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  • How to Master Your Product's Lifespan and your Productivity from the "Come Back King" of ABC's Shark Tank
    How to master Your Product's lifespan and your productivity from the "Come Back King" of ABC's Shark Tank
    You may recognize this episode's guest, Stephan Aarstol, as being the “come back king” of ABC’s Shark Tank, but this serial entrepreneur has much more to offer our listeners than insite on how to get investors like Mark Cuban on your side. Stephan also mastered the management of a product’s lifespan and the benefits of funneling the 5 hour work day approach through his entire company.  
    In this episode, Stephan explains how he turned his horrible proposal of Tower Paddle Boards into now Mark Cuban’s top investment in Shark tank history by becoming business intentional. He also shares the way to plan for future diversification while scaling your current business at the same time. Stephan has turned the CEO mindset of 5 hour work days into a company policy for the past two years. Learn the pros and cons he has experienced by pushing his employees to work harder and faster while also giving them more personal time.
    Points of Interest From This Episode
    1:37 Learn about Stephan’s experience on Shark Tank and his offer from Mark Cuban.
    2:50 Stephan’s company, Tower Paddle Boards is now one of the top investments in Shark tank history.
    3:10 Learn how Stephans business intentional Pitch on Shark tank can help you with everyday business pitches.
    6:00 Speak to what your listeners actually care about in order to grab their attention.
    7:10 Stephan found that applying his services to a product was more successful than becoming a marketing consultant
    8:30 Stephan shares his entrepreneurial experiences with selling products.
    8:50 Today’s business world is a boom a peak and a bust. How do you stay successful?
    12:35 The things Stephan did to plan for the future diversification while scaling his current business at the same time.
    14:50 Stephan shares how he implied a 5 hour work day to his entire company.
    17:00 As we evolve, our production rate improves and the work hour should change to reflect that.
    18:20 Stephan found that there were a few issues with the 5 hour work day.
    20:15 Learn about identification of productivity tools.
    20:30 visit 5hourworkday.com to find productivity tools for your team that will allow you to work at a faster rate.
    25:55 How lowering the hours also raised the hourly rate of Stephan’s employees.
    28:00 Time is more valuable than money to millennials.
    32 min
  • Avenues to Increase Awareness and Participation in Brands
    Maria is joined by Michelle Scheuermann, she is the principal of Bullet Proof Communications, LLC, a marketing communications consultancy specializing in communication strategies utilizing both traditional and non-traditional avenues to increase awareness and participation in brands, events and more. Michelle created Bullet Proof Media Blog in 2009 as a way to share insights into outdoor TV world as she worked for Sportsman Channel. She has more than 10 years of experience in marketing, communications and PR. Her client list includes larger, well-known brands like Sportsman Channel and North American Media Group as well as working with television producers and non-profit organizations. They talk about How Maria feels marketers should be speaking to women who are participating in these sports. Also examples of some brands who are doing this well.
    37 min
  • Multi-Media Management and New Media Integration
    Tim discusses Multi-Media Management and New Media Integration with Charlie Fusco, the CEO and Creative Director of Synergixx, LLC. Synergixx, LLC is a multimedia marketing agency that produces campaigns and celebrity endorsements for clients. They also specialize in integrating TV and radio with new media by harnessing the power of their built-in community of avid listeners and merge it with social media channels and existing online programs.
    31 min
  • Project Owl, The Latest Google News on Podcasts, News Feeds and Some Discussion on Future Tech
    Google’s Project Owl is discussed along with some new finds from hyperaware Google watchers such as a potential Job Search system in the wings. John discusses noindexing duplicate content in news feeds and why it’s bad advice from Google. Ross praises Google on finally requesting more insight into false info on Google Knowledge Panel data (he focuses specifically on local data) and some discussion on the new tech and SEO.
    45 min
  • Everything About Metrics: What's Important And What's Not
    Gillian and Anne revisit metrics to take a deeper dive into finding the right measurements in your business for clarity and intelligence-based decisions. Rigor is critical such as what to measure, as is a comprehensive look at event streams. There is place for the broad metrics that make everyone feel good, such as numbers of downloads or clicks on an ad. But other measurements will inform how you run your business. Hear how to find such deep metrics and who in your company needs to collect them, and who needs to know the results. Everybody in your company needs to collect metrics regularly. Some metrics require daily – or more frequent tracking. Others, often those for Boards of Directors, require aggregation and monthly, quarterly, and annual tracking. Who needs what, when and where deserves your attention to be sure that your teams have the power they require to optimize your success.
    32 min
  • Falling Victim to Modern Technology
    Dush speaks with author Nicole Ertas on today's show. Throughout her career as a leading brand strategist for Jim Beam, Wrigley, Johnson & Johnson, General Mills, Kraft, Nestle, etc.,she realized there are four new types of consumers that are making or breaking businesses today. The new consumers require brands to connect with them in authentic and genuine ways but many large, established brands are not recognizing this. Dush and Nicole try to answer the question, are household name brands in serious danger of becoming irrelevant? Nicole Ertas explains why no-name brands are on the rise while the giants of the industry are falling victim to modern technology.
    31 min
  • Google Project Owl Fighting Fake News
    Google takes on Fake News and False information search results with Project Owl to launch a new emphasis on authoritative content to improve search quality. Jim and Dave speak on the disturbance in Google's advertising algorithms: currently Google raters are scrambling to adjust algorithms to no longer show unhelpful, offensive, or downright horrific content among ads. With this, Google’s army of live raters just became a militia. Google is busy launching new software like the new Google Assistant SDK, that can build hardware prototypes that include the Google Assistant, like a self-built robot or a voice-enabled smart mirror. Google advertisers start getting claims notices after parked domain PPC case settled for $22.5mm, the settlement stems from a case that dates back to 2008 about Google ads showing on error pages and parked domains. Jim and Dave discuss the huge drop on AMP pages over the last week in Google Analytics. Surprising to all, Google says 15% of all search queries are "new" to them - is it due to voice queries or non-english language queries?
    53 min
  • Creative Marketing Communications
    Maria discusses the FOX News harassment debacle. From Bill O'Reilly to Roger Ailes she gives you on the ins and outs of the entire situation. She speaks with Robin Donovan  and Kim Mickelson, of Bozell. Bozell is a company that offers creative marketing communications. Includes portfolio, case studies and map location.
    35 min
  • Exploring The Range Of In-App Messages To Create Campaigns That Convert
    Our host Peggy Anne Salz welcomes Dustin Amrhein, Solutions Leader at insert.io, to discuss how marketers can pick and choose from 30+ in-app messages and in-app campaign types known as “inserts” to fight churn, increase conversions and boost engagement with app users. From coupons and interstitials, to survey forms and fun quizzes, they review 30+ inserts from The Giant Book Of In-App Campaigns, the essential read for app marketers published by insert.io, a company best known for its automated in-app marketing platform offering customizable features.
    29 min

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