Welcome To Eloma

This episode dives right into the heart of what Kiley is most passionate about: setting goals and making them work for the life you want to build. Through a lens of personal experience, she sheds light on the process of goal setting and goal timelines, and explores some take-aways she had from the book "10X Is Easier Than 2X," by Dan Sullivan and Benjamin P. Hardy.

Kiley maps out the phases of a business - from the challenging first year of just keeping afloat to the bustling growth seen between years five to ten. But it’s not all about business. Life has its seasons too, and she underscores the importance of aligning the two. When our business objectives support our personal milestones, business and life feel much more rewarding.

This is an episode that will challenge you to think differently about goal setting and how to strategically align your business goals with your life's ambitions.

Quotes:

• "The seasons of our life and our business are interconnected." (1:56 | Kiley)
• "We should be utilizing our businesses to support our lives, not running our businesses and then trying to live our life when we can find the time." (17:19 | Kiley)
• "What are your seasons? What are your seasons in business? What are your seasons in life? And are you prioritizing your seasons in life?" (22:14 | Kiley Peters)

Links

Connect with Kiley

Learn more at WelcomeToEloma.com

Work with us at RAYNEIX.com 

Newsletter Signup: RIXNewsletter.com 

Linkedin: Kiley Peters & RAYNE IX

Instagram: @kileypeters & @rayneix 

Email: [email protected]

"Trust your gut. Most of those anxious feelings are coming from a place of intuition." says Mary Cate Spires, leading expert in using data and research to improve marketing ROI and co-founder of Harley James Consulting, a HubSpot inbound marketing agency.

In this episode, Mary Cate shares her insights on leveraging CRMs to increase ROI and discusses the importance of finding the right CRM for your business. She also emphasizes the value of inbound marketing and dispels some common myths associated with it. Mary Cate provides practical advice for entrepreneurs on managing their CRM effectively and highlights the low-hanging fruit opportunities for driving ROI. 

Mary Cate's journey has included challenges and mistakes in the world of digital marketing and she offers valuable advice on trusting your gut and listening to your intuition. If you're looking to optimize your CRM and improve your marketing strategies, this episode is a must-listen!

Key Takeaways:

• Finding the right CRM and implementing it properly is worth the time and investment.
• Inbound marketing is about educating and helping your audience, not just talking at them.
• Conversion rates and cost per acquisition are important KPIs to track in order to measure marketing success.
• When starting with a CRM, consider industry-specific options and determine if you need a fully customizable solution or an out-of-the-box one.

Quotes:

• "It is absolutely worth it to take the time to find the right CRM and to hire help to implement it properly." (01:22 | Kylie Peters)
• "If you really utilize a CRM in all of the right ways, like you really invest in it, they're all kind of cult-like." (01:54 | Kylie Peters)
• "You really can't do good marketing if you don't know what's converting into your sales qualified leads and your customers." (09:05 | Mary Cate Spires)
• "Conversion rates are huge. And I really like cost per acquisition, too, versus looking at ROI." (10:02 | Mary Cate Spires)
• "I just want to empower people to know just enough to be dangerous and ask the right questions." (30:08 | Mary Cate Spires)

#CRM #CRMsoftware #marketingroi #inboundmarketing

Connect with Welcome to Eloma:

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Website: WelcometoEloma.com

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More about Mary Cate Spires:

Mary Cate Spires is the leading expert on using data and research to improve marketing ROI. She has worked with dozens of prominent brands from all over the United States including SmartBug Media, HubSpot, and The Arbor Company to drive leads, ROI, and customers through digital marketing efforts. With a degree from the University of South Carolina in public relations and over ten years of digital marketing experience, she is widely regarded by marketing executives to influence marketing strategy and achieve results. Her insights have been featured on ABC News and in noteworthy publications and podcasts like Chief Marketer, HubSpot, and Maiden Voyage. Mary Cate helps leaders build a strong customer base to experience high returns on investment. Her unique approach dives deep into data and research to help businesses make marketing decisions work smarter not harder.

Connect with Mary Cate Spires:

www.HarleyJamesConsulting.com

www.MaryCateSpires.com

Twitter: https://twitter.com/marycatespires

Facebook: https://www.facebook.com/mcspires93

Instagram: https://instagram.com/marycatespires

LinkedIn: https://www.linkedin.com/in/marycatespires/

Connect with Kiley:

Social: @kileypeters + Linkedin.com/in/kileypeters

Websites: RAYNEIX.com , BrainchildStudios.com, KileyPeters.com

Weekly Email Newsletter: bit.ly/RIXEmail

Email: [email protected]

Podcast production and show notes provided by HiveCast.fm

“There's so many people out there suffering that won't get the help or haven't gotten the right help, and that's why I’ve become such a passionate advocate for mental health,” explains Tonia Jahshan, founder and President of Sipology by Steeped Tea Inc. After suffering a devastating miscarriage and then quietly dealing with postpartum depression after each of her three children, Tonia found herself in a very scary spot mentally. She was starting to behave in ways that felt outside of her control, smoking and drinking and experiencing panic attacks and intrusive suicidal thoughts. It was not until she finally accepted help from others and devoted time to her own recovery that she was able to get back to herself. Today, Tonia shares her experiences with mental health as an entrepreneur and why it is so important to speak up, especially as a woman.

So many people are continuing to quietly suffer from mental health conditions like depression, anxiety, and postpartum. It can be very challenging to speak up and be open about these issues, especially as a business owner and the face of a company. Tonia struggled for years, but pushed away all forms of help. She refused to see a therapist and believed taking medication would make her seem weak. It was not until she was suicidal and worried about leaving her children without a mother that she accepted help and went into a hospital for five weeks. Although she felt guilty about leaving her family and business during that time, she finally realized that it was okay to prioritize her mental health. When she came out of the hospital, Tonia shared her experiences with postpartum with her employees and found that they were really happy that she was speaking so openly. Her speaking so freely made it easier for them to speak about their own experiences. 

Entrepreneurs tend to be high achievers and are used to doing everything themselves. This often means that it can be hard to ask for help. But you do not need to suffer in silence. It is okay and natural to need help sometimes and even to need medication. You are not alone and if you speak openly about your experiences it is very likely that you will find many other people in your circle that are dealing with similar situations. 

Quotes

• “There's so many people out there suffering that won't get the help or haven't gotten the right help, and that's why I’ve become such a passionate advocate for mental health.” (15:07 | Tonia)
• “People were so happy that I talked about it, because it helped them talk about it.” (15:56 | Tonia)
• “I’ve got to take care of my own mental health, and I can't please everybody.” (22:37 | Tonia)
• “My biggest lesson that I ignored… trust your gut, because most of the time, it's right, and whatever that was, is not going to turn out well.” (26:04 | Tonia) 
• “It's okay not to be okay. It’s okay to ask for help. It's okay to be on medication because you need it.” (27:17 | Tonia) 

Links

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Website: WelcometoEloma.com

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Connect with Tonia Jahshan:

t 905-574-0132

e [email protected]

www.toniajahshan.com

https://www.instagram.com/toniajahshan/

www.sipology.com| @Sipology https://www.facebook.com/steepedteainc

Connect with Kiley

Social: @kileypeters + Linkedin.com/in/kileypeters

Websites: RAYNEIX.com , BrainchildStudios.com, KileyPeters.com

Weekly Email Newsletter: bit.ly/RIXEmail

Email: [email protected]

“Human evolution is largely a tribe on tribe competition. So being a tribal loyalist and transmitting that cultural package reliably, that's our survival edge,” explains Tim Ash, founder of Primal Brain, international keynote speaker, and bestselling author. Tim’s career path from exiting his digital marketing agency to consulting and speaking was largely influenced by his background in evolutionary psychology. Today, Tim speaks on how to leverage evolutionary psychology to your advantage within your business.

Successful entrepreneurship is primarily based in storytelling, which is all about transmitting cultural knowledge to others. Transmitting this information was a matter of life and death in the early days of humanity and even now, humans are hardwired to seek this tribal connectivity. Great digital marketing should build off the basic principles of storytelling. If you are looking to sell your product or service, appeal to peoples’ emotions through sharing your story, as people inherently make decisions based on their emotions. In addition to using psychology to guide your sales and marketing strategies, it can be applied to managing your business as well. For example, Tim recommends starting with your hardest task that takes the most conscious thought first, as there is a limited amount of brain energy available to you. He also shares the shocking fact that caffeine is not actually a stimulant, nor does it act as a replacement for getting enough sleep.

When you understand how the brain works and why it evolved to function in these ways, it becomes easier to understand how to build connections with others and how to influence their decision making process. No matter how far humans have come since first evolving, the brain continues to work in the same ways, constantly scanning the environment for danger, seeking tribal networks for a sense of security, and making decisions based on emotional response. 

Quotes

• “Never take criticism from someone you wouldn't go to for advice.” (5:00-5:05 | Tim) 
• “Human evolution is largely a tribe on tribe competition. So being a tribal loyalist and transmitting that cultural package reliably, that's our survival edge.” (8:11-8:20 | Tim)
• “All major psychiatric conditions involve a sleep disturbance.” (10:03-10:08 | Tim)
• “No decision gets made without emotion.” (18:17-18:19 | Tim) 
• “Tackle your hardest problem, the one that requires the most conscious thought, first.” (24:46-24:51 | Tim)

Links

Connect with Welcome to Eloma

Instagram: @welcometoeloma

Website: WelcometoEloma.com

Weekly Email Newsletter: bit.ly/RIXEmail 

Connect with Tim Ash

Tim’s website: https://TimAsh.com

Primal Bain: https://PrimalBrain.com 

Details here: https://acetheagenda.com/tim-ash-for-event-planners/

Connect with Kiley

Social: @kileypeters + Linkedin.com/in/kileypeters

Websites: RAYNEIX.com , BrainchildStudios.com, KileyPeters.com

Weekly Email Newsletter: bit.ly/RIXEmail

Email: [email protected]

“Leaders don't lead buildings, and products and services. They lead people and they serve people,” explains Kailei Carr, award winning speaker, executive coach and founder of The Asbury Group. Today, Kailei talks about the importance of harnessing your personal power, discovering your "why," and managing your energy as entrepreneurs to properly show up as your best leader. She also shares tips on how to gain clarity on your true strengths and how to serve others to your greatest potential. Tune in for more insight from this international leader.

There are three essential components to being a great leader. First, is understanding your personal power. Your personal power is what sets you apart and enables you to make an impact on the world in a way that no one but YOU can make. This usually comes from a combination of your strengths and experiences. Secondly, it’s important to really be clear on your ‘why’. When you are clear on your ‘why’ and are able to communicate to your team how their work contributes to it, they will be more motivated. Lastly, it is so critical as a leader that you manage your own energy. Your team is looking to you as an example for how to behave. If you are not taking care of yourself and are overworking yourself constantly, this will set the tone for everyone else. 

Being a leader is all about serving others to the best of your ability and making a positive impact on the world around you through your unique strengths. By fully embracing your personal power and behaving in a way that makes your team feel appreciated and supported, you showcase what it truly means to lead by example.  

Quotes

• “Understanding what works best for you is crucial when looking for a great coach.” (8:44-8:50 | Kailei)
• “Your personal power allows you to make an impact in a way that nobody else can.” (17:44-17:50 | Kailei)
• “People are motivated by the ‘why’ behind it. So if they know the impact that can be made by their work and how their work applies and impacts the whole and the collective, then they are more motivated.” (18:59-19:16 | Kailei)
• “Managing your energy is so important, especially when you have teams, because you set the tone.” (19:37-19:43 | Kailei)
• “The best leaders are the best human beings first.” (26:41-26:45 | Kailei)
• “Leaders don't lead buildings, and products and services. They lead people and they serve people.” (26:49-26:55 | Kailei)

Links

Connect with Welcome to Eloma

Instagram: @welcometoeloma

Website: WelcometoEloma.com

Bi-Weekly Email Newsletter: RIXNewsletter.com

Connect with Kailei Carr:

Instagram: @kaileicarr

Website: https://www.groupasbury.com/

Connect with Kiley

Social: @kileypeters + Linkedin.com/in/kileypeters

Websites: RAYNEIX.com , KileyPeters.com

Bi-Weekly Email Newsletter: RIXNewsletter.com

Email: [email protected]

“The biggest takeaway I want you to think about in terms of launching your business is reframing this from how do I make the same amount of money I made at my W2 corporate job to how do I cover my living expenses, because there's a lot of different creative ways you can do that,” explains host Kiley Peters. Today, Kiley dives into a number of key business calculations and key performance indicators that every entrepreneur should consider when launching and growing their business. If you're looking to better understand your numbers, you won't want to miss this episode.

As an entrepreneur, you may not necessarily need to earn the exact same revenue as you had at your corporate job in order to cover your living expenses. Since you will be paying yourself, there are many different ways to work around getting taxed on everything. You will also have the opportunity to write off many of your living expenses like a portion of your mortgage or rent if you have a home office. Instead of looking at revenue, focus on AGI or adjusted gross income. This is how much revenue you actually make minus the cost of goods sold. 

When it comes to KPIs there are many that every successful business owner really needs to know. You need to consider not only AGI, but also operating expenses, profit, cash flow, deliverable profitability, average sales, cycle length, average order value, cost per acquisition, average customer lifetime value, average conversion rates based off of the different stages of your sales cycle, the percentage of clients that repeat and how you're spending your time. 

Quotes

• “When you're an entrepreneur, you have a lot of different ways you can pay yourself without getting taxed on every single dime.” (2:01-2:08 | Kiley) 
• “If you aren't growing your business or you're not actively trying to increase quality leads and get your name out there, you're not going to have any more business to do.” (12:17-12:27 | Kiley)
• “Revenue really doesn't matter at all. What you want to focus on is AGI.” (18:37-18:41 | Kiley)
• “We as founders are always our best salespeople. I know that's not what we want to be true, and we work hard to not make that be the case. But in very few situations have I found somebody else to be a better salesperson than the owner.” (31:38-31:52 | Kiley)
• “The biggest takeaway I want you to think about in terms of launching your business is reframing this from how do I make the same amount of money I made at my W2 corporate job to how do I cover my living expenses, because there's a lot of different creative ways you can do that.” (32:31-32:46 | Kiley)

Links

Connect with Welcome to Eloma

Instagram: @welcometoeloma

Website: WelcometoEloma.com

Weekly Email Newsletter: bit.ly/RIXEmail 

Connect with Kiley

Social: @kileypeters + Linkedin.com/in/kileypeters

Websites: RAYNEIX.com , BrainchildStudios.com, KileyPeters.com

Weekly Email Newsletter: bit.ly/RIXEmail

Email: [email protected]

“I really want to flip the paradigm and have people think about process as a business function,” explains Heidi Berger, co-creator of Process Optimizer, a business process optimization consultancy. Oftentimes, people view creating and implementing processes as a big hairy audacious goal that is best left for another day when they are less busy. In actuality, the process needs to have a seat at the table so that those in leadership positions start to view it as a business function. Today, Heidi shares her tips for optimizing business processes by shifting your mindset.

When you shift your mindset to viewing processes as a business function, it is easier to get team members on board with testing and implementation. As a leader, you can engage your team so that the people who will actually be using the processes are the ones helping with building them in the first place. This will ensure that the processes you create are actually optimized for the employees who will be needing them. Once you have processes set up, your team members will feel more freedom to get their jobs done correctly without needing to be micromanaged. By having a seat at the table for process, you can implement a regular review cycle to continually improve upon it. 

Don’t keep putting off getting the processes in place that your business needs to function efficiently. As a leader, it is up to you to implement processes that remove obstacles for your team members and make it easier for them to do their jobs without your input. When you give process optimization a chair at the table, you reinforce to everyone that it is a priority.

Quotes

• “I really want to flip the paradigm and have people think about process as a business function.” (2:00-2:07 | Heidi) 
• “Without a process, you can't point fingers at people because they're just doing what they think needs to be done in order to get their tasks done.” (4:36-4:46 | Heidi) 
• “We want to identify the steps, identify the process, identify the measurables of success for that process as a first step, and that's where I would suggest that small business owners start.” (9:06-9:19 | Heidi)

Links

Connect with Welcome to Eloma

Instagram: @welcometoeloma

Website: WelcometoEloma.com

Weekly Email Newsletter: bit.ly/RIXEmail 

Connect with Heidi Berger:

Facebook: Process Optimizer Biz

Website: https://processoptimizer.biz/

Connect with Kiley

Social: @kileypeters + Linkedin.com/in/kileypeters

Websites: RAYNEIX.com , BrainchildStudios.com, KileyPeters.com

Weekly Email Newsletter: bit.ly/RIXEmail

Email: [email protected]

“The retail space is such a dynamic and ever changing industry; and that's why I love it because it's never the same any day, any week, any year,” explains Reina vanDelft, founder and CEO of RVD Solutions Retail Consulting. Although the basic rules of retail do not change, the overall landscape changes frequently and requires business owners who are able to pivot with the business. Currently, business owners are facing challenges like the recession, supply chain disruptions, competition from e-commerce, and a bigger push toward sustainability. Today, Reina draws on her over 30 years of experience in the retail industry to share her top tips for scaling a retail business. 

When you are considering scaling your retail business, there are a lot of pieces to consider, starting with understanding your customer. Thanks to the myriad of data analytic tools available now, you can clearly identify nearly everything about who your customers are and use that information to your advantage. In addition to creating and maintaining a seamless customer service experience, you will also need to form smart connections with vendors and distributors, engage your target customers on social media, and build a supportive team of employees who are just as passionate about your products as you are. 

There is a lot to keep in mind when scaling your retail business including vendor relations, customer experience, and product optimization. Even with a clear plan in place, it is important to keep in mind that retail is a fast-paced ever-changing industry. Be prepared to pivot when needed and don’t let your own fears hold you back from chasing the life you want.  

Quotes

• “The retail space is such a dynamic and ever changing industry; and that's why I love it, because it's never the same any day, any week, any year.” (1:57-2:06 | Reina)
• “The basic rules never change, have the product when they want it, quickly deliver it to them, and make it seamless.” (4:27-4:34 | Reina)
• “When you're looking at the negotiating piece, it's really bringing it down to that cost analysis and using your opportunity of how many units you're buying and comparing it to those different manufacturers and making sure you get both the quality, the price and bringing it in.” (7:08-7:26 | Reina)
• “Damages are a key piece that if it comes back to your store at a higher rate than the average, you need to have that covered by the manufacturer.” (14:09-14:17 | Reina)
• “Get out of your own way, make a plan and go get it.” (36:28-36:32 | Reina) 

Links

Connect with Welcome to Eloma

Instagram: @welcometoeloma

Website: WelcometoEloma.com

Weekly Email Newsletter: bit.ly/RIXEmail 

Connect with Reina vanDelft:

Website: https://www.rvdsolutions.net/

LinkedIn: Reina vanDelft

Connect with Kiley

Social: @kileypeters + Linkedin.com/in/kileypeters

Websites: RAYNEIX.com , BrainchildStudios.com, KileyPeters.com

Weekly Email Newsletter: bit.ly/RIXEmail

Email: [email protected]

“As you go from one to two to three million, you start stress testing the systems that you've put into place that have gotten you there,” explains Julie Ellis, author, professional speaker, leadership coach and co-founder of Mabel’s Labels. It can be a daunting process to scale your business and it does not happen overnight. As you scale more and more, there are certain changes that will need to be made, both in systems used and in the level of formality expected by your employees. Today, Julie shares her tips for successfully scaling your business.

As your business grows, it can start to feel more difficult to make decisions. This is why it is important to have strong boundaries for yourself so that you do not get caught up in a loop of over consulting or worse, stuck in decision paralysis. Although growth requires many changes to be made within an organization, particularly when it comes to systems and technology, it also opens up the possibility of hiring more people to help. While you could probably juggle multiple hats at the beginning of building your business, as you grow and scale, this will be more and more difficult to keep up with. Learning how to properly prioritize and delegate tasks is an essential part of being an effective leader.

Growing a business is hard work and Julie recommends not trying to do it all alone. Entrepreneurship can be very lonely, especially with so many people now working remote and hybrid schedules. Use the growth of your business as an opportunity to bring on employees with more experience and more clearly defined job roles who you can trust to take over certain tasks for you. This will free up time so you can focus on running your business and will also help shield you from potential burnout.

Quotes

• “As you go from one to two to three million, you start stress testing the systems that you've put into place that have gotten you there.” (1:46-1:55 | Julie)
• “There's a difference in how people want to be treated and in the formality that you need to have in place.” (3:20-3:26 | Julie)
• “There are some things you may have to let go of and you have got to prioritize what you really need out of it so that you get the best outcome you can.” (24:39-24:45 | Julie)
• “The decisions feel bigger, and when they feel bigger, they can feel harder to make.” (25:14-25:20 | Julie) 
• “It’s keeping that growth mindset of, there are advantages to being bigger and having struggles, because you can afford to bring people on to help you solve them.” (26:12-26:22 | Julie)
• “Entrepreneurship can be so, so lonely if you don't build community for yourself.” (27:58-28:02 | Julie)

Links

Connect with Welcome to Eloma

Instagram: @welcometoeloma

Website: WelcometoEloma.com

Weekly Email Newsletter: bit.ly/RIXEmail 

Connect with  Julie Ellis

Instagram: https://www.instagram.com/thejulieellis/

Instagram: https://www.instagram.com/biggorgeousgoals/

LinkedIn: https://www.linkedin.com/in/julie-ellis/

Facebook: https://www.facebook.com/julieellisandco

Connect with Kiley

Social: @kileypeters + Linkedin.com/in/kileypeters

Websites: RAYNEIX.com , BrainchildStudios.com, KileyPeters.com

Weekly Email Newsletter: bit.ly/RIXEmail

Email: [email protected]

“There's actually things that women can be doing behind the scenes before they actually even file,” explains Rhonda Noordyk, founder and CEO of the Women's Financial Wellness Center and certified divorce financial analyst. Navigating divorce can be a tricky process, so it is critical to start preparing beforehand. Rhonda recommends starting to prepare at least six months in advance so that you can be more proactive versus reactive. Today, Rhonda shares her top financial tips for helping women navigate a divorce.

Before even filing, it is important to gather information and get really clear on all the finances and assets. If you have not been the one handling the finances for you and your spouse, there is the possibility that you will be blindsided by something. By going through the IRS, you can get a transcript of all prior tax returns, which can be very helpful if you were not involved in filing. Rhonda recommends getting on top of budgeting early and shares several useful apps that are available to help you get started. In addition to getting a clear look at your finances, it is a good idea to also work on your confidence and negotiation skills. 

Statistics show that a woman’s lifestyle decreases 41% after a divorce, but that does not have to be what happens to you as long as you prepare as much as you can in advance. Start asking more questions about money and trust your intuition if something seems off. This way you can go into your divorce with enough knowledge to feel confident and prepared for negotiating terms. 

Quotes

• “I wanted to create a model where women could come into a space that was safe, and they could ask questions and be empowered and navigate through life's biggest challenges.” (3:30-3:40 | Rhonda)
• “There's actually things that women can be doing behind the scenes before they actually even file.” (8:31-8:36 | Rhonda)
• “The divorce process in and of itself is very reactive, and not as proactive.” (9:20-9:27 | Rhonda)
• “Budgeting is not sexy or glamorous, and nobody really likes to do it. But it's important.” (12:56-13:01 | Rhonda)
• “Make sure that you have an awareness of what's going on so that if something does happen, you at least know where to be looking for the information that you need.” (16:20-16:31 | Rhonda)
• “The formula for financial confidence is really knowledge plus experience that helps women navigate through life decisions. We can always find the answers, we can always ask questions, it just might not be easy or simple or fast, but it certainly is possible.” (17:51-18:12 | Rhonda)
• “Stats show us that women's lifestyle typically goes down 41% after the divorce is over.” (24:17-24:23 | Rhonda)

Links

Connect with Welcome to Eloma

Instagram: @welcometoeloma

Website: WelcometoEloma.com

Weekly Email Newsletter: bit.ly/RIXEmail 

Connect with Rhonda Noordyk:

LinkedIn: https://www.linkedin.com/in/rhondanoordyk/

Instagram: https://www.instagram.com/rhondanoordyk/

Facebook: https://www.facebook.com/rhondanoordyk

Website: www.wfwcdivorce.com

Connect with Kiley

Social: @kileypeters + Linkedin.com/in/kileypeters

Websites: RAYNEIX.com , BrainchildStudios.com, KileyPeters.com

Weekly Email Newsletter: bit.ly/RIXEmail

Email: [email protected]