Wedding Pro Academy

Episode Overview:   Things I wish I knew in my First Year of Business - from the 3 questions you can ask yourself to know you're going to make it to the importance of creating boundaries around your work and personal time.  With what feels like a lifetime of wedding business knowledge ( 14 years of experience and a six figure business) this is the advice I'd give to my younger self in year one.   All the things I wish I knew but which would have NEVER been on my radar because I was so busy doing, doing, doing.   This is a great episode for anyone newer in the wedding industry still figuring things out.

Notable Quotes:

"Think of your first year as 'Wedding School'.  You are becoming a new version of yourself and learning so many new things, how to run a business, the ins and outs of your trade, marketing, sales - it's a lot.  It's okay to take the pressure off of needing to booking more weddings to feel successful.  You're still figuring things out.  Celebrate the little successes along the way and re-evaluate your definition of success because you showing up every day, trying to figure things out and going all in is a success in itself.” 

Connect with Nicole: [email protected]

Learn more about The Wedding Business Masterclass: https://weddingproacademy.com/

Episode Overview:   How do you find & define your niche in the Wedding Industry?  When is it time to niche down?  How do go all in on this new niche AND make money in it?  We discuss all of these things and more in today's episode.   

Notable Quotes:

"Niching down. That was scary, that was hard because essentially you’re going to have to start turning weddings away.  You’lll have to decide and go all in on one specific type of wedding, trusting that it’s a better use of your energy.  This is what allows you to create a wedding business that you love, doing only the types of weddings you feel most connected with. It allows you to grow your capacity to think differently, to be the best at this niche.  Once you’re the best at that type of wedding, that's when your business really starts to take off.” 

Connect with Nicole: [email protected]

Learn more about The Wedding Business Masterclass: https://weddingproacademy.com/

Episode Overview:   Struggling to book weddings? If yes - this episode is for you!  Today we talk about five reasons most wedding businesses struggle to book weddings consistently, what your doing push Brides & Grooms away and how to fix this.  Join Nicole as she breaks down some advanced marketing and messaging strategies that take most businesses years to learn. 

Download the full guide: "Why Your Struggling to Book Weddings - 8 Steps To Be Irresistible to Brides & Grooms" 

Notable Quotes:

" We think if we give more information we’re providing more value which will equate to booking more weddings, but we have it backwards.  Too much information dilutes your messaging, it feels overwhelming to couples, pushes them away and makes them confused.  Simple clear messaging is so much better.  Instead think : What exactly does my couple want to know, feel and believe in order to book me? How can this be expressed with words & photos? Then show proof with testimonials."

Connect with Nicole: [email protected]

Learn more about The Wedding Business Masterclass: https://weddingproacademy.com/

Episode Overview:   Wanting to get onto the coveted Wedding Planners "Preferred Vendor List"?  In this episode we'll talk about exactly how to get noticed by established wedding planners in 2025.  We're not holding back in this one - I'm giving tips on exactly how to reach out, what to say, how to stand out,  how to build a connection and what not to do.  This is an episode you won't want to miss!

Notable Quotes:

" Getting in with wedding planners won't be easy, but the effort is totally worth it.  You will not only book more weddings, the bookings will be so much easier because you have the backing of an established planner. "

" Authenticity goes a long way, so does offering something of value - copy and paste cold pitch emails never work and neither do coffee dates, we just don't have time for that". 

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Connect with Nicole: [email protected]

Learn more about The Wedding Business Masterclass: https://weddingproacademy.com/

Episode Overview:   Are your thoughts & beliefs repelling or attracting Bride & Grooms?  We don't often slow down enough to really look into our mindset but your beliefs could be the thing holding your business back.  Today we breakdown mindset hacks to figure out what is actually going on in your subconscious and how these beliefs could be preventing you from making the money and experiencing the success that you desire in your wedding business. 

Notable Quotes:

" Break down what beliefs are holding you back and shift them, one at a time until you believe something different, something that supports you. "

" Slowly shifting these beliefs will increase your wedding bookings and increase your businesses profit". 

**Beliefs to STEAL** 
" I'm good at this"
"My people will come"
"Things are always working out for me" 
"I can make more money with less effort and less time"

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Connect with Nicole: [email protected]

Learn more about The Wedding Business Masterclass: https://weddingproacademy.com/

Episode Overview:   Are wedding wedding businesses profitable? What do wedding photographers, wedding planners, wedding officiants and hair & makeup artists actually make?  Give me the real numbers!!!  What influences these numbers, and how do these wedding vendors make more profit?  How come my wedding business isn't profitable? What can I do right now to make my wedding business more profitable?  Nicole dives into all of these questions and more in this episode.  It's a good one you won't wanna miss! 

Notable Quotes:

"Wedding businesses are profitable because your customer the Bride & Groom, have money to spend.  They have money put aside to spend with you and they are excited about spending it.  This is a huge WIN! " 

" So, even though wedding businesses have the potential to to be insanely profitable - do you want to hustle your way there? There are other options that give you your time back while still bringing in more profit."

"Every wedding business is so unique.  You need to figure out what it is that makes yours special and then learn how to sell that specialness to make your business profitable.  It may be through extras like “add ons” or niching down, or maybe its through hustling but there’s huge potential for profitability in the wedding industry if you’re willing to go all in on it” 

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Connect with Nicole: [email protected]

Learn more about The Wedding Business Masterclass: https://weddingproacademy.com/

Episode Overview:   Nicole shares what she'd do if she was starting a brand new wedding business from scratch.  She gives a no-nonsense guide with 10 simple steps to jumpstart any wedding business quickly.   

10 Steps to Build a BRAND NEW Wedding Business F.A.S.T

1. Choose a Name that has specific Keywords in it (location you do business, the word "wedding" and what you do) to help with Google Ranking and SEO.  For example, if I were doing beach weddings in Hawaii I could name by business "Beautiful Hawaii Beach Weddings" and get the domain www.HawaiiBeachWeddings.com (this is going to save you so much time with SEO and a step I would prioritize if I were starting over). 

2. Design a Simple but Professional Website (use only professional photos, have a home page, services page and contact page, use keywords in titles and in the body text). Don't spend months on this.  Make it quickly and keep things super simple.

Wanna know the rest? You'll need to listen to the episode! 

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Connect with Nicole: [email protected]

Learn more about The Wedding Business Masterclass: https://weddingproacademy.com/

Episode Overview:   Why over-selling can push potential couples away and could be holding you back from booking more weddings - and what to do instead.  Plus specific strategies to implement now to build trust and connection with couples that increase booking rates and make sales fun and so much easier. 

Notable Quotes:

"Over-selling could look like talking more than listening, trying to prove that you’re worth the cost, dominating the conversation, making it all about the sale instead of what the couple actually wants and needs" 

"Here’s why you over-sell: You’re scared, you don’t trust they need you.  You’re not confident in your value.  Or maybe you just don’t know better because you’re new at this.  So, what do you do instead?"

"Connection Selling - is about listing, building trust, forming a genuine connection, helping, understanding their unique vision and problems and then providing a unique solution" 

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Connect with Nicole: [email protected]

Learn more about The Wedding Business Masterclass: https://weddingproacademy.com/

Follow Nicole on Instagram: https://www.instagram.com/wedding.pro.academy/

Episode Overview:   Wondering what to do when you aren't busy with weddings, you aren't getting Brides & Grooms reaching out?  This is the perfect time to be working on your marketing.  In this episode we discuss 10 FREE ways to market your wedding business.   Nicole will share what she's done personally to get couples to find her and why these things work.   

Notable Quotes:

"The more ways that people can find you, the more people will reach out, the more business you'll get, the more money you'll make. "

"You want to build genuine, long lasting relationships with other vendors who need business too and there are lots of ways to do this. " 

"Couples want to work with a vendor they know is established, trustworthy, and who the feel connected to. " 

"There are seasons when things are busy and seasons when things are slow.  These seasons are very normal.  Even as an established vendor who's been doing this for a long time now, I have slow seasons too, and this is the time to work on these marketing efforts" 

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Connect with Nicole: [email protected]

Learn more about The Wedding Business Masterclass: https://weddingproacademy.com/

Follow Nicole on Instagram: https://www.instagram.com/wedding.pro.academy/

Episode Overview:   Every successful wedding business has spent years setting up back-end systems for their business.  Systems and processes are essential to scaling, plus they save you time and make things easier.  In this episode, Nicole shares the a few of her favorite back-end systems for her wedding business. 

Notable Quotes:

"Systems & Processes make your business easier.  It becomes a well oiled machine that runs automatically and becomes capable of immense growth.  This is how all successful businesses are able to scale.  It's their back-end. "

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Connect with Nicole: [email protected]

Learn more about The Wedding Business Masterclass: https://weddingproacademy.com/

Follow Nicole on Instagram: https://www.instagram.com/wedding.pro.academy/