WebmasterRadio.fm

Last year Fortune magazine reported on gender and racial diversity in nine leading US tech companies, with disappointing results. Anne & Gillian go back for another look to see what progress has occurred, with stats from more tech giants, and take a look at some new initiatives aiming to increase diversity in IT companies.

Dush welcomes Shelby Larson, the founder and co-owner of Content Divas, an SEO, content marketing, and outsourcing firm started in 2007 to provide work-from-home opportunities to stay-at-home moms. This venture has since blossomed into a full-service digital marketing agency, Ember Dragon, and Moonlighting on the Internet, both of which Shelby is the owner and founder. She is the author of Moonlighting on the Internet,

Larry Kim from WordStream shares what metric is the best way to approximate the future success of your conversion rate optimization (CRO) efforts. Larry recent penned a blog post entitled What’s the Most Important CRO Metric? (Hint: Not Conversion Rate)

Google launches affiliate location ad extensions Why crawl budget and URL scheduling might impact rankings in website migrations.? Plus, Jim and Dave chat Wordpress and SEO with David Vogelpohl, the Vice President of Web Strategy at WP Engine.

Byron speaks with comic book author Yumi Sakugawa on her new book, There is No Right Way to Meditate: And Other Lessons.Yumi is an Ignatz Awards nominated comic book artist. Her comics have appeared in The Believer, the Best American NonRequired Reading 2014, The Rumpus, Folio, Fjords Review, and other publications. This book aims to inspire you to become more aware of the present moment and find stillness no matter where you go

Google unveiled its voice-activated smart home system, Google Home, at a press conference this month. With Google Home, you can search, order dinner, book a car and so much more. But how is Google choosing what car service to off you when you make your request? These are the things that SEOs need to be thinking about now. Listen in as Bruce Clay, Kristi Kellogg, John Alexander and Paula discuss the future of digital marketing and how to optimize for Google Home. Later in the show, they’ll discuss the latest news making digital marketing headlines, including major announcements from Google and a look at Snapchat’s latest creation.

Fighting Cyber Exploitation and Fundamentalism as University of Miami Law Professor and Cyber Civil Rights Initiative Vice President Mary Anne Franks returns to CLBR provide an update on the battle over Cyber Exploitation (more commonly known as Revenge Porn).

Talking Data-driven Online Marketing Solutions as Tim Barsness welcomes Tyler Olson , the Chief Executive Officer of SMCpros and a nationally recognized speaker. Tyler is an accomplished entrepreneur and SMCpros is his seventh business venture. With over 100 social media speaking engagements in the last two years in front of over 10,000 people, Tyler is one of the most experienced social media presenters you will find. He is one of the most dynamic, data-driven, and experienced Gen Y speaker on social and digital media.

Sex and The Single Girl: The original modern woman discussed as Maria Reitan speaks with Brooke Hauser, the Author of Enter Helen: The Invention of Helen Gurley Brown and the Rise of the Modern Single Woman. 

A longtime journalist, she has written for Allure (where she was also a Contributing Editor), Glamour, Marie Claire, the New York Times, and the Los Angeles Times, among other publications.Her first book, The New Kids: Big Dreams and Brave Journeys at a High School for Immigrant Teens, won the American Library Association’s 2012 Alex Award. People selected The New Kids as one of its “Great Reads,” Parade chose it as a “Parade Pick,” and the New York Post called it “required reading.” Says The New York Times: “Ms. Hauser’s book is a refreshing reminder of the hurdles newcomers to this country still face and how many defy the odds to overcome them.”

Fourth Quarter expectations lead to questions about your revenue. Anne and Gillian discuss some great steps to Ring the Freaking Cash Register, as referenced by Mark Shuster of Upfront Ventures. He says to startups, "Monetize your product as a priority, not an afterthought."