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WebmasterRadio.fm episodes

  • Alex Daly and Crowdsourceress
    Today on Entrepreneur Effect our host is joined by Alex Daly the founder of Vann Alexandra,, a creative services agency that gets projects financed through crowdfunding. Dubbed the industry's "Crowdsourceress," a name she received in the press for her expertise in crowdfunding, her clients include Neil Young, Oscar-winning filmmakers, Pentagram designers, Eric Ries, and girl group TLC. Alex has shared her expertise at top film festivals, universities, and organizations. She is in the Forbes 30 under 30 Marketing & Advertising class of 2016. In The Crowdsourceress: Get Smart, Get Funded, and Kickstart Your Next Big Idea (PublicAffairs), Daly takes readers deep inside her most successful campaigns, tangible tools to run their own crowdfunding campaigns and fully connect with the crowd, get people to pay attention, and inspire them to act.
    31 min
  • Ep. 311: Google Adds To Featured Snippets​; Interesting insight into Foursquare
    Google Adds To Featured Snippets: Images, Related Search & Content & People Relations; Google Tests Mobile Search Interface With Few Organic Results.
    Plus, Interesting insight into Foursquare from This Week in Local. As it turns out, Foursquare is often underestimated in terms of how many 3rd parties use it for data. Google Q & A Rolling out to the Desktop. Plus, get local help with your Google Assistant.
    43 min
  • Chatting with VC James Newell, Voyager Capital
    Ever want to ask a venture capitalist everything about how VC’s work? Gillian and Anne chat with James Newells, partner at Seattle’s Voyager Capital, early venture investors.a James willingly responds in enlightening detail to question about process, approach, multiples, due diligence and much more. What makes a VC listen? How do you know for sure a VC in interested in funding your startup? Find out here.
    29 min
  • Artificial Intelligence Awareness and Preparation
    Artificial Intelligence Awareness and Preparation as one of Google’s first 100 employees, Frederick Vallaeys (who helped build the AdWords Editor and is now CEO of Optymzr, a PPC scripts and automation provider) talks to David what to watch out for and why we need to be prepared. 
    On the subject of PPC automation, Frederick emphasizes it’s critical to remember that the machine learning boom is ultimately a statistical approach limited by combinatorial explosion. In other words, it’s math. Regarding PPC automation, an AI entity attempting to bid on a single keyword for each device, location, and time for audiences of different ages and genders will quickly end up with tens of thousands of permutations. This is a calculation volume that overwhelms not only humans, but machines too.
    32 min
  • ​Net Neutrality Protests​ in Front of Verizon stores; Verizon Suing Mozilla​ for Dropping Yahoo as Default Search Engine
    Net Neutrality Protests in front of Verizon stores; Feud between Amazon and Google has Google cut YouTube stream to Amazon products.
    If you’re in Zurich, John Meuller is thinking of doing another live hangout from Google’s Zurich offices. Contact him on Twitter @JohnMu to inquire. 
    Blog for Bribes could get you penalized
    Roughly three years ago, Yahoo and Mozilla announced that Yahoo would be the default search engine on Firefox in the US. That relationship ended early when Mozilla released the much-improved Firefox Quantum browser last month, with Google as the default search provider.
    So Verizon is suing Mozilla for dropping Yahoo as the default search engine but Mozilla is counter-suing suggesting Yahoo didn’t keep up search quality after its sale to Verizon.
    54 min
  • Jonathan Taplin on How Facebook, Google, and Amazon Cornered Culture and Undermined Democracy
    Bennet Kelley speaks with the author of Move Fast and Break Things: How Facebook, Google, and Amazon Cornered Culture and Undermined Democracy, Jonathan Taplin . 
    Taplin is the Director Emeritus of the USC Annenberg Innovation Lab, and a former tour manager for Bob Dylan and The Band, as well as a film producer for Martin Scorsese. An expert in digital media entertainment, Taplin is a member of the Academy Of Motion Picture Arts and Sciences and sits on the California Broadband Taskforce and Los Angeles Mayor Eric Garcetti's Council on Technology and Innovation.
    1 hr 2 min
  • How You Can Harness Alternative App Stores To Boost Profile And Profits
    Smart app developers are looking beyond the iTunes App Store and Google Play, mapping out a multiple app store strategy to reach a larger market with their app. Our host Peggy Anne Salz catches up with Simon Gannon, Director Marketing at appScatter, an app distribution and management platform that integrates with 50 of the world’s top app stores to help app developers and marketers take advantage of the massive market opportunities. Simon discusses the alternative app store landscape and what app developers and companies need to know—and do—to prepare their app and assets in order to boost brand profile, reach new audiences and expand to new geographies. They also review top tips from appScatter’s latest must-read resource: Going Global With Your App - The App Publishing Playbook.
    35 min
  • Secure Enough?: 20 Questions on Cybersecurity for Business Owners and Executives
    Today on Purse Strings our host Maria Reitan is joined by Bryce Austin, the CEO of TCE Strategy and a leading voice on emerging technology and cybersecurity issues. With over 10 years of experience as a Chief Information Officer and Chief Information Security Officer, Bryce actively advises the boards of companies in industries as diverse as financial services, retail, healthcare, technology and manufacturing industries. He was the CIO and CISO of Wells Fargo Business Payroll Services from 2004 to 2012, and a Senior Group Manager at Target Corporation during the 2013/2014 PCI data breach.Bryce holds a CISM certification and is known as a thought leader, cybersecurity expert and internationally-recognized professional speaker. He started his technology career on a Commodore PET computer and a cassette tape drive.
    33 min
  • Get Out of Your Own Way!
    Veteran publicist Justin Loeber founded mouth : digital + public relations, in 2006—boasting more than 550 clients since its inception. The agency is proud to represent personalities, companies and organizations across the spectrum—from celebrity, consumer, book, health/wellness, food, business, new media, beauty/lifestyle and fashion categories—to more than 23 New York Times bestselling authors. Loeber presents a scrappy, humorous, real-life 101, kick-in-the-pants wake-up call with his new book, Get Out of Your Own Way Guide to Life: 10 Steps to Shift Gears, Dream Big, Do it Now! (Mango Publishing), which inspires your readers to unlock their fantasy—in work, in life, in love—and realize it’s time to do it now!
    32 min

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