In this episode of the 'This Week in Coworking' podcast, hosts Hector Kolonas and Mike LaRosa dive into the hot topics from week 23 of 2025.

Read this weeks full newsletter at https://thisweekincoworking.com/week-23-2025/

They discuss the concept of coworking's evolution and whether it's a dying model, driven by insights from Brad Hargreaves' controversial post. The conversation covers the move towards specialized coworking spaces like a new fashion oriented one being operated by Spacemade and the introduction of new membership options by operators like WorkLife. They also touch upon the significant trend of AI-driven search engine optimization (AEO) and its implications for coworking operators. The episode addresses current industry sentiments, including the need for improved customer experience in virtual office services and the importance of tailored auxiliary services such as podcast production facilities. Finally, Hector and Mike emphasize the importance of keeping up with industry debates and continual adaptation in the rapidly evolving coworking landscape. Tune in to stay informed and inspired by the latest happenings in coworking.

00:00 Introduction and Weekly Recap

02:09 Is Coworking Dead? A Heated Debate

10:22 Disintermediation of Virtual Offices

15:42 Specialized Coworking Spaces and New Membership Models

24:11 SEO for AI: The Future of Search

31:11 Conclusion and Upcoming Episodes