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Today on Entrepreneur Effect our host is joined by Jonathan David Lewis the author of Brand vs Wild. Jonathan is a Forbes contributor and a brand survival expert at McKee Wallwork + Co. As partner and strategy director at MW+C, Jonathan led his firm to be recognized by purveyor Advertising Age as a national leader in branding and marketing, winning the Southwest Small Agency of the Year, national B2B Campaign of the Year, and national Best Places to Work awards. Jonathan sharpened his skills during the harsh years of the Great Recession, helping brands navigate today’s unforgiving new business paradigms. Jonathan’s opinions are highly sought by numerous business and marketing publications, including Forbes, Digiday, and Advertising Age, where he explores the factors of stalled growth and the principles proven to help companies traverse the dangers of the brand wilderness.

Anne  and Gillian continue their discussion of your funding options when you are starting a company, including some new takes on old methods, such as revenue sharing, and REIT-style investment groups. And, of course, when is it not a good idea to fund your startup yourself? Assuming you have the cash.

PPC Roundtable on Opportunities for Client Success, 2017 Holiday Forecast and New PPC Technologies for 2018 as David Szetela moderates a panel of PPC professionals that include:

Lisa Raehsler from Big Click CoSenior Manager of Global Engagement at Microsoft Purna Virji Senior Director, e-Commerce Growth Services at CommerceHub Elizabeth Marsten.

Today on Webcology we go through a massive amount content from the internet world. Google’s focus on local search the past couple of years has some expecting local search traffic to play a heightened role for brick-and-mortar retailers this coming holiday. Google is now teeing up some new shopping features and reporting capabilities ahead of the holiday shopping season. We ask the questions Do Google Posts impact ranking? A case study Columnist Joy Hawkins shares the results of a case study to see whether Google Posts can move the needle for local search rankings. Also another Google local test, this one shows a single search result towards the bottom of the Google local knowledge card. So right above the new questions & answers box you may see "search result" for the local knowledge card.

James Martell discusses the state of the affiliate marketing industry globally as he welcomes back Jeannine Crooks, the Client Services Manager with Awin US. Jeannine works closely with many of their largest programs such as 1&1 Internet, Lonely Planet, edX.org and Ctrip.com.

William Taubman is the Bertrand Snell Professor of Political Science Emeritus at Amherst College. His biography, Khrushchev: The Man and His Era, won the Pulitzer Prize and the National Book Critics Circle Award. His latest book, Gorbachev: His Life and Times (W.W. Norton and Company) is the definitive biography of the transformational world leader. In the first comprehensive biography of the final Soviet leader, William Taubman shows how a peasant boy became the Soviet system’s gravedigger, how he clambered to the top of a system designed to keep people like him down, how he found common ground with America’s arch-conservative president Ronald Reagan, and how he permitted the USSR and its East European empire to break apart without using force to preserve them. Throughout, Taubman portrays the many sides of Gorbachev’s unique character that, by Gorbachev’s own admission, make him “difficult to understand.” Was he in fact a truly great leader, or was he brought low in the end by his own shortcomings, as well as by the unyielding forces he faced?

Mobile games have cracked the code on marketing and user acquisition to be the biggest and richest app category across both Apple App Store and GooglePlay, which is why app marketers with non-gaming apps are advised to borrow a page from their mobile growth-hack strategies. Our host Peggy Anne Salz catches up with Josh Burns, Founder of DigitalDevConnect, where he works with game developers, game publishers, and service providers in online and mobile, supporting them in key business areas including strategy, market intelligence, marketing, game publishing, business operations, product management and business development. Josh discusses the importance of going global with your app and offers advice on how (and where) gaming apps owners can drive incremental revenue and growth leveraging their current audience and apps.

A rogue tweet could bring down a business; an army of trolls can run a celebrity off-line; and virtual harassment might cause real psychological damage.

Shame Nation is the first book to both study the fascinating phenomenon of online shaming, and offer practical guidance and inspiring advice on how to prevent and protect against cyber blunders and faceless bullies. Author and acclaimed Internet safety expert Sue Scheff unveils all sides of an issue that it only becoming more relevant day by day while drawing from the expertise of other top professionals spanning fields including law, psychology, and reputation management.

From damning screenshots to revenge porn, Shame Nation shines a light on the rising trend of an online shame culture and empowers readers to take charge of their digital lives.

Robert Sikoryak is an animator, illustrator, and cartoonist living in New York with his wife. He is the author of Masterpiece Comics, and his comics and illustrations have appeared in The New Yorker, The Onion,GQ, MAD, SpongeBob Comics, and Nickelodeon Magazine, as well as on The Daily Show with Jon Stewart. He is in the speakers program of the New York Council of the Humanities and teaches in the illustration department at Parsons School of Design. In The Unquotable Trump (Drawn and Quarterly), the master of the comic book mash-up finds the POTUS to be his ultimate super-villain. Reimagining the most famous comic covers, Sikoryak transforms Wonder Woman into Nasty Woman; Tubby Tompkins into Trump; Black Panther into the Black Voter; the Fantastic Four into the Hombres Fantasticos and Trump into Magneto fighting the Ex-Men. In perfect Trumpian fashion, The Unquotable Trump is a 48-page treasury annual―needlessly oversized and garishly colored; a throw-back to the past when both Comics and America were Great. This is the hugest comic, truly a great comic. You won’t want to miss this, trust me, you’ll see!

In this Halloween episode of PressThis we interview the wicked-smart Rian Rietveld of Human Made as she shares cringe-worthy mistakes developers make with Accessibility and WordPress. Learn from common accessibility mistakes developers make and how you can avoid them. Listen to this episode now to learn valuable insights in your mission to delight *all* the visitors of your WordPress sites!