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In this episode of PressThis, we interview the legendary Joost de Valk of the Yoast SEO plugin directly from the speakers’ green room at Pubcon Vegas. The Yoast SEO plugin is the number one website plugin in the world with over 40% of installs on WP Engine running some variant of Yoast SEO alone. Joost is a huge leader not just in SEO, but also in the development community through his efforts pushing hard for code quality and versioning standards. In this episode, Joost will explore SEO and the Future of WordPress. Don’t miss this opportunity. Listen to this episode of PressThis now!

SEO Ranking Factors in 2017; Do Google Posts Impact Rankings? A Case Study; Adding Structured Data Helps Google Understand & Rank Webpages Better 

Google: If You Don't Have A Manual Action, You Don't Need To Submit A Disavow. This is a change from what they have said in the past. Google: Few Strong Pages > Many Weak Ones; Google: JavaScript Links, If Found, Pass Full Link Signals

A unicorn is a start up that achieves a billion-dollar valuation. A scalable company is one that finds a way to increase revenues and profit margins without increasing overhead, or production costs. Startups that can scale may become unicorns, and starry-eyed founders and investors as well like to dream big. Here’s a dose of reality:  less than one half of one percent land the moonshot. On the flip side, many so-called Lifestyle companies become very successful, even though their founders have no intention of selling or going public. What benefits can these privately held companies offer investors to attract needed capital? Gillian and Anne detail several ways to provide investors sufficient returns to interest them.

Dush Ramachandran talks about how important PR is when launching a new business or building your personal brand as an entrepreneur with PR veteran Adrienne Scordato, the  CEO & Founder of ‎Atrium PR.Adrienne Scordato is a PR and corporate communications practitioner with over 20 years of experience across categories including health, fitness, non-profit and multiple facets of corporate professional services such as advertising, media, marketing, digital, ad tech, management consulting, advertising, coaching and executive search.

Jim Hedger and Dave Davies motor through a litany of topics from Googles new features to Politics. , Google said they will not be moving sites to the mobile first index that are not ready for the mobile first index. Not yet at least. Google has once again been called out for algorithmically encouraging the spread of dubious, politically charged speculation and misinformation around a topical news event. In the latest instance of the algorithmic amplification of misinformation, the news event in question is a shooting in a Texas church on Sunday. Authorities have identified 26-year-old Devin Patrick Kelley as the perpetrator.Also, Sen. Al Franken delivered some of the sharpest criticism yet about the dangers of tech giants like Facebook, Google, and Amazon during a speech on Wednesday, encouraging regulators, as well as lawmakers in both parties, to better police the market power of dominant online platforms.

Wade Tonkin, the Affiliate Manager at Fanatics, talks to James Martell about his success, which includes winning the Avantlink 2017 Affiliate Manager of the Year Award. We learn how this past year was full of intensely creative and untested recruitment techniques, which brought many highly qualified but new-to-the-channel affiliates into the Fanatics program.

For app marketers with a Utility app, campaigns that build connection and demonstrate how their app provides genuinely useful assistance - when users need it most - are pure gold. Our host Peggy Anne Salz welcomes Cassandra Chernin- Senior Manager Digital Marketing, App & Display at HomeAdvisor,  the #1 home improvement marketplace connecting homeowners with home service contractors - to discuss the metrics and results you need to achieve when driving loyalty, not app installs,  is not the end-goal. Cassie, a Mobile Hero as chosen by Liftoff, a mobile app marketing and retargeting platform, also talks candidly about what marketers need to succeed and how they need to rethink their last-touch attribution model.

The Plot to Hack America is the thrilling true story of how Putin’s spy agency, run by the Russian billionaire class, used the promise of power and influence to cultivate Trump as well as his closest aides, the Kremlin Crew, to become unwitting assets of the Russian government. The goal? To put an end to 240 years of free and fair American democratic elections. We assess with high confidence that Russian President Vladimir Putin ordered an influence campaign in 2016 aimed at the US presidential election, the consistent goals of which were to undermine public faith in the US democratic process, denigrate Secretary Clinton, and harm her electability and potential presidency. We further assess Putin and the Russian Government developed a clear preference for President-elect Trump. When it appeared to Moscow that Secretary Clinton was likely to win the election, the Russian influence campaign then focused on undermining her expected presidency.

Maria Reitan talks to author Evelina Galang, author of  Lola's House: Filipino Women Living with War. Evelina shares stories from the women at Lolas’ House, a community center in Metro Manila, in the Phillippines which she focused on. She accompanies them to the sites of their abduction and protests with them at the gates of the Japanese embassy. Each woman gives her testimony, and even though the women relive their horror at each telling, they offer their stories so that no woman anywhere should suffer during wartime.

In this episode of PressThis we interview Bob Dunn of BobWP ecommerce podcast and content destination. Named favorite person in the community on a previous episode of PressThis by Torque's Emily Schiola, Bob is a fixture at WordCamps and within the ecommerce community within WordPress. Bob focuses his blogging and podcasting on WordPress and WooCommerce. Bob will be sharing the latest trends and news from around ecom and WordPress. If you’re looking to stay up to date on the evolution of ecommerce in WordPress, don't miss this episode!