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Daytona Beach News Journal Sports Editor Scott Zucker Returns to CLBR. With March Madness in full bloom, the NBA Playoffs and the baseball season about to start, we thought we would check in with Scott Zucker – especially in light of his recent column “Passer rating, not politics, hurting Colin Kaepernick” coming days after President Trump’s statements about the quarterback.

Host of Business Intentional, Shelby Larson interviews Susanna Spiccia from Reimagine ATL about her amazing Non-Profit that helps the youth in our country have a voice. I first met Susanna at the Spanx headquarters in Atlanta. The Sara Blakely Foundation teamed up with the Center for Civil Innovation and Susanna was one of the awesome female social entrepreneurs doing amazing work.

I was immediately drawn to Susanna and her organization, especially her vision for No Comment, a news media organization run solely by teens covering topics from teen homelessness, gender challenges, to mental health issues that are currently a struggle for the youth in our society. I wanted to interview her for two reasons:

Her organization is one that I TRULY believe in and is worth bringing awareness to.She has attracted impressive donors, support and celebrity attention for her organization that anyone with a business, especially a non-profit, would LOVE to do.

You can go to http://businessintentional.com... to learn all about Re-imagine ATL, No Comment and some of Shelby’s top take-aways after sitting on the Maverick 1000 impact board for 2 years and working with all of their cause partners.

Points of Interest from this episode:

3:08 - Susanna tells us all about Reimagine ATL

4:20 - The new launch of NOCO Media (No Comment)

5:48 - How Six Man got involved with re-imagine ATL

6:40- Learn why large companies like Turner, Sara Blakely, and the Grammy’s sponser Re- Imagine

11:05 - Susanna shares how she got the support of national brands

11:52- How Linkedin helped Susanna reach out

13:34- How having fun and entertainment makes this organization stand out among the rest when it comes to investors

16:20- How Susanna brings in investors through sweat equity vs. money and the success that brings

17:20- The concept behind No Comment Launching April 1st through social media live stream.

20:30 - How the power of gratitude brings a steady flow of volunteers to her organization. 

22:00 - Skill-based volunteers vs. Cash donations

23:34 - How important the ask is when you need something done for your business

24:30 - April 1st, 2017 - You do NOT want to miss this!

27:20 - Susanna’s top takeaways for running a successful non-profit

28:00 - The importance of staying connected to the end product and the good that comes from all of the hard work scaling a non-profit takes

29:00 - Finding, and connecting, to donors who will naturally care about YOUR cause

Maria speaks with Heidi Lear the US director of brand marketing at GoodPin, the leading "make-a-difference ecosystem" designed for today's donors and socially responsible brands by bringing together people, brands, and charities. GoodPin effects how communities come together and how they give back by pushing the boundaries of responsible consumption to create individual impacts while developing corporate branding. By empowering consumers to interact with brands and causes through the GoodPin app and website they can discover stories, investigate brands, and really impact the world around them - whether it's local or global.

Harnessing the power of online reviews as Thomas Ballantyne spoke last week at SMX West about the value of online reviews, showing why businesses need to start thinking about them if they aren't already.

Plus, a recap of a session on the Definitive Guide to Local Search Ranking Factors. 

How Google Chooses “People Also Search For” in Knowledge Panels  

Understanding the Quick Answers Box 

Questions to Assess SEO Candidates' Knowledge

Tim is joined with Michele Landis, Vice President of Business Development & Strategic Partners at Accessible360. Accessible360 is a service that helps businesses provide accessibility to their websites and applications for disabled individuals who access technologies like the internet with screen readers.

They discuss how seamlessly Accessible360 works with developers and how you can save up to 10x by working with Accessible360 while building your website.

Every successful person speaks of mentors that led the way and provided encouragement.  This is especially true when you are founding a startup, a time when you “perpetually need more expertise than you could possibly accrue as an individual,” according to Amy Chang, founder of Accompany. Mentors, and Advisors will get you there. Anne & Gillian tell how to find mentors, and how to optimize their input.

Graphic Design and ordering graphics from sites like upwork. Plus, finding the graphics needed to fit your wordpress themes. plus how to work around simplifying building wordpress themes with the right functionality without bulking your site with plugins.

Jim and Dave discuss the security side of Facebook, mobile applications, the difference between the Facebook App and Facebook Messenger. Looking at the sheer number of unique identified user in the Facebook universe, how 40% of all people on earth are using Facebook, and Whatsapp being second largest social networking, followed by Youtube and others in the top ten.

They also respond to ads showing beside negatively associated videos and pages, which leads to a discussion on ads pertaining to good and evil and the on-going challenge of Google Adsense with their ad placement beside existing global issues.

In this episode, Peggy Anne Salz welcomes back Paul Berney, co-founder of mCordis, to talk about the organization's recent efforts and successes in its mission to educate the industry around the rise of the connected individual and the imperative to become The Connected Marketer. Paul takes us through a crash course in understanding the role of mobile in a larger strategy to link up physical, digital and sensorial experiences in order to create stronger emotional connections between our brands and our customers – on their terms. Shahab Zargari also concludes with his hotspot series on influencer marketing - the importance of a smart campaign with actionable goals and proving the ROI.

The business-intentional focus of this episode is two-fold:

To Thine Own Self Be True: How to create sustainable businesses that are in alignment with your true self.

Charity That Drives Revenue: How to create evolved enterprises where having a cause partner actually DRIVES revenue for your business.

One of the many things that I love about Yanik is that he truly walks his walk. With the launch of his new book and program - Evolved Enterprise he has lifted 1,000 people out of poverty.

For more information on Yanik's Evolved Enterprise journey in creating Maverick Village in Africa and on how you too can create your own Evolved Enterprise and make altruism a tactical business advantage check out my blog at http://businessintentional.com/episodes/cause-partner-advantages/

Points of Interest From the Episode

3:55: - Being in alignment with your business and staying in alignment with it

5:00 - Entrepreneur Challenge: Working hard to achieve success only to learn that it doesn’t actually fulfill you

6.50 - Incorporating your passions into your business

8.40 - How Yanik has shifted his enterprise the past seven years to reflect his passions

11.55 - Takeaways from Sir Richard Branson’s quote that says, “the key to success is not in figuring out how much money you can make, but how much impact you can have by serving others.”

14.20 - Create space in order to create success and happiness

18.00 - Mindset: Devastating Failure vs. doors closing so you can make a better shift?

19:40 - What I learned from spending the day with Sara Blakely, Founder of Spanx

20.50 - Evolved Enterprise!

22.40 -Which of the 11 Evolved Enterprises in Yanik’s book is Shelby’s favorite

24 - Evolved Consumerism

27.40 - How to Evolve YOUR Enterprise