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Our Host Peggy Anne Salz wraps up our series showcasing UA experts and expertise with Aurelie Genet, Liftoff Mobile Hero and Mobile Marketing Lead at Trainline, the world’s leading independent digital rail platform - selling train tickets over 24 markets - that also offers a mobile utility app. Aurelie draws from her background working at a wide variety of mobile companies to highlight key differences in UA approaches depending on the app you have and the value you offer. She also deep-dives into how - and why - the boundaries between UA and CRM are blurring to create new opportunities and challenges for marketers as they seek to build trust and loyalty.

As thousands of websites plan a massive online protest to save Net Neutrality, including Twitter, Amazon, Reddit, Netflix, OK Cupid, Mozilla, Etsy, Kickstarter, and Vimeo.  CLBR  discusses this historic Internet-Wide Day of Action to Save Net Neutrality and what it means.

Our guest is Joshua Stager (@joshuastager) ‏policy counsel and government affairs lead at the New American Foundation’s Open Technology Institute.  Prior to joining New America, Stager was Sen. Al Franken’s law fellow on the Senate Judiciary Committee, where he focused on telecommunications, antitrust, commercial privacy, and surveillance policy. He was previously a legislative aide in the House of Representatives and an assistant editor at Congressional Quarterly.

10 Years of Marketing to Women with Social Media as Purse Strings begins its 6-part series looking back at the last 10 years. Purse Strings has been on the air and celebrates its 10th anniversary in October. We look back at the evolution of social media when it comes to marketing to women in the past decade.

Tim Barsness is joined by the CEO of Wallaroo Media Brandon Doyle. Wallaroo Media is a full-service digital marketing agency specializing in search engine optimization, social media management, content strategy, and digital PR. They have been in the business of helping local and nationwide companies succeed for over 6 years. Tim and Brandon talk about Wallaroo, what advice he has for others in internet marketing and the tremendous social following. Not to mention how to measure the ROI of your social media accounts in order to create value.

Dush speaks with Cory Kupfer, author of the book, Authentic Negotiating:  Clarity, Detachment & Equilibrium – The Three Keys to True Negotiating Success & How to Achieve Them. Corey also  runs his own firm, Kupfer & Associates, PLLC, Corey is also the founder and president of a speaking, training and consulting company called Authentic Enterprises,  LLC, where he has helped negotiate and close significant business deals for himself and others.

We continue our conversation with Janis Machala about how to seek early stage investing, because we just couldn’t get everything we wanted to hear from her into one episode. 

This week Janis gives us her take on trends in diversity and inclusion in founding teams, incubators, investment decisions, and why these are good things.

Alternate ways to raise capital. Broadway Angels – 75 women investors. Fifty of them carved themselves out of venture firms and said, ‘We’re tired of what goes on. We’re going to raise a seed fund and invest for gender and diversity. And we’re going to invest on our own account.”

The hosts examine rumors around the Google Search Algorithm updates of late, the acquisition of Yellow Pages by Dex, the Google My Business Posts opportunity, a Mueller file, and more.

David Szetela speaks with Ryan Moothart, a Sr. PPC Strategist at Portent, Inc. Ryan takes us through his recent HeroConf Los Angeles 2017 presentation entitled Executing a Successful Local PPC Strategy. Ryan explains how you can execute a winning local PPC strategy when there’s such little room for error.

How can you get featured in the Apple App Store? What is the best approach to pitch your app? When should you cut your price, or offer your app for free? These are a few of the topics our host Peggy Anne Salz explores with Steve P. Young, founder of Appmasters, the ASO and mobile growth consultancy helping app companies drive high volumes of downloads on a limited budget. Following the release of her latest ASO Practitioner’s Report with VentureBeat Insights, Peggy and Steve talk shop, discuss the takeaways of a few of his best-known blog posts and lift the lid on ASO tips and tricks you can use to move the needle on your app.

James Martell discusses How to Lead a Location Independent Lifestyle withInternet Marketer and World Traveler with Internet Marketer and World Traveler Brian Walt. 

Brian Walt has spent the better part of the past 8 years in entrepreneur / startup marketing roles becoming an established thought-leader on communications, marketing, and travel.

Passion for exploring the world has allowed him to lead a location independent lifestyle since 2013. He’s traveled to over 50 countries throughout the world with his family and draws from these experiences to become a better citizen and marketer.