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Expanding globally is one of the best strategies for increasing the value of your digital business, but only if you do it right! Localization is about providing the same level of experience (or close to that) to visitors, regardless of their languages, and country of residence. In this episode of PressThis, we'll be interviewing Augustin Prot of Weglot a localization solution for WordPress. Augustin will be sharing his favorite tips for localizing WordPress sites that may not be obvious to you. Listen to this episode now to learn how to get the most of your localization efforts with WordPress!

Rick Snyder has been coaching since 2004 and has started 3 different businesses. The first time he launched, he had no blueprint or real mentoring on what to do. Over time, he learned from his mistakes and challenges, and eventually patchworked mentorship and help from different areas to build a successful business, which to him meant that it was also fulfilling. It wasn’t until he joined forces with EMyth in 2011 that he realized it doesn’t have to be so hard, as they already templated how to lead and systemize a business that can reflect your values and scale beyond you in the same breath.

Since then, Rick is dedicated to helping business owners define what’s most important to them in their life, and how to create or reimagine a business that expresses these principles in a meaningful and profitable way. He also is a presenter, workshop leader, and mentors other business coaches. He loves spending time outdoors, traveling, and is writing his first book. He is currently based in Oregon.

PPC David Szetela welcomes Frances Donegan-Ryan, the Global Community Engagement Manager at Bing Ads. She tells us about Janes of Digital where women who work in the search and digital space get the stage. Where you can expect your voice to be heard, your effort to be recognized and your initiative to be credited to your innate awesomeness.

John Mueller from Google said on Twitter that if you are building a new site, then you should most likely go HTTPS from the start. I don't think anyone would argue with that. Switching from HTTP to HTTPS can have its challenges but starting your site off on HTTPS from the onset makes a lot of sense. The folks at RankRanger posted on Twitter that over 70% of the page one Google search results listings are HTTPS. Mozcast has their number of Google's top search results with HTTPS being at 78%, so they are somewhat close but not exact because both tools track different keyword sets. When people were searching about the horrible news in Florida, some noticed that some of the recent articles covering the news were labeled by Google has being written days before the event. Obviously, something that happened hours ago, written potentially minutes ago, should not be labeled in the Google search results as being written 2 or 3 days ago.

Bennet Kelley and guest Jim Hedger from Digital Always Media weigh in on the ongoing battle to Become the Home of Amazon HQ2.

Amazon HQ2 is a proposed new corporate headquarters for online retailer and tech company Amazon.com in North America, to supplement the existing Seattle headquarters. Amazon announced the initiative, along with a request for proposals from governments and economic development organizations, in September 2017, attracting attention from more than 200 cities in Canada, the United States and Mexico Amazon intends to have 50,000 workers at HQ2 and is planning to invest $5 billion in new construction.

Our Host Peggy Anne Salz from MobileGroove catches up with Tim Armoo—the 22-year old CEO ofFanbytes, billed as the world’s first Snapchat influencer platform helping brands like Warner, Universal, and Sony power new approaches to reach teens on Snapchat. He discusses blockbuster campaigns, and walks through how marketers can tap influencers and the new sandwich ad format to connect to teens in ways that are real and drive real results.

In this episode of PressThis we cover the latest updates from WordPress core and the WordPress community. Listen now to hear updates about the recent 4.9.2 security release, a major Gutenberg milestone, WP Engine's recent funding announcement, a big acquisition by LiquidWeb, plugin moves by Awesome Motive, and more! If you're ready to keep up on developments in the WordPress Community, don't miss this episode. Listen now!

John and Ross welcome fellow SEO veterans Doc Sheldon and David Harry on the show to discuss a frighteningly impressive website hack that is designed to hijack SEO results. The discussion moves into other interesting findings in SEO audits, improving page speed, and more.

Gillian and Anne describe a new venture capital fund they are forming to fund startups with at least one woman in a critical and strategic leadership role. Hard numbers show that diverse teams return more shareholder value, so it’s time to change the sorry state of funding women founders.They are looking for unicorns in quiet spaces. Hear what that means and why gender-lensed investing benefits everyone.

Dush Ramachandran speaks with Mark H. Fowler, the president of Stowe Management Corporation and Co-CEO of Revolutionary Conversations, LLC. He is a business growth and corporate re-engineering expert, author and writer, business educator, public speaker and change leader.