How frustrated would you be if you wanted to learn about how motorcycles work, but all your search results tried to sell you one instead?

That experience is what you’re trying to prevent by adding user intent into your SEO strategy. It’s tempting to jump to conclusions about a specific type of intent, based on the search term alone.

However, behind every search, there is an intention that Google, in particular, seeks to satisfy.

In this presentation, Neha will walk you through how and why it is important to understand your customer and their intent beyond just the keyword in a search query and how you can solve the customer's problem with the best content.

About Neha Khanna

Neha Khanna is a Technical Product Manager for search engine optimization at Wayfair, an American e-commerce company that sells furniture and home goods online. She has 7 years of experience in product management in domains such as marketing technology and analytics, retail and travel. Her work has been presented at the International Symposium on Forecasting and her op-ed has also been featured in the Delaware Business Times. She was also a speaker at the SearchLove conference in London last month.

Neha is a big foodie, she moved to Boston last year, where she loves to explore new restaurants and try different cuisines. She also enjoys travelling and spent her Fall this year exploring New England!

This week, Jo Juliana Turnbull will be our guest to talk about how you can build relationships while working remotely.

Jo Juliana Turnbull is a freelance marketing and SEO consultant and Chartered Marketer with over 14 years’ experience working both client and agency side. In April 2020, she started an online event called Turn Digi that promotes entrepreneurs, rising talent and has a diverse range of speakers. She was “Global Freelancer of the Year” finalist 2020 and runner up in the 2021 Digital Women’s “Innovator of the Year".

Weekly SEO returns with two amazing guests. This Friday, Lisa Fellinger and Despina Fronimaki will share insights on how to audit your website's page speed with Webpagetest.org.

Lisa Fellinger is the SEO Team Lead at The Boutique Agency. Passionate about “growing” in all terms: organic traffic, technical knowledge on the team and client side, and website quality factors. Not so many plants, though. Very experienced in e-commerce website SEO and SEA-SEO synergies.

Despina Fronimaki is a Senior SEO Manager at The Boutique Agency, and has been active in consulting clients across various industries in both the B2B and B2C areas in her 5 years of SEO experience.

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#SEO #corewebvitals

Greetings from #WeeklySEO live stream, we invited Veronika Höller who is Senior SEO Manager at CompuGroup Medical.

She is passionate about SEO - and she is a big fan of thinking outside the box and the silos - dynamically optimizing for culture, language and intent - for better rankings, traffic, branding, and leads.

She thinks that this can happen if we work all together in digital marketing - simply use the power of all channels.

The Showrunner: Büşra Çildaş
Guest Speaker: Veronika Höller

Ellie started as an Ad Ops & Traffic Manager in M8 (a US-based Digital Marketing Agency), working remote from Córdoba, Argentina in 2006 for big brands like Hertz Rent a Car, HBO, Starwood Hotels, Sony, etc., implementing online paid media campaigns.

She got curious about search marketing and SEO and started learning on the job.

Ellie will explain briefly what core web vitals are, give some improvement tips and she will show business metrics related to core web vitals we can use to demonstrate their value.

Don't forget to subscribe to our weekly SEO newsletter. We bring the best resources together with a quick recap for you and send them every week to your inbox.

Subscription link: https://boostroas.studio/subscribe

Greetings from #WeeklySEO live stream. We invited Estela Franco, who is Web Performance Specialist at Schneider Electric. She has many publications, especially on the speed performance of websites and the effect of Core Web Vitals metrics on organic visibility.

-- Who is Estela Franco? --

Estela is a Web Performance Specialist at Schneider Electric. She previously worked as an SEO analyst in many Barcelona-based agencies. In general, she organized many studies and workshops on the effect of web performance on SEO.

The Showrunner: Adem YILDIZ
Guest Speaker: Estela Franco

Gordana is a co-founder of Workello, a pre-hire assessment platform for writers that she built to help her hire writers and get massive SEO results. Gordana and her team brought 4 projects from 0 to 100k organics/month, and their biggest one is currently at over 1,500,000. She ran a team of 40 writers and editors, and built a community of 6k SEOs and marketers with her team.

This Friday, she will be on the stage with us to tell how they brought 4 projects to 1.5 million traffic by publishing a lot of high-quality content.

Greetings from #WeeklySEO live stream, we invited Valentina Izzo who is Marketing Content Manager at WordLift. She is responsible for the implementation of an editorial and communication plan, in Italian and English at WordLift. In this episode, there will be a session about the merchant feed to the product knowledge graph, which is the subject of E-commerce SEO.

-- Who is Valentina Izzo --

She was Project Social Manager at Ribrain, a communication agency based in Naples. In Ribrain she followed all the projects that include social strategies at every stage of work and throughout the journey with the client. She collaborated with two other Web Agencies in the Campania region, where she held the role of Social Media Manager. In 2020 she obtained the Facebook Blueprint - Digital Marketing Associate Certification and a Master in Project Management. In September 2020 she was among the top 30 finalists in the Unpublished Short Stories category of the Young Holden National Literary Award. She is currently Content Marketing Manager at WordLift. She is responsible for the implementation of an editorial and communication plan, in Italian and English.

The Showrunner: Adem YILDIZ
Guest Speaker: Valentina Izzo

Hello there! In this Weekly SEO episode, Büşra and Nefise will talk about "Content SEO Mistakes to Avoid" and the latest SEO News!

Greetings from #WeeklySEO live stream, we invited Dave van der Burgt who is Lead SEO at Netherlands-based MvH Media, providing consultancy services to brands. What are the parts that need attention in crawl and index management and what's Dave's take on this?

Until Friday, 17 June, if you have any questions that you would be interested in hearing, don't hesitate to ask them using the #WeeklySEO hashtag on Twitter or LinkedIn.

-- Who is Dave van der Burgt? --

Dave is a Lead SEO at Netherlands-based MvH Media, providing consultancy services to brands. He took part in the project, which was a finalist in the Best Use of Search Fast Moving Consumer Goods category at the European Search Awards.

The Showrunner: Adem YILDIZ
Guest Speaker: Dave van der Burgt