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The Evolution of Conversion Rate Optimization is discussed David Szetela speaks with the author of the bestselling book Landing Page Optimization, and CEO of SiteTuners and the chair for the Conversion Conference, Tim Ash. Tim explains how more people are discovering the importance of conversion rate optimization so much so that the Conversion Conference will evolve next May when their annual event in Las Vegas will be re-positioned as Digital Growth Unleashed.

Google Search Console Sees Changes to Impressions and Position Data as Google made some changes to make searches with lower positions more accurate, which is reflected in the changes.

Google has posted an update in their Data Anomalies list, as well as including a notation when you look at your data in Search Analytics within Search Console.

Our host Peggy Anne Salz and guest Jonathan Kay, co-founder of Apptopia, discuss  new use cases for data to power your app marketing and why marketers should pay more attention to Pinterest. Drawing from a popular blog published by Apptopia, a competitive intelligence provider for players in the app economy, Jon reveals the data-driven opportunities marketers can harness - across Pinterest and other networks - to connect with users and drive conversions.

Bennet Kelley discusses Cyber Censorship and Press Freedom with the Advocacy and Communications Director for Reporters Without Borders (RSF)  Margaux Ewen. 

Margaux joined RSF’s US office in July 2015 with a background in International Law. She has degrees from the Sorbonne in France and the George Washington University Law School in the US and speaks fluent French.

Today on fjorgecast Tim Barsness we will be talking with Sara Bacon about her ecommerce agency, Command C. Since 2004 they have been helping online retailers build and grow their ecommerce stores. Their sweet spot is serving brands that have $1 – $10 million per year in online sales and a group of loyal fans. They talk about everything from creating the company to the complex nature of ecommerce itself. Also a deep dive into Sara's background and some of the exciting things she has accomplished in her career.

We hear from Elaine Bennett, an award-winning speech writer who has written for Warren Buffet and Governor Howard Dean, and numerous financial and business consulting firms. Why do we want our listeners to hear a speech writer? Well, In our experience communications style, and specifically presentation style is often a problem for startup CEO’s. They are usually engineer-inventors and not at all accustomed to public speaking, much less getting their ideas across and even less, pitching to investors.  Elaine provides tips and guidelines startup founders and CEOs need to communicate their visions.

Dush speaks with Acclaimed author Lee Caraher, to talk about her latest book, THE BOOMERANG PRINCIPLE: Inspire Lifetime Loyalty from Your Employees. She explains in the book that "Job hopping" is the new norm, especially for Millennials. However, there seems to be a deep-seated resentment about the perceived lack of loyalty shown by employees to their colleagues and employers. Caraher says that the consequence of this resentment is debilitating to businesses of all sizes across the country.

Today on SEO 101 the guys talk about a plethora of differnt topics from good to noindex. Google Flags User Submitted Store Hours in Local Knowledge Panel. Google is now showing when a user submits hours that don’t match the hours either Google has added or that the business has submitted, and flags them clearly as being different hours that someone has submitted.  Google began rolling out a job search feature in Google Search. Shortly after, they announced the job posting schema which was being tested for some time. In short, this feature allows you to search Google for jobs or specific types of jobs or location of jobs and get job listings directly in the search results. Also Columnist Eric Enge summarizes a session from the recent SMX Advanced conference on Accelerated Mobile Pages. Plus your Questions, all today on SEO 101.

How to Generate a Flood of Inbound Leads and Position Yourself as a Leading Authority By Fully Leveraging the Power of the 2nd largest Search Engine....YOUTUBE! James Martell welcomes Desmond Soon and Jason Mojue from Tube Your Own Horn Inc. to discuss.

New Google search console users who signed up for the service between June 21 and July 10, 2017 might notice that the data associated with those twenty days has gone missing.

Greg Stirling covered the Future of Retail report  from Walker Sands which notes that - 19% of consumers made a purchase using a voice controlled device in the last 12months. - Millenials however 37% always or often shop online using voice controlled devices.- 43% of this group made a purchase using voice in the last twelve months. - 80% of all surveyed said they had not made a voice powered purchase and - 48% said they were unlikely to ever do so

Message with Customers in Google My Business

Rand Fishkin Retiring! Early next year Rand Fishkin is stepping back from his role with the company he and his mother Gillian Muessig founded 16 years ago. Rand started SEOMoz back in 2002 and stepped down as CEO in 2014 to be replaced by current CEO Sarah Bird. Rand will remain Chairman of the Board and will assume the volunteer role of Moz Associate. 

Plus, commentary on Battle for the Net – Day of Action and congrats to Danny Goodwin, the new Editor in Chief at Search Engine Journal!