WebmasterRadio.fm

WebmasterRadio.fm

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WebmasterRadio.fm episodes

  • Building a Dream Lifestyle as a Podcaster (Ep.456)
    Building a Dream Lifestyle as a Podcaster, and What It REALLY Takes to Put Together a First Class Show with Brad Axelrad from The Face Your Dragon Podcast. According to a 2016 study weekly podcast listeners consume about 5 podcasts a week, so Brad and James will give you all the intel needed to raise the bar in your podcast and podcast business.
    35 min
  • Identity Theft Resource Center: Supporting Victims of Identity Theft
    Bennet talks to Eva Velasquez, the President/CEO at the Identity Theft Resource Center. Founded in 1999, the Identity Theft Resource Center® (ITRC) is a nationally recognized non-profit organization established to support victims of identity theft in resolving their cases and to broaden public education and awareness in the understanding of identity theft, data breaches, cybersecurity, scams/fraud, and privacy issues.
    52 min
  • Engagement Benchmarks: How Much Should You Pay For Users Who Really Use Your App?
    Following our insanely popular series profiling the Mobile Heroes here on Mobile Presence, our host Peggy Anne Salz catches up with Dennis Mink, VP Marketing at Liftoff, to discuss the talents, background and appetite for app market and engagement data that define UA experts and distinguish Mobile Heroes from ordinary app marketers. Drawing from the data Liftoff released in its recent Mobile App Engagement Index - which breaks down the cost per action (CPA) for apps in five major categories (Shopping, Finance, Gaming, Travel and Utility) - Dennis and Peggy run through the myths and truths around where marketers should focus spend and where they could be leaving money on the table.
    32 min
  • How Brands Are Becoming Broadcasters
    Today we are given tremendous insight into advertising with in the new age of video advertising and story advertising, as opposed to banner advertising.  Tim welcomes ModOp president and co-CEO Jeff Suhy. They talk about the hottest channels for advertisers to consider plus how brands are becoming broadcasters.
    33 min
  • Flex for Executive Women
    Flex for Executive Women discussed as Maria Reitan talks to Romaine Thomas, the Founder of Juggle Jobs. Romanie explains how more companies are starting to see the value of offering flexible positions in their organizations and what factors are pushing them to this awareness.
    26 min
  • Google Search Quality Crisis
    Google’s biggest-ever search quality crisis; Why do marketers still struggle with innovative search tactics?  Google Testing Breadcrumb URLs Above Titles on Mobile Search Results. Eric Enge recaps a session from SMX West where audience members were able to ask Google anything.  How to Get Back on Track After a Drop in Rankings. Brand Safety Issues At Google: 'Much Ado About Nothing'
    45 min
  • How to Build a Board of Directors
    Eventually your startup will need a board of directors. But, when do you shift from advisors to directors, and what are the need for them, as well as the ramifications of setting up a BOD? Anne and Gillian answer these questions and walk your through the process of recruiting, compensating and retaining an effective board for your startup.
    33 min
  • Significant Privacy Concerns And The New Era of Technology
    Jim and Dave discuss how the Trump Administration and Republican Congress are allowing ISPs to monitor, manipulate, and sell your private information - from financial, medical, social security number, browsing history, mobile app usage, content of emails and online chats to third parties that place the highest big without your consent and with no opt-out feature and how Canada is taking a different approach in this matter. They then discuss Kelsey Jones leaving Search Engine Journal to focus on her own business, MoxieDot and StoryShout. They follow up with the now free Google Optimize 360 and the impact of A/B testing; and how Google Home is integrating new features like August, Wink, LIFX, TP-link, Rachio, and Vivint. Jim and Dave talk more on the new era of technology and how 2018 will be so different from the world we know today in 2017.
    54 min

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