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While it’s true that VC funding to women founders has more than doubled in 10 years, the actual amount is paltry. Anne and Gillian discuss why this is so, and report on updates from Pitchbook and the first ever study from TechCrunch on women venture capitalists and whether they fund more startups with a woman founder. Conclusion? A firm ‘Maybe” and “Too soon to tell. The bright spot is the number of women investors is increasing, along with the growth of  organizations like Pipeline Angels and TiE Global Women’s Entrepreneur Network chapters in many cities.

James and Arlene Martell talk about How to Start a SmarterLocal Web Marketing Agency Offering High-Profit Services to Local Businesses. They shares some of their tools of the trade and what they have done to assist clients.

A survey breaks down what those local SEOs believe are the most important ranking factors for both local packs and localized organic search results. Apparently Burger King listens to the show. LOTS OF H1s for everyone. Everyone gets a H1. Domain age important in ranking, Meuller says NO.

Our host Peggy Anne Salz welcomes Shumel Lais, CEO of Appsumer, who details what marketers need to know - and the steps they need to take - to improve data-driven marketing, take control of their data and boost the performance of their paid marketing budgets. Lais, who has led UA teams and campaigns for 30 brands before founding Appsumer, draws from his agency experience to recount the story of how (and why) he set about to build the “advertising analytics of the future.”

This episode of SEO Rockstars touches on Google now letting you submit URLs for indexing straight from Search, as well as giving you the ability to fact check news. Not only is Google one fo the best search engines but we give you 5 Reasons Why Google is Best Place to Work. Google has been trying to reduced fake Google Maps listings and have by 70% since 2015. Also a tip of the hat to blogging wizard for The Definitive Guide To Getting Google Sitelinks.

Bennet interviews Annie Goldson, the director of  Kim Dotcom: Caught in the Web, a feature-length documentary about one of the world’s most notorious Internet entrepreneurs (or pirates. depending on your point of view). 

The film about the Germany-born, New Zealand-based founder of MegaUpload was recently featured at SXSW 2017 and is described as “a film about ownership, privacy and piracy in the digital age.”

Tim is joined by the CEO of Matchnode Chris Madden. Matchnode is a digital marketing agency focusing first on strategy, then back-filling with the tools to fulfill that strategy. They speak about data and creativity as in all in service of growing your business.

Today on Webcology Google’s Mobile first index unlikely to launch before 2018. Gary Illes, Next10conf. Remember, Gary is the person who predicted the coming Penguin update, starting in autumn 2015. They think its time to update the SEO Periodic Table. Every 2years Search Engine Land updates the table. Lastly, The future is PASO (Personal Assistance Search Optimization) – John E. Lincoln. Digital marketers should know where PAs get their information. If you accept the premise that the future of SEO is all about PAs and personal assistant search optimization, then you should be asking yourself the following question: “Where do PAs get all their information?”

Every startup needs a cap table, even if the only shareholders are the founder and perhaps a partner or two. As you grow, you will most likely be making awards of stock or options to advisors, employees and investors. You cap table is a summary of all transactions in your stock register, and therefore a complete record of who owns all the assets in your company. Gillian and Anne go over all the basics you need to know, as well as some online tools that make setting up and managing your cap table easy, so you can get back to the important business of growing your startup.

David Szetela welcomes back Fredrick Vallaeys from Optymzer to talk with us about creating comprehensive reports for clients, and we show you how we do it with Data Studio. With Data Studio, Once you make a report, you can change the report as if it were a template!