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WebmasterRadio.fm episodes

  • What Cultural Forces Powered Donald Trump past Hillary Clinton and Into the White House?
    The 2016 Presidential Election and the Cultural Forces that Powered Donald Trump past Hillary Clinton and into the White House are identified.
    In his new book, The People Are Going To Rise Like The Waters Upon Your Shore. Author Jared Yates Sexton talks to Bennet Kelley about his sobering chronicle of the sicknesses that plague our democracy―a divided nation drowning in racism, misogyny, violence, fake news, and deep-rooted political polarization as a result of our self-constructed, technologically-assisted echo chambers.
    54 min
  • Everything About Metrics: What's Important And What's Not And Cap Table 101
    Every startup needs a cap table, even if the only shareholders are the founder and perhaps a partner or two. As you grow, you will most likely be making awards of stock or options to advisors, employees and investors. You cap table is a summary of all transactions in your stock register, and therefore a complete record of who owns all the assets in your company. Gillian and Anne go over all the basics you need to know, as well as some online tools that make setting up and managing your cap table easy, so you can get back to the important business of growing your startup.
    Gillian and Anne revisit metrics to take a deeper dive into finding the right measurements in your business for clarity and intelligence-based decisions. Rigor is critical such as what to measure, as is a comprehensive look at event streams. There is place for the broad metrics that make everyone feel good, such as numbers of downloads or clicks on an ad. But other measurements will inform how you run your business. Hear how to find such deep metrics and who in your company needs to collect them, and who needs to know the results. Everybody in your company needs to collect metrics regularly. Some metrics require daily – or more frequent tracking. Others, often those for Boards of Directors, require aggregation and monthly, quarterly, and annual tracking. Who needs what, when and where deserves your attention to be sure that your teams have the power they require to optimize your success.
    26 min
  • Morgan Spurlock – Keynote Speaker at Dallas Digital Summit 2017
    Vizion had the pleasure of speaking with Keynote Speaker Morgan Spurlock at this year’s Dallas Digital Summit. Morgan is best known for his critically-acclaimed hit documentary “Super Size Me”. Morgan Spurlock is a prolific, Oscar and Emmy-nominated film and television documentarian and campus speaker.
    Check out our interview with Morgan below, as he gives us some key takeaways from his keynote, plus his upcoming exciting news for 2018!
    3 min
  • Thom Craver Discusses Monitoring User Behavior at DDS 2017
    Vizion had the pleasure of speaking with Thom Craver at this year’s Dallas Digital Summit. Thom is the Senior SEO Analyst for CBS News.  From technical issues to measuring outcomes, Thom has a unique view of modern digital marketing.
    Check out our interview with Thom below, as he gives us some key takeaways from his session: “Measuring the Moment: Pro Tips for Monitoring User Behavior” and shares his digital marketing predictions for 2018!
    4 min
  • The Great PPC Ad Testing Debate with Melissa Mackey
    Talking about The Great PPC Ad Testing Debateas David Szetela talks with Melissa Mackey, search supervisor at gyro and founder of BeyondThePaid.com. 
    She discusses how "there have been several opinions thrown around regarding which PPC ad test settings should be used for best results. It’s been interesting to watch the debate play out in blog posts and on Twitter. And to add confusion to the mix, Google recently announced that they were reducing the options available for ad rotation to two: optimize and rotate indefinitely."
    30 min
  • Loren McDonald Discusses AI and Machine Learning Technologies at DDS
    Vizion had the pleasure of speaking with Loren McDonald at this year’s Dallas Digital Summit. Loren is the Marketing Evangelist for IBM Watson Marketing. He focuses on alumni interactions via Twitter, Facebook, and Instagram. Loren’s role at IBM is to educate marketers and executives on digital marketing best practices and emerging trends.
    Check out our interview with Loren below, as he gives us some key takeaways from his session: “AI and Machine Learning Technologies: What They Mean for Marketers Today and in the Future” and shares some upcoming news for 2018!
    9 min
  • Jay Baer – Keynote Speaker at Dallas Digital Summit 2017
    Vizion had the pleasure of speaking with Keynote Speaker Jay Baer at this year’s Dallas Digital Summit. Jay is a New York Times best-selling author of five books, President of Convince and Convert, and is also the host of the acclaimed Social Pros podcast.
    Check out our interview with Jay below, as he discusses Talk Triggers and gives us some key takeaways from his keynote, plus his upcoming plans for 2018!
    6 min
  • Melanie Deziel Discusses How to Think Like a Journalist at DDS 2017
    Vizion had the pleasure of speaking with Melanie Deziel at this year’s Dallas Digital Summit. Melanie is an award-winning branded content strategist and consultant, and the founder of The Overlap League, the native ad newsletter. She is a board member of the Native Advertising Institute, has served as an executive judge for the Digiday Content Marketing Awards, and travels the country educating marketing, sales and editorial teams on branded content strategy.
    Check out our interview with Melanie below, as she gives us some key takeaways from her session: “Think Like a Journalist: Tips for Improving Your Content Marketing” and shares some exciting upcoming news for 2018!
    4 min
  • Tyler Farnsworth Discusses a Roadmap to Remarkable Marketing at DDS 2017
    Vizion had the pleasure of speaking with Tyler Farnsworth at this year’s Dallas Digital Summit. Tyler is the Managing Director of August United, a leading influencer marketing agency. Tyler is passionate about telling incredible stories, building and leading award-winning teams, and helping brands connect with the people they serve. He’s on a crusade to rid the world of boring marketing.
    Check out our interview with Tyler below, as he gives us some key takeaways from his session: “A Roadmap to Remarkable Marketing” and shares his upcoming plans for 2018!
    8 min
  • Robert Bochnack Discusses How Social Media Matters at DDS 2017
    Vizion had the pleasure of speaking with Robert Bochnack at this year’s Dallas Digital Summit. Robert is the Director of Social Media for the Harvard Business School’s Office of External Relations. He focuses on alumni interactions via Twitter, Facebook, and Instagram.
    Check out our interview with Robert below, as he gives us some key takeaways from his session: “Social Media Matters: Developing and Sustaining Social Media Engagement,” and shares his upcoming strategies for 2018!
    3 min

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