On this episode of a taste of az podcast, we sit down with David and Jesus Vicente, the brothers and co-founders behind Welcome to Arizona. They've built one of Arizona's biggest Arizona-focused media brands from the ground up, and we get into the real story of how that happened.

We talk early days, learning content and business from a mentor, juggling corporate jobs while building the page on the side, and the first time a business reached out and it finally felt "real." From there we dive into how Welcome to Arizona works today, how they approach storytelling and partnerships, what brands are actually paying for (hint: audience response), and what it takes to keep growing while the algorithm keeps changing.

If you're into Arizona, content, or building something from nothing, you'll like this one.