyem is also a national security, intelligence and terrorism analyst for CNN. Here book offers readers  years of professional experience into smart, manageable guidelines for keeping your family safe in an unpredictable world.

Chris and Fank welcome Moss Pauly who runs the Warrior Forum, which is the world's largest Internet marketing community with over 1 million of the world's top internet marketers. Moss offers insight on  SEO, SEM, conversion optimisation, AB testing, EDM marketing and more.

Olive and Company and Their Modern Marketing Approach showcased as Tim Barsness speaks with company Co-Founder and Partner Tom Keekley. Olive and Company combines exceptional design and content with robust strategies to deliver creative that engages and influences customers.

Brooke Hauser is interviewed by Maria Reitan on her book Enter Helen. Her book is about people she admires and the theme of the American Dream.

Juliette Kayyem is interviewed by Maria Reitan on Security Mom: An Unclassified Guide to Protecting Our Homeland and Your Home. Her book is about putting home back into our homeland, while also stating America's security concerns.

Bryron White talks to  María Carla Chicuén about her book Achieve the College Dream: You Don't Need to Be Rich to Attend a Top School. Her book is inspired by her own personal experience as a high school student in the United States. Chicuen talks about being an immigrant and finding the path that led her to college.