In this White Hat Wednesday episode we explore a powerful — but underutilized — lever in BHPH value creation: trust, transparency, and long-term stewardship. We’ll make the case that “white hat” dealerships — those built around clear ethics, customer-first practices, consistent follow-through, and community-mindedness — are not just morally sound, but strategically superior. Using examples from banking, retail, and brand-driven businesses, we’ll show how these trust-based practices translate into loyalty, stability, lower risk, and eventually — greater enterprise value.

Viewers will come away believing that the same value drivers that reward trusted brands in other industries can one day be measured and confirmed to increase market value in BHPH stores too. And those paying attention now might just get there first!

Find the BHPH Morning Show LIVE on YouTube, LinkedIn and Facebook every Mon, Wed, & Fri at 11am eastern where we (Jim and Michelle Rhoads along with featured guests) talk #buyherepayhere #bhph #subprime #automotive #finance #ethics #whitehatway #customerretention #customerengagement #marketing and much more! 

We are pleased to use our sometimes-scratchy morning voices to speak up on behalf of BHPH Dealers. Don't forget to LIKE the videos and SUBSCRIBE to The Octane Group channel. Also, please add your comments or questions right here in the BHPH Institute.