In this episode of Weighing in with Travis Hartman, Amaury Piedra, the managing director of the Caribe Royale in Orlando, explains how his background in hotel management led him into boxing promotion through partnerships with Eric Enrique and BOXLAB Promotions. Combining his hospitality expertise with his passion for boxing, he’s helped grow the sport in Central Florida while promoting the Caribe brand through televised events with Matchroom and MVP, turning fights into valuable marketing opportunities. He emphasizes integrity, relationships, and continual improvement, applying lessons from his corporate career to build sustainable success in boxing. Piedra emphasizes how BOXLAB supports local fighters, creates opportunities on major platforms, and prioritizes honesty and safety over profit. Balancing his hotel role with boxing, he credits teamwork, planning, and transparency for their rapid rise and positive reputation, ultimately aiming to grow both the sport and the community through ethical leadership and strategic partnerships.