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Welcome to our very first MYTH BUSTING episode!

If you’re an SEO nerd, this episode will be a dream come true! There is no one who can talk shop so authoritatively as Dori Friend from SEO Intelligence Agency (SIA). In SIA,she and Kyle Roof perform single variant testing on as many SEO factors as we, her subscribers can dream up. She’s the reason I can make SEO decisions for my client’s based on FACTS and not correlation or conjecture.

In this episode, Dori and I talk through some of the more popular SEO Strategies and theories, even some taught by Moz and reveal which ones are truths that you should be incorporating into your SEO strategies and which are myths that have been busted!

For a cheat Sheet of Dori's Onsite SEO tips, go to: http://businessintentional.com/myth-busting

Here is What You Can Look Forward To:

:55 - Learn how Dori Friend  bounced back from losing a million dollars in domain

Inventory in 2012 and then created the SEO Intelligence Agency.

2:25 - Correlation studies vs. Case studies.

5:55 - Myth or Truth: Is overuse of caps harmful?

7:00 - Myth or Truth: Does adding more than one keyword in your title create over optimization?

7:50 - Whether the keyword should be in the front, the middle, or the back.

8:30 - You need to have your keyword in the title tag. That is the most important thing.

9:43 - Myth or Truth: Linking to your homepage from your homepage gives you a slight boost.

12:00 - Myth or Truth:  LSI vs. Keywords, everyone's favorite topic.

14:30 - Myth or Truth: On-page Keyword Placement

16:33 - Moz myths that we have confirmed or busted.

17:28 - Myth or Truth: You should Optimize for clicks instead of keywords.

19:40 - How huge is engagement?

20:30 - Myth or Truth: EMDs (exact match domain) no longer work (and may even hurt you)

21:28 - Myth or Truth: Having a keyword in the URL is also a ranking factor?

22:00 - Myths or Truths re: Paid Links

24:55 - Myth or Truth: Optimizing for multiple keywords gives you more SEO lift

26:00 - Myth or Truth: Favicons add ranking value

Wow! I could not have had a better interview for the very first episode of my podcast - Business Intentional! I had the privilege to interview one of my business partners, Rachael Berguson as well as Mari Lewis who is an Agency Development Manager at Google. We, Klear Digital & Intentional.Media , have a unique relationship with Google because of the results that our agencies consistently get for our clients in Google.

Our Exclusive Relationship With Google

This relationship is not to be confused with being a Google partner, which we are as well. This is connection is something above and beyond that and only the highest performing agencies get access to a special Agency Development Manager, like Mari. (BTW, I’m pretty sure we got the best one! Mari is awesome!)

Needless to say, when I was offered my own show, I could think of no one better to kick it off with than Mari Lewis. Originally, the topic was going to be exclusively about Video Marketing Trends in 2017, and we definitely covered that in this episode, but the parts I’m excited about are the topics that came up that weren’t pre-planned AT ALL.

Points of Interest From This Episode:

4:15 - Why Video is so hot in 2017 aka “Winning the Micro Moments”

6:35 - The difference between paid and organic algorithms in Youtube

7:40 - 3 Step Strategy for creating wins with paid advertising in Youtube

13:06 - Segmentation (If you understand nothing else, you really need to understand THIS.)

17:21 - Example of the power of segmentation/intention in the Dental market

20:30 - 300% Revenue Bump in the 1st 30 days Case Study from Google

25:00 - What to do if your Youtube Videos are getting really low paid traffic engagement, but really high organic engagement

26:15 - Another Digital marketing trend that Google says is soaring to the top in 2017

28:52 - Ideal video length both for paid traffic purposes and in a social environment

Want A Free Paid Traffic Strategy Assessment?

If you would like us to take a “Peek under the hood” at your Adwords accounts and paid traffic strategies for Google, Youtube, Facebook and other properties just reach out to us at http://businessintentional.com...

Full Service Content Marketing: From Blog Posts to Featured Content as Scott Severson joins us to talk about his full service content marketing and software company Brandpoint, which helps clients from blog content to feature articles. Scott talks to Tim about a change in the overall market and how brands interact with their customers. Should content be the starting point of every sales process?

Maria speaks with Maggie Montagna, a Senior Associate with Marvin Traub Associates. Maggie shares with us some details on a new study entitled “The ‘New Davids’” a report examines cutting-edge e-commerce-driven businesses that are challenging traditional retail.

Term Sheets 101Terms sheets are good news, but they can be intimidating. Gillian and Anne break down what some of the confusing terms and what they mean, what to look out for. Disclaimer none of this is in any way legal advice, as they are not attorneys. As always, you best course is to consult your own attorney for all legal interpretations.

Google is finally policing Google Partners with stricter policies due to misrepresentation issues. Also, updates to Google’s Quality Rater Guidelines show an increased interest in minimizing the visibility of lower quality content and, more pointedly, fake news.

App experiences aren’t limited to smartphones; combined with bots and AI they are bridging the digital and physical worlds, creating new opportunities for smart marketers to reach, engage and convert consumers on the daily journey. Our host Peggy Anne Salz catches up with Paul Jarrett - managing director and founder of Sonin, a leading UK app development agency creating bespoke apps for enterprises and consumer use – to discuss this shift and how cutting-edge brands, including Walmart and Shell, are re-imagining the app experience to offer consumers value on mobile and in the real world. This week’s Hot Spot segment with Shahab Zargari lifts the lid on the real story behind influencer numbers.

State of Searcher Behavior Revealed; PayPal shares slide after Google announces rival email feature which leads to some commentary about Peter Theil. Google Allo can reveal to your friends what you’ve searched. Google: Page Layout Algorithm/Penalty Is Still Important. Google Tackles Fake News, Inaccurate Content & Hate Sites in Rater Guidelines Update

We dive deep into Google Adwords If-Function ads today as David welcomes back the Co-Founder of AdAlysis Brad Geddes! Brad gives us some insight with Adwords If-Function ads including the advantages for mobile users. We also talk about some of our favorite events to go and speak at.

James Martell discusses Building Massive Lists, Overcoming Adversity, Working Remotely (from Anywhere), and Making Real Money Online with Affiliate Entrepreneur Reed Floren.