Welcome To Eloma

“We've built the 100 Collective to be a public facing national directory of and membership for women-owned small businesses looking to find, hire, and network with other women just like them,” explains host Kiley Peters, founder and CEO of RAYNE IX and founder of The 100 Collective. Today, Kiley shares more information about the mission of The 100 Collective and how you can get involved.

The 100 Collective just celebrated its beta launch on February 13th, 2023, so now is the perfect time to get in on the ground floor. The mission of The 100 Collective is to be a place where all women identifying entrepreneurs can access resources and empower one another to live more meaningful and fulfilling lives. This is meant to be a safe space, with a zero tolerance policy for catty, judgemental behaviors. There are 4 membership tiers that each offer a different level of benefits, with more features to be rolled out in the coming months. In the interest of accessibility, the first membership tier, which just includes a listing in the public facing directory, is available for free to qualified women business owners. 

Society has been holding women back for long enough. The 100 Collective is working to give women business owners the space, support, and resources they need to empower themselves and one another. Because when women are empowered, they can change the world. 

Quotes

• “We've built the 100 Collective to be a public facing national directory of and membership for women-owned small businesses looking to find, hire, and network with other women just like them.” (0:55-1:10 | Kiley)
• “If you're interested in being part of that group and judging women for how they look, or how they show up, and then talking sh*t about them behind their back, I welcome you to join any other group that's not the 100 Collective because that's not tolerated here.” (4:20-4:39 | Kiley)
• “We've been operating in a space of scarcity mindset, and some of us victim mindset, and I really want to encourage everyone to adopt an abundance mindset.” (8:59-9:13 | Kiley)
• “Society has told us for ages that there's only so much room in the world for women. BS, right? There's enough room here for everybody.” (9:15-9:25 | Kiley)

Links

Connect with Welcome to Eloma

Instagram: @welcometoeloma

Website: WelcometoEloma.com

Weekly Email Newsletter: bit.ly/RIXEmail 

Connect with Kiley

Instagram: https://www.instagram.com/kileypeters/

Instagram: https://www.instagram.com/the.100.co/

Instagram: https://www.instagram.com/rayneix/

The 100 Collective: https://rayneix.com/100collective/

Social: @kileypeters + Linkedin.com/in/kileypeters

Websites: RAYNEIX.com , BrainchildStudios.com, KileyPeters.com

Weekly Email Newsletter: bit.ly/RIXEmail

Email: [email protected]

“Have something that keeps your business assets separate from your personal assets,” shares Carolyn Jahnke, founding attorney of Athena Legal Solutions. Today, Carolyn joins host Kiley Peters to talk about how to legally protect yourself and your business.

If you have a business, you need to form an entity like an LLC in order to protect your personal assets. Otherwise, you will be considered a sole proprietor; and if you were sued, the courts would view your personal assets as an extension of your business. In addition to forming an entity, you should also have separate bank accounts for your business and your personal finances. Make sure you have at minimum some basic general liability insurance and have contracts in place, even just a simple Google Doc, so that everyone you work with is clear on their responsibilities. 

People tend to shy away from speaking to lawyers, but if you are a business owner it is vital to know how to protect yourself and your business. Learn more tips for creating separation between your personal assets and your business assets, protecting your unique content, and being more prepared in case your business gets sued. 

Quotes

• “Have something that keeps your business assets separate from your personal assets.” (5:54-5:59 | Carolyn)
• “If you don't have an entity, you're a sole proprietor, which means there's nothing separating your business assets from your personal assets.” (6:55-7:02 | Carolyn) 
• “Your L.L.C. means nothing or your entity means nothing if you don't have separate bank accounts.” (10:03-10:07 | Carolyn) ]
• “Relationships always work better when everybody knows exactly what their job is in the relationship.” (14:39-14:45 | Carolyn)

Links

Connect with Welcome to Eloma

Instagram: @welcometoeloma

Website: WelcometoEloma.com

Weekly Email Newsletter: bit.ly/RIXEmail 

Connect with Carolyn Jahnke

Facebook: https://www.facebook.com/AthenaLegalSolutions

LinkedIn: https://www.linkedin.com/company/athena-legal-solutions-llc/ 

Instagram: https://www.instagram.com/athena_legal/

Website: https://www.athenalegalsolutionsllc.com/

Connect with Kiley

Social: @kileypeters + Linkedin.com/in/kileypeters

Websites: RAYNEIX.com , BrainchildStudios.com, KileyPeters.com

Weekly Email Newsletter: bit.ly/RIXEmail

Email: [email protected]

“People are so afraid of not being perfect, and they set the bar up here and then it becomes this death spiral of anxiety. Just own it,” shares Kristy Siefkin, professional communications coach with nearly 20 years of experience as a national TV broadcaster, national spokesperson, corporate trainer and event speaker. Today, Kristy joins host Kiley Peters to talk about how to capture a virtual audience.

The pandemic has altered the way people are expected to communicate. The way you spoke for in person presentations is not necessarily going to transfer over to speaking on camera. The best thing you can do is practice and watch the videos back. Practice by speaking on topics you are passionate about. This exercise does not need to be anything business related, but instead is a way for you to start feeling more comfortable on camera. Next, make sure you are using the right tools to capture the best possible audio and video quality. 

On camera spoken communication requires a different skill set from those used in written communication and in person presentations. Allow yourself to be imperfect and make mistakes as you are learning to be comfortable on camera. Learn more tips for how to capture a virtual audience so that you can be sure your message is getting across. 

Quotes

• “Often, it's not even the audience that's criticizing you. You're criticizing yourself, because the way we see ourselves on video and hear ourselves is completely unnatural.” (4:25-4:34 | Kristy)
• “If you don't practice and you don't watch yourself, you will not become better.” (9:22-9:26 | Kristy) 
• “Get the reps in by talking about not something business related, not worrying about, oh, this has to be a perfect marketing piece for my website. The more you do that, that version of you will start to show up in the professional presentations.” (11:35-11:49 | Kristy)
• “Learn your content. Know your content and your key messages inside and out and put the script away.” (24:22-24:28 | Kristy) 
• “People are so afraid of not being perfect. And they set the bar up here and then it becomes this death spiral of anxiety. Just own it.” (32:25-32:34 | Kristy)

Links

Connect with Welcome to Eloma

Instagram: @welcometoeloma

Website: WelcometoEloma.com

Weekly Email Newsletter: bit.ly/RIXEmail 

Connect with Kristy Siefkin

Facebook: https://www.facebook.com/KristySiefkin/

Instagram: https://www.instagram.com/kristysiefkin/

LinkedIn: https://www.linkedin.com/in/kristysiefkin/

Website: www.kristysiefkin.com

Connect with Kiley

Social: @kileypeters + Linkedin.com/in/kileypeters

Websites: RAYNEIX.com , BrainchildStudios.com, KileyPeters.com

Weekly Email Newsletter: bit.ly/RIXEmail

Email: [email protected]

“Think big, have the vision, and have the dream, and then minimize the risk,” shares Eisha Armstrong, Co-Founder and Executive Chairman of Vecteris and Author of the Amazon bestseller Productize. Today, Eisha joins host Kiley Peters to talk about productizing your services.

Productizing has the potential to add a lot of value to your business because it allows you to scale your growth. If you can come up with a product that solves a pre-existing clear, urgent and expensive problem, you are on your way to success. Some of the common mistakes made by entrepreneurs when they begin productizing are trying to create products that do not solve a problem, creating products that very few people have ever asked for, and rushing into production too fast before doing any market testing. When done properly, productizing your services can have tremendous benefits, because other people or in many cases even automations, can then sell your product for you.

A great way for service companies to grow is to productize their services because then they can begin to scale. However, there are many things to keep in mind when creating a product. Learn more about the common mistakes entrepreneurs make when productizing and what you can do to create a successful product from your services. 

Quotes

• “If you ever want to exit your business, usually businesses that have more revenue from products and services command a higher valuation.” (3:30-3:40 | Eisha)
• “It just breaks my heart when I see people create products that are in search of a problem, as opposed to products that solve a clear, urgent, and expensive problem.” (12:16-12:28 | Eisha)
• “We want to create a first version, an inexpensive version that helps us test, helps us learn about the market. But we want to remember that we need to reserve investment to continue to iterate on the product.” (13:47-14:02 | Eisha)
• “There is no relationship in the research between how much you spend on new product innovation and your success as a new product innovator.” (15:56-16:07 | Eisha) 
• “Think big, have the vision, and have the dream, and then minimize the risk.” (29:42-29:49 | Eisha)

Links

Connect with Welcome to Eloma

Instagram: @welcometoeloma

Website: WelcometoEloma.com

Weekly Email Newsletter: bit.ly/RIXEmail 

Connect with Eisha Armstrong

LinkedIn: https://www.linkedin.com/in/eishatierneyarmstrong/

Website: www.vecteris.com

Connect with Kiley

Social: @kileypeters + Linkedin.com/in/kileypeters

Websites: RAYNEIX.com , BrainchildStudios.com, KileyPeters.com

Weekly Email Newsletter: bit.ly/RIXEmail

Email: [email protected]

“The three pillars to sales success are communication, energy, and then the sales process,” explains Natasha Hemmingway, sales coach, consultant, speaker, and creator of Heart Not Hustle®. Today, Natasha joins host Kiley Peters to talk about what entrepreneurs need to know about building a sales process. 

Natasha shares that the best way to truly build a sales process is to work with somebody. However, there are some basics that all entrepreneurs should know. The most important thing to remember is that it is not about you, it is about who you are serving. Don’t immediately jump into a sales pitch, instead take a moment to focus on the person in front of you and figure out what they need and how you can help them. Sales success is just as much about your sales process as it is about your energy and communication.

Every entrepreneur would benefit from a well-crafted sales process. If you did not study sales, it is best to hire someone who specializes in creating sales processes. However, if you are not yet at the point where you can invest, there are sales tips that can help you create a basic sales process beginning with a strategy call.

Quotes

• “Ladies, if you're listening, make sure that when you are making leaps, or you're doing things and you’re evolving, that you are only sharing your vulnerability and intimate things with people who are for you, and people who will step in and have faith for you when you don't have it for yourself. I call it seeking wise counsel.” (8:44-9:01 | Natasha)
• “It's not about you, it's about who you're serving.” (18:20-18:22 | Natasha) 
• “The three pillars to sales success are communication, energy, and then the sales process, which sales process drops into strategy, and then communication and energy are part of the mindset bucket. You don't do anything absent from your mindset, nothing. And so communication and energy are very much wrapped up in that.” (22:48-23:06 | Natasha)
• “As far as building a sales process, a true sales process, and really doing the work, go work with somebody, because it's not your lane.” (27:14-27:21 | Natasha)

Links

Connect with Welcome to Eloma

Instagram: @welcometoeloma

Website: WelcometoEloma.com

Weekly Email Newsletter: bit.ly/RIXEmail 

Connect with Natasha Hemmingway

Follow Natasha at @NatashaHemmingway on social media, and find her exclusive sales coaching courses online at natashahemmingway.com.

Follow Natasha on IG: https://www.instagram.com/natashahemmingway/

Follow Natasha on FB: https://www.facebook.com/natashahemmingwayspeaks

Follow Natasha on LinkedIn: https://www.linkedin.com/in/natasha-hemmingway

Visit her website: https://natashahemmingway.com

Schedule a Strategy Call w/Natasha: https://calendly.com/natashahemmingway

Connect with Kiley

Social: @kileypeters + Linkedin.com/in/kileypeters

Websites: RAYNEIX.com , BrainchildStudios.com, KileyPeters.com

Weekly Email Newsletter: bit.ly/RIXEmail

Email: [email protected]

“The minute you open your doors, the minute you start selling something, you should be thinking, ‘how do I exit?’ regardless of if you ever want to exit,” explains Lori Murphree, founder and managing partner at Evalla Advisors. She has 20 years of experience working in mergers and acquisitions and over 15 years focused on marketing services, digital media, and e-Commerce. Today, Lori joins host Kiley Peters to talk about what entrepreneurs need to know about merging and acquiring businesses. 

Even if you do not think you ever want to exit your business, you should be thinking about an exit strategy from the beginning. Regardless of whether you end up selling, when you start off thinking this way, your business will end up growing more than it would have if you did not consider an exit strategy. The businesses that can prove growth each year and differentiate themselves from similar businesses are the ones that will be the easiest to sell when the time comes. 

Whether you think you will sell your business in the future or not, it is never too soon to start preparing. From the moment you start your business, you should be thinking about your exit strategy. By focusing on features that will make your business more marketable in terms of a possible future merger or acquisition, you will have a stronger, more successful business.

Quotes

• “The minute you open your doors, the minute you start selling something, you should be thinking, ‘how do I exit?’ regardless of if you ever want to exit.” (5:16-5:24 | Lori) 
• “If they don't see that you've ever grown, or that you've grown the first couple of years and you were flat the whole time after. Even if you have a great business, it makes it harder to sell.” (6:34-6:46 | Lori)
• “Talk to advisors ahead of time. Don't say, I'm not ready, I'm gonna talk to you when I'm ready. Talk to them ahead of time, because they will start giving you advice. But also talk to wealth advisors, because wealth advisors will set up an attack area that allows you to sell your business and not have 50% of it go to the government.” (8:27-8:48 | Lori)

Links

Connect with Welcome to Eloma

Instagram: @welcometoeloma

Website: WelcometoEloma.com

Weekly Email Newsletter: bit.ly/RIXEmail 

Connect with Lori Murphree

Website: https://evallaadvisors.com/

LinkedIn: https://www.linkedin.com/company/evalla-advisors/?viewAsMember=true

Connect with Kiley

Social: @kileypeters + Linkedin.com/in/kileypeters

Websites: RAYNEIX.com , BrainchildStudios.com, KileyPeters.com

Weekly Email Newsletter: bit.ly/RIXEmail

Email: [email protected]

“Never settle. The five star candidate is out there. Never settle for less than five star,” shares Danielle Mulvey, chief curator of The ALL IN Company. Danielle is a flight attendant turned entrepreneur whose 25 years of entrepreneurial experience has led her to cracking the code on hiring and retaining the best employees. She has created The 5 Star Employee Rating System which is a checklist and system that ensures employers are consistently hiring 5 star employees. Today, Danielle joins host Kiley Peters to talk about how to staff an all-star team.

A five-star employee is an employee who is in the top 15% of available talent for a specific position. It is a role-specific classification, because someone may be a five-star employee in one position and a two-star employee in another. Statistically, one out of every seven candidates is a potential five-star employee, which means you need to cast a wide net and have a large candidate pool in order to catch multiple five-star candidates. The system boils down to a checklist of 5 criteria for determining a candidate’s star rating. These criteria are alignment with core values, analyzing the 11 universal qualities of a five-star employee, checking aptitudes and skills, running success metrics, and return on payroll. By using this checklist, you can make sure you are hiring the right person for every position.

Staffing an all-star team requires a detailed recruitment process. It is important to automate as much of this as you can, so that you are not wasting your time interviewing lower star candidates. By filtering out the employees who are not the best fit, you will have a better chance of consistently recruiting five star candidates. There are plenty of incredible candidates out there, so never settle for less than five stars. 

Quotes

• “You want to have the job boiled down to three to five key responsibilities. And then for those three to five key responsibilities, you want to have success metrics. You want to quantify what success looks like for those key responsibilities.” (13:31-13:47 | Danielle)
• “You want to make sure that the individual is producing a 3x minimum return on their payroll or their salary. So if you're paying someone $50,000 a year, they should be producing $150,000 In impact on the revenue sales of the company.” (15:06-15:22 | Danielle)
• “Despite what the media is saying, there are plenty of great candidates out there.” (23:26-23:31 | Danielle) 
• “Never settle. The five star candidate is out there. Never settle for less than five star.” (30:20-30:28 | Danielle)

Links

Connect with Welcome to Eloma 

Instagram: @welcometoeloma

Website: WelcometoEloma.com

Weekly Email Newsletter: bit.ly/RIXEmail 

Connect with Danielle Mulvey

LinkedIn: https://www.linkedin.com/in/danielle-mulvey-66a315/

Instagram: danielle__mulvey

Website: Theallincompany.com 

Connect with Kiley

Social: @kileypeters + Linkedin.com/in/kileypeters

Websites: RAYNEIX.com , BrainchildStudios.com, KileyPeters.com

Weekly Email Newsletter: bit.ly/RIXEmail

Email: [email protected]

“Your end user might not be the people in front of you, but they are going to refer you to the person who will. So you have to make it memorable,” explains Precious Williams, CEO of Perfect Pitches By Precious. Precious is a 13 time national elevator pitch champion, a four time best selling author, and has been featured on Shark Tank. Today, she  joins host Kiley Peters to talk about mastering the perfect pitch.

Pitching can be difficult to get right and there is a lot to take into consideration. Some commonly made mistakes are pitching to the wrong audience, not bringing enough energy, having a boring presentation, making your wording too generic, and not having a true call to action. When making a pitch, you need to go in with confidence. It is imperative that you practice a lot beforehand so that the pitch can flow naturally. Be creative and make your pitch memorable so that people will want to tell others about it. 

Creating the perfect pitch takes time and requires a lot of practice; but when you nail it, it can help make your dreams a reality. Learn more about how to master your pitch and what mistakes to avoid, so that you can capture your target audience’s attention and achieve your goals. 

Quotes

• “My motto for this year was ‘Dream big, ask bigger’.” (3:36-3:38 | Precious)
• “Some people don't inject humor, or they think because they're an introvert, they can't use that to their advantage. And you can.” (7:44-7:49 | Precious)
• “Pitching ain't easy, but it sure is fun once you get the hang of it.” (8:23-8:26 | Precious) 
• “Your end user might not be the people in front of you, but they are going to refer you to the person who will. So you have to make it memorable.” (11:32-11:39 | Precious)
• “Be careful with the wording you're using if it sounds like everybody else is using it. And I know people say, ‘oh, don't don't reinvent the wheel.’ Well, some of us are creative enough that the wheel doesn't even matter anymore.” (14:27-14:37 | Precious)

Links

Connect with Welcome to Eloma

Instagram: @welcometoeloma

Website: WelcometoEloma.com

Weekly Email Newsletter: bit.ly/RIXEmail 

Connect with Precious Williams 

Instagram: https://www.instagram.com/perfectpitchesp

Facebook: https://www.facebook.com/PerfectPitchP 

Twitter: https://www.twitter.com/PerfectPitchP 

LinkedIn: https://www.linkedin.com/in/precious-l-williams   

Connect with Kiley

Social: @kileypeters + Linkedin.com/in/kileypeters

Websites: RAYNEIX.com , BrainchildStudios.com, KileyPeters.com

Weekly Email Newsletter: bit.ly/RIXEmail

Email: [email protected]

“If I were to name the pain I know, it's being told I can't do something. Or being told I can't have something, or that I'm not enough,” shares host Kiley Peters. Today, Kiley talks about why she chose to shut down Brainchild Studios to pursue RAYNE IX. 

Shutting down a business to begin something new can be a really intimidating process and many people will likely question you or tell you that you won’t be able to succeed. Kiley was inspired to build RAYNE IX out of a desire to create opportunities to elevate women. Instead of choosing to just simply sell off Brainchild, she knew that she did not want to lose the incredible team that she built and instead wanted to bring them with her to her new venture. The people that supported her and grew with her along the way were the best part of Brainchild and are pivotal to the success of RAYNE IX. 

If you are in a position where you are considering ending one journey to begin another, you know how scary that decision can feel. With the right support system of people by your side, you can achieve anything. Learn more about why Kiley decided to shut down Brainchild and how she has made RAYNE IX more aligned with her goals of helping other women. 

Quotes

• “It's been such an incredible journey, high highs and low lows just like entrepreneurship always is. But we built a team at our height in 2021, we had six employees and probably two dozen or so contractors, we've ebbed and flowed over the years, we've seen our team get engaged, and we've seen them get married, and we've seen them have babies, and we've seen them move out of state and we've seen them move into houses. We've had overnight retreats, we've won international awards, we've been rewarded and recognized quite a bit locally. I mean, it's been an incredible journey. It really has.” (6:03-6:52 | Kiley) 
• “If you don't have a strong support network, for anyone listening, I really recommend you find somebody who believes in you even more than you believe in you.” (8:14-8:22 | Kiley)
• “If I were to name the pain I know, it's being told I can't do something, or being told I can't have something, or being told that I'm not enough.” (10:22-10:35 | Kiley)
• “I've said this time and time and time again and I will continue to be a broken record. People are really what matter most.” (19:26-19:33 | Kiley) 

Connect with Kiley 

Website: www.rayneix.com

LinkedIn: https://www.linkedin.com/in/kileypeters/

Instagram: https://www.instagram.com/kileypeters/

https://www.instagram.com/the.100.co/

https://www.instagram.com/rayneix/

Weekly Email Newsletter: bit.ly/RIXEmail

Email: [email protected]

“We have to make it safe so that the visionary can have ideas, and the team can all come together and gut check against our goals and our plan as a company; and it's not just saying yes to the visionary,” explains Jamie Munoz, visionary and founder of Catalyst Integrators, a fractional integrator firm that provides support to companies running on EOS (the Entrepreneurial Operating System). Today, Jamie joins host Kiley Peters to talk about outsourcing and delegating for visionaries. 

For many entrepreneurs and start-up companies, the owner is often wearing multiple hats and performing the functions of both the visionary and the integrator. Eventually it comes time to delegate some of that work so that they can free up time to focus on what they do best. By bringing in a fractional integrator, there is then part time support to help the visionary not only make their ideas actionable, but also ensure those ideas stay aligned with the company’s overall goals. It can be really difficult for visionaries to get their ideas out of their heads and clearly convey exactly what they want to their teammates. The integrator can be a big help in that regard, making sure that everyone is on the same page, and creating a safe environment for teammates to speak up if they do not agree with the visionary’s plan. 

Are you a visionary with a lot of ideas that you are struggling to execute yourself? It may be time to delegate, and an integrator can help make that process smoother so that you can stay on track to reach your goals. Learn more about the function of fractional integrators and how they can act as a thought partner to make your visions a reality. 

Quotes

• “One of the main things that we do as with all of our companies is we're looking to uplevel their leaders as leaders. We're coming in to bring in tools, best practices, coaching, all of the things that that visionary and the leadership team need to grow them as better leaders.” (9:57-10:20 | Jamie)
• “If we're unclear on what success looks like, or what the bigger why or bigger vision is, we can't make the right decisions.” (11:26-11:33 | Jamie)
• “Our number one asset is our people on our teams. So how are we making sure that we have a people strategy aligned with our vision to help us accomplish our goals?” (12:17-12:26 | Jamie)
• “We have to make it safe that the visionary can have ideas, and so can the team, but we can all come together and gut check against what's our goals and our plan as a company; and it's not just saying yes to the visionary.” (16:27-16:39 | Jamie)
• “The hardest thing about being a team member is feeling like you can't push back. It's scary and oftentimes they don't. But your integrator will and has to.” (16:43-16:53 | Jamie)
• “We commonly come in and do onboarding engagements for integrators to make sure that they have what they need to be up and running and successful in a shorter amount of time.” (23:59-24:10 | Jamie)
• “Looking at the things that only I can do, what are the things that I can delegate? When you can free up that time, it's probably more revenue generating activities that you can then do. You are going to end up more than paying for that person’s seat, because they're freeing you up.” (30:15-30:36 | Jamie)

Links

Connect with Welcome to Eloma

Instagram: @welcometoeloma

Website: WelcometoEloma.com

Weekly Email Newsletter: bit.ly/RIXEmail 

Connect with Jamie Munoz

 LinkedIn: https://www.linkedin.com/in/jamie-munoz/

Website: www.catalystintegrators.com

Connect with Kiley

Social: @kileypeters + Linkedin.com/in/kileypeters

Websites: RAYNEIX.com , BrainchildStudios.com, KileyPeters.com

Weekly Email Newsletter: bit.ly/RIXEmail

Email: [email protected]