This week: Simon Haldrup, co-founder and CEO of agri-tech company Agreena talks with Ian Welsh about how scaling regenerative agriculture hinges on farmer incentives, customised practices and financial support. They discuss how to move beyond pilot programmes into large-scale adoption and how to make sense of data.

Plus: at the scope 3 innovation forum this week, Ian talked with Kim Schoppink from the Science Based Targets initiative about the core challenges and emerging solutions around scope 3 emissions data.

And: EU nations push to ease EUDR rules, while EU companies resist to dilute CSRD; deposit schemes slash litter as Pepsi pull reuse target; and, beanless blends brew up a buzz, in the news digest by Ellen Atiyah.

Host: Diana Kim