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Today on Webcology our hosts bring you all the latest in SEO and Google David Harry. Harry is a senior SEO consultant with Verve Developments and the founder of the SEO Training Dojo. HuffPost has decided to shut down their entire contributor's platform, which was launched in May 2005. The platform was home to about 100,000 contributors, who covered everything from finance to relationships. In its place, HuffPost has decided to replace the contributor content with two new sections: Opinion and Personal, which are pretty self-explanatory. The New York Times reports that the contributor platform was only about 10 to 15 percent of its site traffic, so HuffPost isn’t losing a significant amount of traffic from the change. Digital agency ROAST has released a Voice Search Ranking Report which seeks to categorize and understand how Google processes and response to voice queries. It also tries to determine when Google Home uses featured snippets/Answer Box results and when it does not.The company used keyword analytics to compile a list of “616 key phrases in the UK featuring snippet answer boxes.” It then determined the top phrases by query volume across a range of verticals. The tests were run in November and compared Google Home and traditional search results.

Affiliate Entrepreneur Males Over $860,000 in Just Four Months With Just One Website as James Martell speaks with Zac Johnson, a well-known entrepreneur and online marketer with nearly 20 years of experience. Zac’s social reach and site traffic is now over 100,000 strong and has referred over $5,000,000 in new business to his advertisers and network partners. You can also listen to Zac’s new podcast “Rise of the Entrepreneur” on iTunes and connect with Zac through his new online training community at Blogging.org.

Our host Peggy Anne Salz at MobileGroove catches up with Esther Hwang, Director of Growth at Poshmark, the largest social marketplace for fashion, to discuss how she identifies new web and mobile channels with the most potential, and architects ad creatives with the most impact. Do you need to be a hacker at heart to succeed in data-driven mobile marketing? Esther, a Mobile Hero as chosen by Liftoff, a full-service mobile app marketing and retargeting platform, talks candidly about the skills set you need to reach your acquisition and engagement targets, and shares own her own education in the arts has equipped her to step back and view the “Big Picture” of campaign performance.

Jeffrey A. Greenbaum, Managing Partner of Frankfurt Kurnit, returns to talk to Bennet about the Federal Trade Commission’s (FTC) increased focus on Influencer Marketing. They discuss a formal request that the Federal Trade Commission (FTC) investigate and bring enforcement actions related to the practice of non-disclosed advertising through “influencer” user profiles on Instagram.Based on an investigation conducted by Public Citizen and what is clear to anyone who browses popular Instagram profiles, Instagram has become a platform for disguised advertising directed towards young consumers.

Anne and Gillian host Drexel University’s Katherine Jordan who directs the program there funded by the Coulter Foundation, a nationwide resource for developing and commercializing biomedical engineering advances from the very early stages to venture funding. In the course of her career as a fund manager, she has reviewed around 150 startups and funded about 30. Hear how the program and fund she manages work at Drexel, and how she reviews and evaluates applicants. Many attributes she seeks for her founders are similar to those of startups everywhere, such as a great team. That said, some are unique to working in an academic environment and require targeted approaches to join together academia and entrepreneurship.

Join us for this episode of PressThis as we interview crazy-smart Karim Marucchi of Crowd Favorite on the future of WordPress and open source for the Enterprise. Will Enterprise brands continue to adopt WordPress and open source? How will views on the scale, security, and reliability of open source change in the future? Karim is uniquely positioned to answer these questions as his agency serves enterprise brands like X, Y, and Z. If breaking into the enterprise is part of your plan for your agency or WP product business, don’t miss this episode of PressThis. Listen now!

Google My Businesses Q&A is the topic of Discussion as Ross Dunn and John Carcutt welcome back Mike Blumenthal from GetFiveStars.com. They discuss Google Updates GMB Websites to Include Posts as they Pass 1.25 Million Sites Created and how My Business Now Officially Supports Video.

We also learn about a PowerPoint presentation of his Q&A research, the announcement of a new product release and his take on Future of Local: How does he see Voice Search impacting Local in the long run? Does Q&A have a chance to act like the Answer Box does related to Voice Search?

What Lies Ahead for PPC and Display in 2018 as David Szetela talks to John Lee, the Learning Strategist for Client Experience Design & Delivery for Bing Ads at Microsoft. They discuss what is being shown at this year's Consumer Electronics Show and much more

Facebook moves to ‘fix’ the News Feed by de-emphasizing commercial content. The company said it's trying to prevent posts from 'businesses, brands and media' from crowding out 'the personal moments that lead us to connect more with each other.Now, with Facebook changing its news feed to emphasize posts from friends and family, rather than those from media and brands, publishers face a new challenge to the world to which they most recently adapted. Facebook's changing algorithms will force publishers to adjust how they manage their online spaces. It likely will end – or at least reduce the effectiveness of – the common tactic of throwing every article up on the publisher's Facebook wall to see what sticks. Publishers will now have to put up content that produces conversation without using gimmicks to inflate clicks and comments. Google announced yesterday a new ranking algorithm designed specifically to downgrade the search rankings of really slow mobile pages. Google said "starting in July 2018, page speed will be a ranking factor for mobile searches."

What is the one tip small biz can follow right now to boost mobile marketing results? Our host Peggy Anne Salz welcomes the “dynamic duo” from Symphonic Digital (Steffen Horst, CEO and Co-Founder, and Dave Antil, Chief Client Officer and Partner) to share their pick of tips and trends small biz needs to know to grow brand awareness and revenue in the year ahead. Steffen and Dave talk about why Amazon advertising is the platform to watch and draw on the long track record at major agencies to highlight what small business is doing right and what it is getting horribly wrong. From what you can do to get the most out of a limited budget to a crash course in the ad platforms you need to know better, we cover it all on the show--and you can read even more on Symphonic Digital’s insightful blog, a must-read destination brimming with solid and serious advice for small- and medium-size business.