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David Szetela welcomes Acquisio CEO & President Marc Poirier. They discuss using machine learning to optimize ad copy and targeting, new Google features,smart display campaigns and using machine learning for effective bidding strategies

Google’s algos share useful data with each other; How featured snippets steal significant traffic from the top organic result; If you want to see it as Google sees it, render in search console; News being treated with your money or your life quality rating, according to new Google guidelines. Plus, Dave shares more interviews with PushCrew and Evergage at the 2017 Conversion Conference.

Podcasting Pioneer and Producer of 20,000+ Episodes Shares the Real Deal on Why Marketers and Publishers Must Have Their Own Show. James Martell speaks with Jorge Hermida, whom listeners may know as James' on air producer Brasco, or to others under the social handle KingOfPodcasts and the website KingOfPodcasts.com.

Show host Peggy Anne Salz catches up with Evelyn Tong, a recognized Mobile Hero and User Acquisition Manager at letgo – the leading secondhand marketplace app– to discuss why app marketers are looking beyond last-click attribution to optimize mobile campaigns and results. Evelyn also shares top tips to help app marketers achieve amazing ROAS (Return On Ad Spend) and impressive engagement rates by using more touch points (and data points) to connect with app users at a much deeper level.

Today on Cyberlaw Business Report Bennet is joined by Ari Giovenco,the Director of Trade and International policy for the Internet Association. They go through everything digital under this presidential regime, specifically digital trade.  

Ari Giovenco leads IA’s digital trade work and is primarily focused on promoting trade policies that encourage balanced intellectual property frameworks, intermediary liability protections, cross-border data flows, and restrictions on data localization. In addition, he covers a number of international regulatory matters that impact the digital economy and is active on global internet governance issues. Ari speaks regularly on these topics and is actively engaged with tech policy stakeholders across the spectrum.

Donald Trump being in office, just like anyone else, the digital market changes its playing field. They both touch on Trump's statements on not having to follow WTO ruling, and address trade barriers.

Tim talks with Dan Golden about his Chicago based international digital marketing agency, BFO (Be Found Online). BFO incorporates skill sets acquired from years of experience in Search Engine Optimization, Search Engine Marketing, Social Media, Local Search and Web Analytics, to be the one-stop shop for your digital marketing needs. Dan gives some valuable tips for the listeners and shares the coolest thing he has ever done in his career.

In this episode Ross is joined by stand-in guest host, Scott Van Achte. The show was very diverse. It covered everything from Bing providing bot access to restaurants in local listings, to Yelp’s trust factor, algorithmic shifts at Google as of late, and a discussion of SEO myths that could be considered worth writing about.

How to Unlock the Secrets to a Life of Passion, Purpose, and Prosperity as James Martell speaks with Bestselling Author, Vickie Helm. Vickie  provides new insights for clients about work style that results in an increase in daily success, improving overall performance results and empowering teams while improving debriefing times and lowering stressful situations.

Following his Conversion Conference 2017 presentation (CRO tactics for making money with YouTube videos & ads) Dave Davies catches up with Greg Jarboe from SEO-PR. . They discuss conversion rate optimization tactics you should test on your YouTube videos and ads. Plus, Over-optimization is a thing. So are link-schemes.

LTV  - or Lifetime Value - is the “king” of app metrics and what companies must  calculate if they are want to achieve success for their app and fund growth for their business. Our host Peggy Anne Salz catches up with Martin Macmillan, founder of Pollen VC, a FinTech with offices in London and San Francisco, who discusses the company’s new LTV Calculator. Just 60 seconds - the time it takes to use the tool - can give app companies insights into the revenue they can earn and a window into app cash flow across 365 days. Martin walks through the mechanics of the LTV Calculator and why knowing your LTV is a must, particularly if you are serious about acquiring users cost-effectively through paid user acquisition.