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Jim and Dave celebrate 10 years of Podcasts, going back to their first broadcast of the Alternative on October 12th 2006. Plus, they speak with Dr. Peter J. Meyers (AKA "Dr. Pete") , a Marketing Scientist for Seattle-based Moz, where he works with the marketing and data science teams on product research and data-driven content.

Setting Up and Using Google Shopping Campaigns as David Szetela speask with Kirk Williams, the owner and minion of  ZATO, a PPC Search Engine Marketing Agency for Google Adwords & Bing Ads.

Social Media and Women’s Rights in Saudi Arabia as 14,000 Saudi Women Sign Petition to End Male Guardianship Laws In Response to Twitter Campaign. Bennet Kelley speaks with Human Rights Watch’s Kristine Beckerle (@K_Beckerle). Kristin is the Yemen and Kuwait researcher in the Middle East and North Africa Division, investigating international human rights and humanitarian law violations in Yemen and human rights abuses in Kuwait.

Each fall, social media leaders Lisa Buyer, Jabez Lebret, and Melissa Fach teach an all-day social media masterclass at the search, social media and affiliate marketing conference Pubcon in Las Vegas. These three social savants sat down with SEM Synergy hosts Virginia Nussey and Kristi Kellogg to talk all things social media marketing. Listen in for their thoughts on how brands can succeed with Twitter, livestreaming video, Facebook and Snapchat.

Anne and Gillian discuss Leadership Speaking Style and Communication Killers as they reference a blog post from Ian Lurie entitled These 10 Phrases Are Killing Your Team.  

Ian explains, " We rarely use these phrases out of disrespect. Usually, we use them to try to spare coworkers' and employees' feelings. In the long run, though, we're dodging issues and hiding destructive behaviors.

It's a lesson I've learned, slowly, over 20+ years as a CEO: Be direct and clear. Don't confuse respect with indecision. Trust everyone in the room to be grownups. Your team will flourish."

Dush speaks with Business owner and organization consultant Doug Kisgen , the author of RETHINK HAPPY: An Entrepreneur’s Journey Toward Authentic Joy. Doug explains to listeners how to incorporate a few principles to turn around a struggling business and create a more fulfilling personal life as well.

Creating Confident Woman Leaders as Maria Reitan speaks with Eleanor Beaton, the President and CEO of the Impact and Influence Leadership Lab for Women.

Eleanor is an advisor on women’s leadership development to the Yale School of Management, an award-winning entrepreneur, international speaker and expert in women’s leadership. She has shared the stage with celebrated entrepreneurs including Lisa Sasevich, Loral Langemeier, Sharon Lechter and EBW2020 founder Ingrid Vanderveldt. She has been recognized by award-winning entrepreneur Ali Brown as one to watch in the women’s leadership space.

Dush speaks withwith former ski patroller turned entrepreneur Matt Given to discuss his secrets to success and understand why he's betting on video. From recent video consumption trends to video delivery best practices, this episode is a must listen for entrepreneurs interested in selling their video content. 

In this interview, you will learn about how zeroing in on a niche can mean the difference between having a struggling or sustainable business. Additionally, Given shares his experience on how the small choices he makes each day have lead him to success in business and in life including the one habit guaranteed to help you "win the first battle" of every day. 

For the video creators out there, Matt is offering Entrepreneur Effect listeners a risk-free opportunity to check out the Intelivideo platform and discover what a video on demand offering can do for your business. To get your 3 months free, visit intelivideo.com/entrepreneureffect.

Jeremy Knauff, CEO of Spartan Media, speaks with Jim and Dave about some of the mistakes smart web designers make that can kill SEO, and how to avoid or fix them. They also cover Google’s recent Penguin 4.0 update, the future of search, and a topic that Jim and Jeremy are passionate about, PTSD in the veteran and first-responder community.

No Changes Needed in Tactics Due to Google Penguin 4.0, plus Google’s Gary Illyes said on my public Facebook post that the new Penguin algorithm “managed to devalue spam instead of demoting.

Also, Ross and John discuss a Google AMP Bug, Google My Business API and answer listener questions.