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Today on Entrepreneur Effect our host is joined by Bestselling author and transformation and marketing executive Chris Aarons. Chris is a seasoned professional who is breaking ground at the intersection where digital transformation, sales and marketing strategies all meet. He is the co-author (with Michael Gale) of the best selling book, “The Digital Helix: Transforming Your Organization's DNA to Thrive in the Digital Age"which shows how to create a digital-first DNA for your organization to not only embrace the digital age but thrive in it. In addition, he facilitated many group programs for clients, spoken at industry group events and teaches and serves as a guest lecturer on Digital Marketing for the University of Texas at Austin. 

An innovator with more than 20 years experience, he has created and implemented powerhouse programs in a variety of professional settings. From international PR agencies to Fortune 500 companies, Aarons is the quintessential "go-to" guy in strategic marketing that requires the highest level of creativity and knowledge. In 2005, he launched a successful social media program at AMD, which quickly defined best practices in the world of social media and influencer relations.

On this first episode of 2018, John and Ross discuss the changes related to the December 12th Google Maccabee Update and a future rumoured update. They also delve into the first official release of Google Assistant & Voice Search Guidelines and what they mean for SEO. Lastly, a few pieces of relevant news from John Mueller and a discussion about accepting cryptocurrency as payment in the realm of SEO.

Today on Webcology we ring in the new year with a whole new set of great breakthroughs. First the surprising thing Google learned about its employees, and what it means for today’s students. It turns out that is a gross simplification of what students need to know and be able to do, and some proof for that comes from a surprising source, Google. Also Google confirms mid-December search ranking algorithm updates. Google has confirmed what many in the search industry have seen over the past week, updates to their algorithm that are significantly shifting rankings in the SERPs. As the updates continue to roll out, early indications suggest disruptions in mobile SERPs, sites with no schema data & those relying on doorway pages being most impacted.

Advocacy Websites, and Getting Adam Back - A Mother's Triumph Over Epilepsy and Autism as Arlene Martell recounts some of the work she did with her site and podcast called Epilepsy Moms as well as her book, Getting Adam Back...: A mother's triumph over Epilepsy and Autism.

In A Man and His Presidents: The Political Odyssey of William F. Buckley Jr., Alvin S. Felzenberg delves into the history of William J. Buckley, perhaps the most influential American conservative writer, activist, and organizer in the post-war era. Felzenberg explores little-known aspects of Buckley’s life, from his close friendship with the Reagans and role as a back-channel adviser to policymakers to his break with George W. Bush on the Iraq War.

It is important to remember that, when National Review was founded, Buckley was the leader of a fringe movement. He made conservatism respectable again after the Great Depression and Second World War had delegitimized it. His prominence was due not only to his energy, diligence, and charisma, but also to his novelty, his impudence. For many years people wanted to hear what he had to say because no one else was saying it. In the world of I Like Ike, the New Frontier, and the Great Society, no similarly situated member of the New York elite held his then-outlandish views on the role of government, academic freedom, the place of religion in public life, and confrontation with the Soviet Empire. His courage shifted the intellectual and political landscape.

AI, Big Data, personalization and bots are just a few of the transformative technologies sure to have a massive impact on marketing in 2018. Our host Peggy Anne Salz from MobileGroove catches up with John Koetsier--Mobile Economist at TUNE best known for his work forecasting and analyzing trends affecting the mobile ecosystem--to discuss the surprise findings of his latest survey of 350 marketers, CEOs and influencers, and separate hot trends from the hype. John zeroes in on how the shift to data-driven marketing will impact - well - everything, and what you can do to up your game in 2018.

In this episode of Press This, show host David Vogelpohl explores the future of the Internet now that net neutrality has been struck down by the FCC. Is everything doom and gloom? Are there any benefits to webmasters now that ISPs can prioritize certain types of traffic? David brings a unique perspective to this conversation having spent much of his over 20 year career negotiating settlement-free Internet peering connections, big-bandwidth private Internet connections, consumer ISP services, and data center deployments. David deeply understands the economics and structure of the Internet, and will be connecting the dots for you in this episode so you can inform your future digital strategy. Listen now!

Today on Entrepreneur Effect our Host Dush Ramachandran is joined by Dmitriy Kozlov. Dmitriy is a young serial entrepreneur whose purpose is to "accelerate the evolution of love through inspiring and empowering influencers." By just 27 years old, Dmitriy has built 4 separate companies around this purpose to the 6 and 7 figure mark. Originally born in Russia and raised in the Boston area, Dmitriy found his way to his “heart home” of San Diego through a long nomadic journey and has fallen in love with the community here since, with a deep dedication to servant leadership. One of those expressions has been co-creating and leading the San Diego Conscious Community Facebook Group, along with hosting many local events, gatherings, and parties.

Anne quizzes Gillian on funding options for startups. They discuss traditional equity. Debt. Convertible notes. Convertible securities, also known as SAFE’s. Even self-funding. Which is best for you? Gillian explains the differences among all of them, and pros and cons for each illustrate. This is Part 1 of 2, because there was so much to say! Gillian Muessig and Anne Kennedy discuss how cities like Seattle are dominated by the Amazons and Microsofts at the top of big business, overshadowing mid-sized companies. They discuss the effect of employees that could be laid off in a city like Seattle and how the economy could suffer. They discuss how funding mid-sized companies could help avoid this potential problem.

Garrett Gunderson is the New York Times bestselling author of Killing Sacred Cows: Overcoming the Financial Myths That Are Destroying Your Prosperity. Founder and Chief Wealth Architect of Wealth Factory,Garrett Gunderson is a financial guru who specializes in helping entrepreneurs manage their finances and create wealth.

Discussion on how to use disruptive technology to bring digital communications to people in rural, developing countries as Dush Ramachandran speaks with Dr. Vanu Bose, the CEO of Vanu, Inc., a provider of innovative wireless infrastructure solutions.