Wedding Bossness

By The wedding videography podcast that’s all about businessBusiness Entrepreneurship Education How To Management

Wedding Bossness episodes

February 18, 2019How to communicate your brand to clients with Megan Kuethen
Welcome to the wedding bossness podcast, I am your host, Paul Santiago. We’re at episode 9 and today is going to be killer because it’s all about branding, we’ll deconstruct and demystify the elements that make up this very important aspect of your business. Just so you know, this one isn't just any other episode because today is Masterclass Monday. Which means I brought in someone who specializes in this topic so you need to bring out your notepad, pen, tablet, your quill or whatever you use to takes notes, grab your coffee because Megan is ready. Let me give you a head start to get comfy and let’s start the class!
Megan Kuethen (keethen) is the original wordsmith and brand coach for creative entrepreneurs. In 2012, she started the Wordsmithery to help photographers put into words what was already in their hearts. From there, the evolution to business coach was a natural one, and now she helps creative entrepreneurs get clear on their brands, attract their dream clients, and build sustainable and profitable businesses.
"Your brand is what other people say about you when you're not in the room.” - Jeff Bezos
In its simplest form, brand is nothing more than the perception about a company, product or service in the minds of the customers.
Just a quick recap:
The three core elements of a brand:
Values - This is the what - the purpose, the power, and the profit
Avatar - The Who - the person you are speaking to
Story - The How - the way you convey your values to your avatar
You are the brand. The brand that will guide your clients to the success. Look around that’s exactly what your favorite brands do to you! So make sure you understand your purpose and know where you’re headed. I love Sony, apple, google. They make my life so easy because everything is automated. I know, don’t tell me I’m going to get hack. All they can do is turn my light bulbs on and off.
I’m adding the books that we talked about earlier as an affiliate link in the show notes. I hope this episode was helpful, also if you have any questions or suggestions, just feel free to reach out! I’m throwing all these information goldness for free so I’d really appreciate if you help me by subscribing, rating or leaving a review, Thanks so much to those who already did it, thanks for listening it means the world to me, watch out for Monday masterclass and I’ll see you on the next Wedding Video Boss podcast. Till then, play nice if you can’t win, be nice if you’re good looking. Bossman out.
Affiliate links:
Building a StoryBrand by Donald Miller - https://amzn.to/2U1FGPq
Start with why by Simon Sinek - https://amzn.to/2U0fBAF
Listen to the Wedding Bossness podcast here: https://linktr.ee/weddingbossness
Subscribe to Musicbed - http://share.mscbd.fm/WeddingBossness
Your subscription to Musicbed includes: - Unlimited music for all of your wedding films - Access to a curated roster with hundreds of artists and composers, including CHPTRS, Tim Halperin, The Light The Heat, Tony Anderson, Chad Lawson, and more. Also, browse dozens of curated playlists like Romantic, Uplifting Acoustic, Cinematic, and more. - Full clearance to upload to all social media and streaming platforms, including quick YouTube clearance with SyncIDTM.
Get 50% for Honeybook by using our code: http://share.honeybook.com/boffovideo
Canva: http://canva.7eqqol.net/OqKGW
Get 10% off of Soundstripe: https://soundstripe.grsm.io/paulsantiago
Checkout the YouTube channel for bite sized business videos: https://www.youtube.com/channel/UCs4f-7m3H2K562O3Lb01xcw/
LIKE THE PAGE! https://www.facebook.com/weddingbossness
JOIN THE GROUP! /www.facebook.com/groups/weddingbossness/
The Wedding Bossness Podcast hosted by Paul Santiago
BossIG: www.instagram.com/weddingbossness
BoffoIG: www.instagram.com/boffovideo
Website: www.weddingbossness.com
Special thanks to Ning Wong for the sexy headshot
Music credits: Season 1 : Isaac Joel - Azophi, Isaac Joel - Adler, Isaac Joel - Obliqua and Isaac Joel - Clavius from www.SoundStripe.com Season 2 : Yung Koolade - Rise, Isaac Joel - Two Leaf Anemone, Yung Koolade - Shee give me that good love from www.SoundStripe.com
Branding was a big part of our 'significance in the wedding industry' and that includes website and SEO improvements. Shoutout to Cloud and Web Services for revamping our Boffo Video website and helping us reach so much more people!
Support Wedding Bossness by contributing to their Tip Jar: https://tips.pinecast.com/jar/wedding-bossness
Check out our podcast host, Pinecast. Start your own podcast for free with no credit card required. If you decide to upgrade, use coupon code r-ea71ad for 40% off for 4 months, and support Wedding Bossness.
1 hr 5 min
February 13, 2019Pricing strategies and a demo for computing cost
Welcome to the Wedding Bossness Podcast, I am your host, Paul Santiago. We’re at Episode 8 and I want to talk a little bit more about pricing so let’s tackle the different pricing strategies, the cost factors that you should consider, and a live breakdown of how to compute for the price. So let’s start with a quote:
"Pricing is actually pretty simple...Customers will not pay literally a penny more than the true value of the product."
Ron Johnson
Pricing is the one thing that creatives never want to talk about. Probably it’s because we create art and art is priceless OR "like you know, I’m just doing this for fun bro”.
That’s right! Having a business should be fun!
There are different types of pricing strategies but I have summed it up to the three most useful:
Price based on cost
Price based on market
Price based on perceived value
Cost factors:
Labor - Post Production - Overhead
Value Factors:
Experience
Quality
Customer Service
Cost breakdown:
---EXAMPLE---
Lead shooter
Second shooter
Highlights
Music
Software
Business Insurance
Incidentals
TAX
Things to note:
If someone books your top package, it means it’s time to raise your prices.
Your price is your brand - be aware of that
Demand will be the gauge for raising prices
Bottom line is, your business needs to be sustainable and pricing correctly is the key. Don’t forget though, using these pricing strategies will help you earn money but the quality of your product is what gets your business.
"Price is what you pay. Value is what you get." - Warren Buffett
I hope this episode was helpful, also if you have any questions or suggestions, just feel free to reach out! I’m throwing all these information goldness for free so I’d really appreciate if you help me by subscribing, rating or leaving a review, Thanks so much to those who already did it, thanks for listening it means the world to me, watch out for Monday masterclass and I’ll see you on the next Wedding Video Boss podcast. Till then, play nice if you can’t win, be nice if you’re good looking. Bossman out.
Listen to the Wedding Bossness podcast here: https://linktr.ee/weddingbossness
Subscribe to Musicbed - http://share.mscbd.fm/WeddingBossness
Your subscription to Musicbed includes: - Unlimited music for all of your wedding films - Access to a curated roster with hundreds of artists and composers, including CHPTRS, Tim Halperin, The Light The Heat, Tony Anderson, Chad Lawson, and more. Also, browse dozens of curated playlists like Romantic, Uplifting Acoustic, Cinematic, and more. - Full clearance to upload to all social media and streaming platforms, including quick YouTube clearance with SyncIDTM.
Get 50% for Honeybook by using our code: http://share.honeybook.com/boffovideo
Canva: http://canva.7eqqol.net/OqKGW
Get 10% off of Soundstripe: https://soundstripe.grsm.io/paulsantiago
Checkout the YouTube channel for bite sized business videos: https://www.youtube.com/channel/UCs4f-7m3H2K562O3Lb01xcw/
LIKE THE PAGE! https://www.facebook.com/weddingbossness
JOIN THE GROUP! /www.facebook.com/groups/weddingbossness/
The Wedding Bossness Podcast hosted by Paul Santiago
BossIG: www.instagram.com/weddingbossness
BoffoIG: www.instagram.com/boffovideo
Website: www.weddingbossness.com
Special thanks to Ning Wong for the sexy headshot
Music credits: Season 1 : Isaac Joel - Azophi, Isaac Joel - Adler, Isaac Joel - Obliqua and Isaac Joel - Clavius from www.SoundStripe.com Season 2 : Yung Koolade - Rise, Isaac Joel - Two Leaf Anemone, Yung Koolade - Shee give me that good love from www.SoundStripe.com
Branding was a big part of our 'significance in the wedding industry' and that includes website and SEO improvements. Shoutout to Cloud and Web Services for revamping our Boffo Video website and helping us reach so much more people!
Support Wedding Bossness by contributing to their Tip Jar: https://tips.pinecast.com/jar/wedding-bossness
Check out our podcast host, Pinecast. Start your own podcast for free with no credit card required. If you decide to upgrade, use coupon code r-ea71ad for 40% off for 4 months, and support Wedding Bossness.
12 min
February 11, 2019Why businesses fail and pricing mistakes with Jeremy Chou
Welcome to the wedding bossness podcast, I am your host, Paul Santiago and today is… you guessed it right… today is Masterclass Monday! Which means you need to bring out your notepad, pen, tablet, your quill or whatever you use to takes notes because you’re not going to want to miss this one. I think today’s instructor is almost ready so let me give you a head start to grab that coffee or any warm beverage and let’s start the class!
Jeremy Chou is an international wedding photographer based out of Southern California. In the past 10 years, he has established himself as one of the most sought after wedding photographers in the industry. His work has been seen throughout all major US wedding blogs & select wedding publications. In addition to weddings, he also holds regular workshops throughout US and other international destinations for up & coming wedding photographers.
So friends, help me in welcoming, Jeremy Chou!
Blog article: http://jeremychouworkshops.com/business/top-5-reasons-why-wedding-photographers-fail-2/#more-2194
Top 5 reasons why wedding photographer’s business fail:
Lack of technical skills
Not pricing yourself as a sustainable business.
Fear of failure
Inconsistency in your work
Not understanding your ideal client base.
Blog article from Mastin Labs: https://www.mastinlabs.com/photoism/articles/top-5-tips-pricing-wedding-photographer
TOP 5 MOST COMMON PRICING MISTAKES FOR WEDDING PHOTOGRAPHERS
Pricing. The mere mentioning of the word could send some photographers shivering in the corner. It’s definitely one of the most important factors in running a successful AND sustainable business. Price yourself too high before you are ready, you risk losing all of your clients & referral base. Price yourself too low, you risk booking too many clients & burning out before you even have a chance to grow. In my years of speaking with other photographers, pricing continues to dominate the conversation when it comes to the business side of things. While there’s no right or wrong pricing point to set for your services, there are definitely obstacles one has to overcome in order to have a sustainable business.
When a photographer starts his/her business, the very first decision you have to make is ‘how much should I charge’. While seemingly simple, it’s a fairly complex decision-making process. There are quite a few schools of thoughts on the proper way to price photography services, however, the basic concepts are essentially the same: figure out how much it takes to run the business (insurance, equipment costs, marketing costs, etc.) and then how much you want to make as profit. Divide that sum up with how many sessions you want to shoot. That will give a rough average on how much each session should be priced.
It might seem common sense, but the fact is many photographers who are starting out will not be able to command a price point high enough to maintain a profitable business. However, even if you are a photographer who isn’t able to quite yet command a higher price point, I truly believe we all should understand the following 5 common mistakes when it comes to pricing.
Top 5 most common pricing mistakes for photographers
Not knowing your business model.
Your work simply won’t allow you to command a higher price point due to lack of consistency.
Being in the pricing ‘dead zone’.
Overly complicated price guide.
No incentive for clients to book a higher package.
Simply put, pricing can make or break a photographer’s business. Many times we will have to field test different strategies in order to find out what works the best for our intended market. I hope these five most common mistakes most photographers make will help others on the right path!
So there you have it! Since you already know why businesses fail, make sure your fail smart and price yourself properly because, we’re a small business so we kinda need to make money. This is the first Masterclass Monday and I would love to know what you think, so feel free to reach out so I can bring in the right people to help you in building your business!
I hope this episode was helpful, also if you have any questions or suggestions, just feel free to reach out! I’m throwing all these information goldness for free so I’d really appreciate if you help me by subscribing, rating or leaving a review, Thanks so much to those who already did it, thanks for listening it means the world to me, watch out for Monday masterclass and I’ll see you on the next Wedding Video Boss podcast. Till then, play nice if you can’t win, be nice if you’re good looking. Bossman out.
Listen to the Wedding Bossness podcast here: https://linktr.ee/weddingbossness
Subscribe to Musicbed - http://share.mscbd.fm/WeddingBossness
Your subscription to Musicbed includes: - Unlimited music for all of your wedding films - Access to a curated roster with hundreds of artists and composers, including CHPTRS, Tim Halperin, The Light The Heat, Tony Anderson, Chad Lawson, and more. Also, browse dozens of curated playlists like Romantic, Uplifting Acoustic, Cinematic, and more. - Full clearance to upload to all social media and streaming platforms, including quick YouTube clearance with SyncIDTM.
Get 50% for Honeybook by using our code: http://share.honeybook.com/boffovideo
Canva: http://canva.7eqqol.net/OqKGW
Get 10% off of Soundstripe: https://soundstripe.grsm.io/paulsantiago
Checkout the YouTube channel for bite sized business videos: https://www.youtube.com/channel/UCs4f-7m3H2K562O3Lb01xcw/
LIKE THE PAGE! https://www.facebook.com/weddingbossness
JOIN THE GROUP! /www.facebook.com/groups/weddingbossness/
The Wedding Bossness Podcast hosted by Paul Santiago
BossIG: www.instagram.com/weddingbossness
BoffoIG: www.instagram.com/boffovideo
Website: www.weddingbossness.com
Special thanks to Ning Wong for the sexy headshot
Music credits: Season 1 : Isaac Joel - Azophi, Isaac Joel - Adler, Isaac Joel - Obliqua and Isaac Joel - Clavius from www.SoundStripe.com Season 2 : Yung Koolade - Rise, Isaac Joel - Two Leaf Anemone, Yung Koolade - Shee give me that good love from www.SoundStripe.com
Branding was a big part of our 'significance in the wedding industry' and that includes website and SEO improvements. Shoutout to Cloud and Web Services for revamping our Boffo Video website and helping us reach so much more people!
Support Wedding Bossness by contributing to their Tip Jar: https://tips.pinecast.com/jar/wedding-bossness
52 min
February 06, 2019Let's talk lenses!
Welcome to the Wedding BossnessListen to the Wedding Bossness podcast here: https://linktr.ee/weddingbossness
Subscribe to Musicbed - http://share.mscbd.fm/WeddingBossness
Your subscription to Musicbed includes: - Unlimited music for all of your wedding films - Access to a curated roster with hundreds of artists and composers, including CHPTRS, Tim Halperin, The Light The Heat, Tony Anderson, Chad Lawson, and more. Also, browse dozens of curated playlists like Romantic, Uplifting Acoustic, Cinematic, and more. - Full clearance to upload to all social media and streaming platforms, including quick YouTube clearance with SyncIDTM.
Get 50% for Honeybook by using our code: http://share.honeybook.com/boffovideo
Canva: http://canva.7eqqol.net/OqKGW
Get 10% off of Soundstripe: https://soundstripe.grsm.io/paulsantiago
Checkout the YouTube channel for bite sized business videos: https://www.youtube.com/channel/UCs4f-7m3H2K562O3Lb01xcw/
LIKE THE PAGE! https://www.facebook.com/weddingbossness
JOIN THE GROUP! /www.facebook.com/groups/weddingbossness/
The Wedding Bossness Podcast hosted by Paul Santiago
BossIG: www.instagram.com/weddingbossness
BoffoIG: www.instagram.com/boffovideo
Website: www.weddingbossness.com
Special thanks to Ning Wong for the sexy headshot
Music credits: Season 1 : Isaac Joel - Azophi, Isaac Joel - Adler, Isaac Joel - Obliqua and Isaac Joel - Clavius from www.SoundStripe.com Season 2 : Yung Koolade - Rise, Isaac Joel - Two Leaf Anemone, Yung Koolade - Shee give me that good love from www.SoundStripe.com
Branding was a big part of our 'significance in the wedding industry' and that includes website and SEO improvements. Shoutout to Cloud and Web Services for revamping our Boffo Video website and helping us reach so much more people! Podcast, I am your host, Paul Santiago. It’s episode 6 and we’re talking about the the most commonly used lenses, the best versions (like brands that sell it) and I will reveal the lenses that I love to use! Before the music comes in, here's a quote to put things into perspective...
"I see everything through a spiritual lens.” - Katy Perry
Wait that’s not right… oh here it is…
“Different eyes see different things” - From the song, Different strings by Rush
Your lenses are the eyes of the audience, and different kinds of lenses will show the viewer different things. There are different types of lenses: ultra wide angle (8mm-24mm), wide angle (24mm-35mm), standard (35-50mm), telephoto lenses (85mm to 300mm+++). A prime lens has a fixed focal length, and a zoom lens can go in and out to provide a wider range of focal lengths.
Prime lenses have better optics than zooms, they usually can have a wider aperture, which gives them better low-light performance. Although prime lenses can be cheaper, because it less moving parts. Zoom lenses offer more flexibility when you shoot.
They say when you’re a beginner, it’s better if you start with zoom lenses and as your skill level progresses you can move to prime lenses. These lenses will offer different looks because of the way its made and the way the glass is positioned. So when you film someone with a 50mm and you film the same subject with a 70-200mm, let’s just say you’ll get either a great review or an email that says, “hey Paul, I was wondering if you have any shots other than the one’s where 90% of my wide face is in it?"
You can actually youtube focal length videos on how one subject looks through different lenses. Let me try to find one and post it on the show notes:
https://gfycat.com/cooperativepreciouslaughingthrush
Here are the most commonly used lenses and their corresponding situations:
35mm f/1.4 - Prep, Establishing shot of pre ceremony, ceremony and reception, detail shots
50mm f/1.8 - (Nifty-Fifty) Romantics, Dancing
85mm f/1.4 - Prep, Detail shots, Dancing
70-200mm f/2.8 - Back camera
100mm f/2.8 - Macro shots
After researching, I just realized that the way I film weddings is totally different from the norm. I’m not bragging or anything but I kinda feel relieved because now I know that I can actually share something useful hahaha
"You have to kind of be invisible... so you use a longer lens." David Bailey
Okay so I film using zoom lenses more than primes. The main reason is that I don’t want to be in the way of a moment when it happens and reason number two is with a zoom lens, I can easily adjust my lens in a split second to grab a particular moment. Well, there’s also reason number three, which was originally number one, which is so that I can adjust if the photographer gets in the way. Now I communicate better with photographers BUT there are still a lot of photographers out there who have no idea what lens to use for a particular situation or have no clue that there’s a videographer filming with them and I’m pretty sure they’re saying the same thing about us videographers. So just be ready for each other and anticipate what lens they’re using. Now that I shared why we use zoom lenses, here’s what we use!
Sorry! You need to listen to it to see how I use the lenses :)
I have an amazon affiliate list of lenses listed down below!
On a budget:
Rokinon 35mm T/1.5
Canon - https://amzn.to/2G6AUNA
Sony - https://amzn.to/2GhWJZQ
Panasonic - https://amzn.to/2WxADrX
Canon 50mm f/1.8 - https://amzn.to/2GjHvDB
Rokinon 85mm T/1.5
Canon - https://amzn.to/2MMukMt
Sony - https://amzn.to/2SlvYtP
Panasonic - https://amzn.to/2MLdopK
Canon 70-200mm f/2.8 v1 - https://amzn.to/2t3EUFP
These are my lenses:
Canon 50mm f/1.2 - https://amzn.to/2MMdiyb
Canon 24-70mm f/2.8 II - https://amzn.to/2t3S1qy
Canon 70-200mm f/2.8 II - https://amzn.to/2UzPnEI
Canon 70-300mm f/4-5.6 II - https://amzn.to/2HKAU7h
Tokina 100mm f/2.8 - https://amzn.to/2GoaW7g
Rokinon 85mm f/1.4 - https://amzn.to/2MMukMt
These are the newest ones:
Sigma 24-70mm f/2.8 Art Lens - https://amzn.to/2MT8cQV
Sigma 85mm f/1.4 Art Lens - https://amzn.to/2MNKTYG
Sigma 50mm F1.4 ART - https://amzn.to/2MMYGi2
Sigma 35mm F1.4 ART - https://amzn.to/2t00riT
There you go! I’ve listed down all the lenses that can help you tell your story better but also save you time and money. Things to note are, make sure that you know if the lens your buying is manual or automatic focus, also, make sure that it’s the one for your cameras sensor, meaning if it’s cropped or full frame. I would advise to rent equipment first before you buy so that you’ll know if it’s right fit for you.
Remember, the quality of your wedding film will depend on the lens that you use, but the way you tell the story is what counts.
I hope this episode was helpful, also if you have any questions or suggestions, just feel free to reach out! I’m throwing all these information goldness for free so I’d really appreciate if you help me by subscribing, rating or leaving a review, Thanks so much to those who already did it, thanks for listening it means the world to me, watch out for Monday masterclass and I’ll see you on the next Wedding Video Boss podcast. Till then, play nice if you can’t win, be nice if you’re good looking. Bossman out.
Credits:
The Wedding Video Boss Podcast hosted by: Paul Santiago
BossIG: www.instagram.com/weddingbossness
BoffoIG: www.instagram.com/boffovideo
Website: https://weddingbossness.com/
For comments & suggestions email me at: [email protected]
Special thanks to Ning Wong (@NingWongStudios) for the sexy headshot
Music credit Isaac Joel - Azophi from www.SoundStripe.com
Support Wedding Bossness by contributing to their Tip Jar: https://tips.pinecast.com/jar/wedding-bossness
Check out our podcast host, Pinecast. Start your own podcast for free with no credit card required. If you decide to upgrade, use coupon code r-ea71ad for 40% off for 4 months, and support Wedding Bossness.
13 min
February 04, 2019Seek & employ: How to hire smart
This is Episode 5 - Seek and Employ: How to find the right people to work with you. We’ll discuss where to look and how to choose. These are all from my experience so it might be different from what workshops taught you. You’re not going to want to miss this topic because this topic gave me these amazing and more importantly, it can make or break your company. That went dark real quick huh? Anyway, before I begin, let’s do the quotes for the day:
"Hiring the right people takes time, the right questions and a healthy dose of curiosity. What do you think is the most important factor when building your team? For us, it’s personality.”
— Richard Branson, Founder of Virgin Group
“People are not your most important asset. The right people are.”
– Jim Collins, book author & teacher
“Hiring people is an art, not a science, and resumes can’t tell you whether someone will fit into a company’s culture.”
Howard Schulz, Chairman & CEO of Starbucks
That’s right kids, don’t think that you can do this by yourself, people are a vital element to your success. And it all starts with, how important they are to you. Let’s talk about where to look for the right people and how to choose the perfect fit
QUICK TIP: Do the math, know your market and know how big you want to get. There’s a big difference between doing 30 weddings a year from doing 100.
Let’s talk about where to look:
Friends
Networking events/ Mixers
Facebook wedding groups in your area
Where not to look... you just have to listen ;)
On hiring, always remember PECMI!
Position you’re hiring for
EQ and if it fits the company culture
Coach-ability
Mastery of the fundamentals
Is he a team player?
Just take note, there’s no I in team, but there’s hire in hierarchy. Sorry, I didn’t know how to end this! HAAHHA Just hire smart!
I would love to hear how this episode was for you, also if you have any questions or suggestions, just feel free to reach out! I’m throwing all these information goldness for free so I’d really appreciate if you help me by subscribing, rating or leaving a review, Thanks so much to those who already did it, thanks for listening it means the world to me and I’ll see you on the next Wedding Video Boss podcast. Till then, play nice if you can’t win, be nice if you’re good looking. Bossman out.
Listen to the Wedding Bossness podcast here: https://linktr.ee/weddingbossness
Subscribe to Musicbed - http://share.mscbd.fm/WeddingBossness
Your subscription to Musicbed includes: - Unlimited music for all of your wedding films - Access to a curated roster with hundreds of artists and composers, including CHPTRS, Tim Halperin, The Light The Heat, Tony Anderson, Chad Lawson, and more. Also, browse dozens of curated playlists like Romantic, Uplifting Acoustic, Cinematic, and more. - Full clearance to upload to all social media and streaming platforms, including quick YouTube clearance with SyncIDTM.
Get 50% for Honeybook by using our code: http://share.honeybook.com/boffovideo
Canva: http://canva.7eqqol.net/OqKGW
Get 10% off of Soundstripe: https://soundstripe.grsm.io/paulsantiago
Checkout the YouTube channel for bite sized business videos: https://www.youtube.com/channel/UCs4f-7m3H2K562O3Lb01xcw/
LIKE THE PAGE! https://www.facebook.com/weddingbossness
JOIN THE GROUP! /www.facebook.com/groups/weddingbossness/
The Wedding Bossness Podcast hosted by Paul Santiago
BossIG: www.instagram.com/weddingbossness
BoffoIG: www.instagram.com/boffovideo
Website: www.weddingbossness.com
Special thanks to Ning Wong for the sexy headshot
Music credits: Season 1 : Isaac Joel - Azophi, Isaac Joel - Adler, Isaac Joel - Obliqua and Isaac Joel - Clavius from www.SoundStripe.com Season 2 : Yung Koolade - Rise, Isaac Joel - Two Leaf Anemone, Yung Koolade - Shee give me that good love from www.SoundStripe.com
Branding was a big part of our 'significance in the wedding industry' and that includes website and SEO improvements. Shoutout to Cloud and Web Services for revamping our Boffo Video website and helping us reach so much more people!
Support Wedding Bossness by contributing to their Tip Jar: https://tips.pinecast.com/jar/wedding-bossness
Check out our podcast host, Pinecast. Start your own podcast for free with no credit card required. If you decide to upgrade, use coupon code r-ea71ad for 40% off for 4 months, and support Wedding Bossness.
12 min
January 30, 2019Wedding audio 101
Welcome to the Wedding Video Boss Podcast, I am your host, Paul Santiago. Today we’re talking about audio, its importance, whether you’re filming from your phone or using a dslr, what kind of microphones go where, how to deal with a nightmare DJ and in the end a simple sample audio setup for beginner videographers or any wedding vendors who want to get into the BTS game. This right here will change the game and you’ll thank me for it if you do it right. First...
Here’s a quote from the great Jimmy Iovine, he is an American record producer best known as the co-founder of Interscope Records and mega millionaire because with Dr. Dre founded Beats Electronics. The company was purchased by Apple Inc. for $3 billion in May 2014
"You're only as good as your weakest link in the ecosystem of sound, of audio.” Ain’t that the truth!
Audio is what turns amateur video to professional. So as a filmmaker, your job is not only to show the audience what you see, but also to reveal to them what they didn’t hear at all. That is the element of subtle surprise!
I listed down the opportunities to grab useable, clutch audio that are common within the wedding dayu
Let’s get into the beautiful world of wedding audio...
Please bear in mind that it is very important to have a shotgun mic attached to your camera. On board audio mics for DLSR’s are terrible. Oh and also, I hate seeing audio go into the red on the meter so always remember, ABC - Always Be Checking the audio levels while you film, you’ll never know when someone or something will be giving a sudden “woohoo” or someone pops open a champagne bottle. I will list down the cables, mics and recorders in the show notes so you'll know what I’m talking about. Another disclaimer, I will be talking about people crying and how beautiful it is for us, we’re not anarchists, we’re just videographers who appreciate emotion and our job is to capture it.
Letter Reading
Father of the bride for first look
Groom for first look
In anything you do, when it comes to plugging in, always ask permission before you touch anything!
DJ system for ceremony with RCA, xlr or 1/4 cable
Plug Recorder behind the speakers with an xlr or 1/4 cable
Officiant for ceremony
Groom for ceremony
DJ system for reception with an xlr, 1/4 inch or rca cable
DJ Speakers for reception with xlr or 1/4 cable
Now that you're aware of these options it'll definitely make your job easier. That is, until you encounter a DJ that just doesn’t want to help you out. What do you do? Listen to this episode!
Now let’s go to the much awaited simple audio setup, remember when I said that audio is the difference between amateur and professional video? We use this recorder called SONY ICD-PX. It’s probably one of the really good, affordable recorders out there that already comes with a mic. Get this, it has a Built-in 4 GB flash memory - Up to 173 Hours of maximum recording time, Up to 32 hours of battery life for extended recording. It has Noise Cut for noise-free recordings. We probably use at least 2 of these at a wedding!
Just capture the audio and video and you can ask a video editor to SYNC it for you. Voila! Instant content and you save money!
Here are the most commonly used Cables, Mics & Recorders-
Cables:
RCA male to 3.5mm male - https://amzn.to/2GetM0y
XLR female to 3.5mm male - https://amzn.to/2UtikT0
1/4 inch male to 3.5mm male - https://amzn.to/2GbrzmU
XLR male to XLR female - https://amzn.to/2TlB0Ut
1/4 male to 1/4 male - https://amzn.to/2BcWFqL
Mics:
Rode VideoMic GO - https://amzn.to/2CIQ3k0
Rode VideoMic - https://amzn.to/2FV11pQ
Rode VideoMicro - https://amzn.to/2sMjJbq
Rode smartLav+ - https://amzn.to/2FNa9gJ + Rode SC1 - https://amzn.to/2DwZtR8
Recorder:
Zoom H4N - https://amzn.to/2FVEdGl
Zoom Hn1 - https://amzn.to/2SbUa1Q
Tascam DR-10L - https://amzn.to/2Mvcq0S
Tascam DR40 - https://amzn.to/2S752xZ
The Secret Weapon: Sony ICD-PX - https://amzn.to/2MFfurd
For wedding videographers, You’ll never feel more at ease at any event than when you know that you have at least 3 audio sources plugged in. For wedding vendors, you’re welcome. Feel free to email me if you want to know more about the sony recorder and how to use it. I can give you ideas or different options for your audio needs. You can reach me right at the bottom of the show notes. Okay, Is there anything else I missed? I would love to hear how this episode was for you so feel free to reach out! I need friends!!! I’m throwing all these information goldness for free so I’d really appreciate if you help me by subscribing, leaving a review, thanks to those who already did it and I’ll see you on the next Wedding Video Boss podcast. Till then, play nice if you can’t win, be nice if you’re good looking. Bossman out.
Listen to the Wedding Bossness podcast here: https://linktr.ee/weddingbossness
Subscribe to Musicbed - http://share.mscbd.fm/WeddingBossness
Your subscription to Musicbed includes: - Unlimited music for all of your wedding films - Access to a curated roster with hundreds of artists and composers, including CHPTRS, Tim Halperin, The Light The Heat, Tony Anderson, Chad Lawson, and more. Also, browse dozens of curated playlists like Romantic, Uplifting Acoustic, Cinematic, and more. - Full clearance to upload to all social media and streaming platforms, including quick YouTube clearance with SyncIDTM.
Get 50% for Honeybook by using our code: http://share.honeybook.com/boffovideo
Canva: http://canva.7eqqol.net/OqKGW
Get 10% off of Soundstripe: https://soundstripe.grsm.io/paulsantiago
Checkout the YouTube channel for bite sized business videos: https://www.youtube.com/channel/UCs4f-7m3H2K562O3Lb01xcw/
LIKE THE PAGE! https://www.facebook.com/weddingbossness
JOIN THE GROUP! /www.facebook.com/groups/weddingbossness/
The Wedding Bossness Podcast hosted by Paul Santiago
BossIG: www.instagram.com/weddingbossness
BoffoIG: www.instagram.com/boffovideo
Website: www.weddingbossness.com
Special thanks to Ning Wong for the sexy headshot
Music credits: Season 1 : Isaac Joel - Azophi, Isaac Joel - Adler, Isaac Joel - Obliqua and Isaac Joel - Clavius from www.SoundStripe.com Season 2 : Yung Koolade - Rise, Isaac Joel - Two Leaf Anemone, Yung Koolade - Shee give me that good love from www.SoundStripe.com
Branding was a big part of our 'significance in the wedding industry' and that includes website and SEO improvements. Shoutout to Cloud and Web Services for revamping our Boffo Video website and helping us reach so much more people!
Support Wedding Bossness by contributing to their Tip Jar: https://tips.pinecast.com/jar/wedding-bossness
Check out our podcast host, Pinecast. Start your own podcast for free with no credit card required. If you decide to upgrade, use coupon code r-ea71ad for 40% off for 4 months, and support Wedding Bossness.
13 min
January 28, 2019Dress for success
Welcome to the Wedding Video Boss Podcast!
I am your host, Paul Santiago and today we’re talking about dressing up for success. This is one of my favorite topics! Before we go any deeper, let’s do the quotes for the day:
"You can have anything you want in life if you dress for it.”
Edith Head (American costume designer who won a record eight Academy Awards for Best Costume Design,)
and
“Style is a way to say who you are without having to speak.”
Rachel Zoe (American fashion designer, businesswoman, and writer)
Now, these quotes may take you into different directions so before you go running to Nordstrom or hot topic, let’s talk about the things you need to remember when you try to dress for success...
Growing up in the Philippines, we were a very middle class family and mom worked a at school which was mostly for rich kids. Of course being a child of a teacher, the school gave my mom a great deal for our tuition and we were able to attend school where she worked at. And you know, as a kid, I didn’t really see the difference between me and my friends not until I was older. You know how kids are, they dont care. But then in high school my classmates started wearing branded clothing, let’s just say that I was wearing off brand BUT my mom very stylish so we grew up with her dressing us up and pretty much have a decent taste, not as amazing as my mom, but we had the gist of it. And if there’s anything I’ve learned, dressing well is not that different from wearing expensive clothes. Heck, I knew my wife since we were 15 and she thought we were rich! Hahaha
With that being said, here are the things to remember when you Dress for success:
It makes a good first impression
What you’re wearing dictates how people will address you
It will change your mood
It’s a step to overall self-improvement
Dress like how much you charge
Bottom line is, you dress up because you’re working. We’re already a small business, you don’t need to tell people that you’re broke by looking like a hobo. Imagine being the owner of the company and your employees come to work all sloppy and demotivated. It’ll affect your mood and your brand. So always remember, From the great Roy T. Bennett, Make improvements, not excuses. Seek respect, not attention.
I would love to hear how this episode was for you so feel free to reach out! Don’t forget to subscribe, leave a review and I’ll see you on the next Wedding Video Boss podcast. Till then, play nice if you can’t win, be nice especially if you’re good looking. Bossman out.
Tyler Tervooreen - https://www.riskology.co/dress-well/
Carmine Gallo - https://www.forbes.com/sites/carminegallo/2016/08/27/why-you-should-dress-25-percent-better-than-everyone-in-the-office/#616779ee409d
Listen to the Wedding Bossness podcast here: https://linktr.ee/weddingbossness
Subscribe to Musicbed - http://share.mscbd.fm/WeddingBossness
Your subscription to Musicbed includes: - Unlimited music for all of your wedding films - Access to a curated roster with hundreds of artists and composers, including CHPTRS, Tim Halperin, The Light The Heat, Tony Anderson, Chad Lawson, and more. Also, browse dozens of curated playlists like Romantic, Uplifting Acoustic, Cinematic, and more. - Full clearance to upload to all social media and streaming platforms, including quick YouTube clearance with SyncIDTM.
Get 50% for Honeybook by using our code: http://share.honeybook.com/boffovideo
Canva: http://canva.7eqqol.net/OqKGW
Get 10% off of Soundstripe: https://soundstripe.grsm.io/paulsantiago
Checkout the YouTube channel for bite sized business videos: https://www.youtube.com/channel/UCs4f-7m3H2K562O3Lb01xcw/
LIKE THE PAGE! https://www.facebook.com/weddingbossness
JOIN THE GROUP! /www.facebook.com/groups/weddingbossness/
The Wedding Bossness Podcast hosted by Paul Santiago
BossIG: www.instagram.com/weddingbossness
BoffoIG: www.instagram.com/boffovideo
Website: www.weddingbossness.com
Special thanks to Ning Wong for the sexy headshot
Music credits: Season 1 : Isaac Joel - Azophi, Isaac Joel - Adler, Isaac Joel - Obliqua and Isaac Joel - Clavius from www.SoundStripe.com Season 2 : Yung Koolade - Rise, Isaac Joel - Two Leaf Anemone, Yung Koolade - Shee give me that good love from www.SoundStripe.com
Branding was a big part of our 'significance in the wedding industry' and that includes website and SEO improvements. Shoutout to Cloud and Web Services for revamping our Boffo Video website and helping us reach so much more people!
Support Wedding Bossness by contributing to their Tip Jar: https://tips.pinecast.com/jar/wedding-bossness
Check out our podcast host, Pinecast. Start your own podcast for free with no credit card required. If you decide to upgrade, use coupon code r-ea71ad for 40% off for 4 months, and support Wedding Bossness.
13 min
January 21, 2019Before you buy a camera...
Welcome to the Wedding Video Boss Podcast, I am your host, Paul Santiago and today we are going to talk about the important questions you need to ask yourself when it comes to choosing the right Camera for you!
“Money spent on good-quality gear is always money well spent.”
― Tahir Shah, In Search of King Solomon's Mines
“The less gear you use, the more you grow as a photographer. Although there are fewer options available, you'll find more creative ways to capture what you feel! In a way, all your technical options before turn into creative solutions that improve your photography even more.”
― Marius Vieth - Photographer, author
Finding the right camera is vital to what kind of story you have to tell. Here are 10 questions that I actually want to answer with you.
Lens Options
Dynamic Range?
Low Light capabilities?
Recording Format?
Camera’s Longevity?
What Type of Cards Does It Take?
Is It Practical for My Shooting Situations?
What Is the Audio Situation?
Can It Output Footage?
What Is the Crop Factor?
Most commonly used cameras for wedding videography
Panasonic gh5 - https://amzn.to/2MlEVOq
Sony A7R III - https://amzn.to/2RUMd0M
Canon 5D Mark 4 - https://amzn.to/2WaIj2S
Canon C100 Mark 2 - https://amzn.to/2FOwUQE
If you’re just starting out, you don't have to go all out. Test out the waters first. The price of the camera doesn't guarantee great footage. Make sure to put this in mind: resale value, store locations, and service proximity & service quality.
Don’t forget to subscribe, thank you so much for listening and stay tuned for the next episode of the Wedding Video Boss.
Listen to the Wedding Bossness podcast here: https://linktr.ee/weddingbossness
Subscribe to Musicbed - http://share.mscbd.fm/WeddingBossness
Your subscription to Musicbed includes: - Unlimited music for all of your wedding films - Access to a curated roster with hundreds of artists and composers, including CHPTRS, Tim Halperin, The Light The Heat, Tony Anderson, Chad Lawson, and more. Also, browse dozens of curated playlists like Romantic, Uplifting Acoustic, Cinematic, and more. - Full clearance to upload to all social media and streaming platforms, including quick YouTube clearance with SyncIDTM.
Get 50% for Honeybook by using our code: http://share.honeybook.com/boffovideo
Canva: http://canva.7eqqol.net/OqKGW
Get 10% off of Soundstripe: https://soundstripe.grsm.io/paulsantiago
Checkout the YouTube channel for bite sized business videos: https://www.youtube.com/channel/UCs4f-7m3H2K562O3Lb01xcw/
LIKE THE PAGE! https://www.facebook.com/weddingbossness
JOIN THE GROUP! /www.facebook.com/groups/weddingbossness/
The Wedding Bossness Podcast hosted by Paul Santiago
BossIG: www.instagram.com/weddingbossness
BoffoIG: www.instagram.com/boffovideo
Website: www.weddingbossness.com
Special thanks to Ning Wong for the sexy headshot
Music credits: Season 1 : Isaac Joel - Azophi, Isaac Joel - Adler, Isaac Joel - Obliqua and Isaac Joel - Clavius from www.SoundStripe.com Season 2 : Yung Koolade - Rise, Isaac Joel - Two Leaf Anemone, Yung Koolade - Shee give me that good love from www.SoundStripe.com
Branding was a big part of our 'significance in the wedding industry' and that includes website and SEO improvements. Shoutout to Cloud and Web Services for revamping our Boffo Video website and helping us reach so much more people!
Support Wedding Bossness by contributing to their Tip Jar: https://tips.pinecast.com/jar/wedding-bossness
Check out our podcast host, Pinecast. Start your own podcast for free with no credit card required. If you decide to upgrade, use coupon code r-ea71ad for 40% off for 4 months, and support Wedding Bossness.
13 min
January 21, 2019The key to discovering your shooting style
What’s up friends!
Welcome to the Wedding Video Boss Podcast, I am your host, Paul Santiago and I hope you are having an awesome day so far! If you’re not and you’re feeling lost, then I have a quote for you:
"If you cant describe what you are doing as a process, you don't know what you’re doing"
-W Edwards Deming
I’ve always believed that you find yourself by how you deal with failure. What it doesn’t say is that you can actually fail smart, and when it comes to a career, not everyone is experiencing the same stage of failure. So I came up with the 3 steps to help you become more effective in your wedding video career.
Find a good mentor
Work for someone else
Go out there and fail smart!
Here’s a quote from DUSTIN GRINNELL:
So if you’re a Master, are you one for life? Unfortunately, the answer is no. Once you’ve reached mastery, you’ve got to keep practicing to stay sharp. Without regular practice, the slip from Master to Journeyman is all too easy. Teachers would be wise to prevent slippage by providing refreshers. Fundamentally, it’s important to remember that we all learn by doing.
If you succeed, share it. If you fail, fail smart. If you encounter a wall, smash it!
Don’t forget to subscribe, thank you so much for listening and stay tuned for the next episode of the Wedding Video Boss.
Listen to the Wedding Bossness podcast here: https://linktr.ee/weddingbossness
Subscribe to Musicbed - http://share.mscbd.fm/WeddingBossness
Your subscription to Musicbed includes: - Unlimited music for all of your wedding films - Access to a curated roster with hundreds of artists and composers, including CHPTRS, Tim Halperin, The Light The Heat, Tony Anderson, Chad Lawson, and more. Also, browse dozens of curated playlists like Romantic, Uplifting Acoustic, Cinematic, and more. - Full clearance to upload to all social media and streaming platforms, including quick YouTube clearance with SyncIDTM.
Get 50% for Honeybook by using our code: http://share.honeybook.com/boffovideo
Canva: http://canva.7eqqol.net/OqKGW
Get 10% off of Soundstripe: https://soundstripe.grsm.io/paulsantiago
Checkout the YouTube channel for bite sized business videos: https://www.youtube.com/channel/UCs4f-7m3H2K562O3Lb01xcw/
LIKE THE PAGE! https://www.facebook.com/weddingbossness
JOIN THE GROUP! /www.facebook.com/groups/weddingbossness/
The Wedding Bossness Podcast hosted by Paul Santiago
BossIG: www.instagram.com/weddingbossness
BoffoIG: www.instagram.com/boffovideo
Website: www.weddingbossness.com
Special thanks to Ning Wong for the sexy headshot
Music credits: Season 1 : Isaac Joel - Azophi, Isaac Joel - Adler, Isaac Joel - Obliqua and Isaac Joel - Clavius from www.SoundStripe.com Season 2 : Yung Koolade - Rise, Isaac Joel - Two Leaf Anemone, Yung Koolade - Shee give me that good love from www.SoundStripe.com
Branding was a big part of our 'significance in the wedding industry' and that includes website and SEO improvements. Shoutout to Cloud and Web Services for revamping our Boffo Video website and helping us reach so much more people!
Support Wedding Bossness by contributing to their Tip Jar: https://tips.pinecast.com/jar/wedding-bossness
Check out our podcast host, Pinecast. Start your own podcast for free with no credit card required. If you decide to upgrade, use coupon code r-ea71ad for 40% off for 4 months, and support Wedding Bossness.
10 min
January 21, 2019 The Intro
Welcome to the wedding video boss podcast where we will focus on the business side of wedding videography as well as, how I established my company looking like this.
A tall, handsome and brown gentleman.
This is why the word BOSS has a loose translation which means the business of smashing stereotypes because let’s face it, I’m no Leo Di Caprio, I’m more of like a Chow Yun Fat, Ken Watanabe kind of chameleon ;)
Which, by the way, they should have a best named businesses awards because I’m just killing it with these!
I am your host, Paul Santiago, owner of Boffo Video, a wedding videography company in Southern California. We just hit our 8th year in the business and we average about 75 weddings a year. We have grown our team to 12 shooters and editors and we’ve been featured in numerous major and minor blogs and one TV shoutout! I have been honored to speak on stage for Canon at WPPI demoing new cinema lenses and Wedding MBA in Las Vegas talking about "Getting featured".
Having done more than 500 weddings, we’ve pretty much seen every possible thing that can happen. I’m so proud to say that our portfolio is filled with different ethnicities, ceremonies, cultures, and different types of drunk people.
Since you’re already listening to this podcast, I know that you are passionate about your craft. So now, let’s talk about making money!
This podcast is by no means a propaganda against people who aren’t brown, it’s just geared to celebrate the successes of others who are almost always overlooked. I mean, let’s face it, working with wedding vendors who look like the models of the styled shoots doesn’t really speak “relatable” to me LOL
Some people have an advantage and some don’t, not just because of the way they look but also the way they talk. Cliques, awards, referrals and so on, some miss those just because of that. Social media didn’t make it easier for me because all I did was drink and eat…
I want to celebrate those who overcame this because I always felt like I needed to work twice, heck, thrice as hard, and that was my motivation. After years of studying the culture and the market, I know what it takes to sustain a business in an industry that, I felt, wasn’t built for me.
Again, I will discuss the typical stuff: how you can startup your wedding video business, how to get the right equipment, how to find your style and market them to the right audience AND try to give you as much information as humanly possible to get you where you need to go.
I hope you take this journey with me and HIT subscribe. Leave a review if it’s nice, or leave me alone if you have bad things to say. Watch out for the next episodes of the Wedding Video Boss till then, be nice especially if you’re good looking. Bossman out.
Listen to the Wedding Bossness podcast here: https://linktr.ee/weddingbossness
Subscribe to Musicbed - http://share.mscbd.fm/WeddingBossness
Your subscription to Musicbed includes: - Unlimited music for all of your wedding films - Access to a curated roster with hundreds of artists and composers, including CHPTRS, Tim Halperin, The Light The Heat, Tony Anderson, Chad Lawson, and more. Also, browse dozens of curated playlists like Romantic, Uplifting Acoustic, Cinematic, and more. - Full clearance to upload to all social media and streaming platforms, including quick YouTube clearance with SyncIDTM.
Get 50% for Honeybook by using our code: http://share.honeybook.com/boffovideo
Canva: http://canva.7eqqol.net/OqKGW
Get 10% off of Soundstripe: https://soundstripe.grsm.io/paulsantiago
Checkout the YouTube channel for bite sized business videos: https://www.youtube.com/channel/UCs4f-7m3H2K562O3Lb01xcw/
LIKE THE PAGE! https://www.facebook.com/weddingbossness
JOIN THE GROUP! /www.facebook.com/groups/weddingbossness/
The Wedding Bossness Podcast hosted by Paul Santiago
BossIG: www.instagram.com/weddingbossness
BoffoIG: www.instagram.com/boffovideo
Website: https://weddingbossness.com/
Special thanks to Ning Wong for the sexy headshot
Music credits: Season 1 : Isaac Joel - Azophi, Isaac Joel - Adler, Isaac Joel - Obliqua and Isaac Joel - Clavius from www.SoundStripe.com Season 2 : Yung Koolade - Rise, Isaac Joel - Two Leaf Anemone, Yung Koolade - Shee give me that good love from www.SoundStripe.com
Branding was a big part of our 'significance in the wedding industry' and that includes website and SEO improvements. Shoutout to Cloud and Web Services for revamping our Boffo Video website and helping us reach so much more people!
Support Wedding Bossness by contributing to their Tip Jar: https://tips.pinecast.com/jar/wedding-bossness
Check out our podcast host, Pinecast. Start your own podcast for free with no credit card required. If you decide to upgrade, use coupon code r-ea71ad for 40% off for 4 months, and support Wedding Bossness.
6 min

About Wedding Bossness

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The first wedding videography podcast that focused on the business side of things!

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