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On this week's episode of LifeTips, Byron chats with Eileen Pollack, author of A Perfect Life. A graduate of Yale University, Eileen Pollack is an award winning novelist. Pollack was granted the Grub Street National Book Prize and named a New York Times Editor’s Choice selection for her novel, Breaking and Entering. Pollack currently teaches on the faculty of the Helen Zell MFA Program in Creative Writing at the University of Michigan.

Reincarnating the Advertising Agency Model including the name change of an established name after 66 years of existence is explained by Chuck Kelly - President/CEO at Preston Kelly . PrestonKelly  was a largely business-to-business agency named Kerker that worked almost exclusively in traditional media. Today, Preston Kelly is a consumer-focused shop in northeast Minneapolis that's winning assignments from national clients.

Maria Reitan speaks with Lisa Napoli, the Author, Ray and Joan: The Man Who Made the MacDonald’s Fortune and the Woman Who Gave it All Away.  In her three decades as a journalist, Lisa has worked for The New York Times, MSNBC, the public radio show Marketplace, and a variety of other outlets.  She’s covered everything from presidential campaigns, to hacker conventions and a hostage standoff, to the dawn of the World Wide Web.

Chris and Frank share what they call a good direct article that offers some essential help for ecommerce seo newbies. Plus how page quality and engagement is important to good SEO . Plus, Google: We Have A Bunch Of Original Source Detection Algorithms and No Need To Disavow Blogroll Or Sitewide Links and There Is No Penguin Boost

Talking Augmented and Virtual Reality as Jim Hedger and Dave Davies speak with Tracy Ingram, the Founder / CEO of BioscanR

Tracy Ingram has over 10 years experience in Bioinformatics and has imported technology from all over the world, specializing in data acquisition and pattern recognition from microdata. As former Director of Research for a military contractor he worked on developing adaptive technologies. He is also cofounder of Healthcamp Florida, a nonprofit organization focused on identifying innovative medical technologies.

Hacking and phishing took an abnormally significant portion of this show. In addition, John & Ross discussed SEO budgets, determining SEO value, and a couple of great questions from the SEO 101 community.

Bennet Kelley reports on location from the Information Systems Security Association Los Angeles Summit 2016,. He speaks with ‎Chief Information Security Officer at Scripps Health Powell Hamilton and Andrea Hoy, the CEO of A. Hoy & Associates, and the International President of Information Systems Security Association (ISSA).

Digital marketers are technophiles who love a good tool to save time, get results, prove value and save money. The SEOToolSet suite that Bruce Clay, Inc. developed and uses for clients every day is now more affordable than ever. SEOToolSet 6.1 launched this month and with it, a sleek new price tag: $25 a month per project.SEOToolSet 6.1 also boasts new tools for analyzing mobile friendliness and SSL security, and improved rank tracking, just to name a few. If you’ve ever wondered what SEO tools to use, what makes SEOToolSet different, or what tools we use to analyze web pages and websites daily, this episode with Bruce Clay, Duane Forrester, Aaron Landerkin, Paula Allen and Virginia Nussey has the answers.

Managing Your Online Reputation a Maria Reitan welcomes Strategic Communications Consultant, Author and Speaker John David. John recently wrote the book, How to Protect (Or Destroy) Your Reputation Online: The Essential Guide to Avoid Digital Damage, Lock Down Your Brand, and Defend Your Business

David has more than 25 years of experience in public relations, and his articles on online reputation management appear in the Huffington Post, PR Daily and other trade outlets

Industrial Graphic Design and Interactivity as Tim Barsness speaks with Jason Schwartz. Jason is the Creative Director at Chicago Web Design, Development, Brand Strategy, Digital Marketing & Social Media firm Bright Bright Great.