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On todays episode of Webcology Jim and Dave talk about the difference between spammy links and unnatural link. They touch on how it's not good SEO to always agree with Google, because they’re often wrong. The conversation of net neutrality is started based on the recent comments by HBO host John Oliver. Last but not least they go over the recent Landy Awards.

Learn how to be a more effective sales person as James Martell talks with the hardcore closer, Ryan Stewman. Ryan is a 4-time best selling author,  and the CEO of Hardcore Closer, which teaches elite salespeople how to increase their closing ratios, deploy systems and recruit sales teams. He is also the Founder of Break Free Academy. The LEADER of modern marketplace sales training.

Your app can reach a global market, so why limit your focus to the two major app stores? Our host Peggy Anne Salz discusses how you can harness alternative app stores to drive double the downloads per app with Jason Hill, sales director at appScatter. They deep-dive into appScatter’s mission as the only company that addresses the complete range of distribution, tracking, performance, and business intelligence needs and issues developers face, and review the top app stores you should have on your list. Finally, Jason walks through practical tips and takeaways from More Is Better: Market And Monetize Your Apps On A Greater Scale For Greater Reach And Profit, a new white paper from appScatter that equips developers to understand what is involved in publishing to alternative app stores - and why they can’t go it alone. Download the free white paper here.

Talking about Russia and the Weaponized Narrative as Bennet Kelley with Braden R. Allenby Co-chair of the Weaponized Narrative Initiative of the Center for the Future of War, at Arizona State University. They discuss the impact that Russia may have played regarding the 2016 US and 2017 French general elections.

Tim speaks with Larry Harris, CSO of Sightly. Sightly allows you to deliver your most relevant video ads to the most receptive viewers on every device. We learned how he started as a copywriter for the novelist James Patterson and joined Sightly as an adviser who would become president of the company. They talk about Sightly's partnership with YouTube and works exclusively through Google's Adwords.

Today on Entrepenuer Effect Dush speaks to Simcha Gluck. Simcha is a keynote speaker and global trainer who has been running successful companies since age 20. He moved to the StartUp Nation of Israel from NY about a decade ago and has spent the past five years as the Co-Founder and Chief Fun Officer of FreshBiz. With over 10,000 hours of personal and professional development, Simcha is the author of the book “The New Entrepreneurz: Changing The Way You Play Life” published by Wileys, and was the radio show host of “Innovation Nation.” Currently, Simcha lives his passion for traveling and educating people around the world on how to refresh their lives and businesses through the cutting-edge FreshBiz methodology and the power of game-based learning.They speak about how to leverage the Power of Game-based Learning in your coaching business, plus hacking innovation and creativity.

Google has been testing a lot lately and we have a few pieces of intel to pass along thanks to the ever attention SEO industry; they don’t miss a beat! John and Ross also discuss their various perspectives on identifying and handling low quality content within their own websites.

Today on Webcology Jim and Dave talk about how Google Chrome will add new ‘Not secure’ warnings later this year.  Google assessing the ‘authority’ of web pages and has no single authority metric but rather uses a bucket of signals to determine authority on a page-by-page basis. Also Google Won’t Demote Pages For Linking to a 404 Page.

David Szetela welcomes back Kirk Williams, the owner of PPC Search Engine Marketing Agency for Google Adwords & Bing Ads - ‎ZATO. He offer his definition of SMB, a three-letter acronyms that translates into surviving PPC for small-and-medium-sized businesses.

Nick Quan, Performance Marketing Manager at Twitter who has joined the ranks of Liftoff’s Mobile Heroes, borrowed from mobile games UA expertise (managing user acquisition at EA Games) to move the needle on UA campaigns for Twitter. He discusses what all marketers can learn from games UA pioneers in performance marketing and reveals how he applied a smart approach to KPIs to scale mobile campaigns 4x at Twitter.